Sidewalker Daily

Influencer Confidential

Business EN ↓ 347 episodes

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...

Be sure to visit the podcast's website and support the creator: www.sidewalkerdaily.com

Author

Sidewalker Daily

Category

Business

Podcast website

www.sidewalkerdaily.com

Latest episode

Oct 29, 2026

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Episodes

12 Influencer Marketing Terms You NEED To Know (Influencers + Brands!) #72 22.03.2022

As someone who works actively in Influencer Marketing, I get that there are many Influencer Marketing terms that people need to learn. In this episode, I wanted to share some Influencer Marketing buzzwords and Influencer Marketing acronyms that I often use with both my brand clients and Influencer ones. I hope that the Influencer Marketing lingo used can help you feel more confident while pitching...

Short Form Video Content | How To Get Started! #71 17.03.2022

Short form video content is the future so everyone who is on any social media platform should be taking advantage of this style of content! I'll share some short form video examples as well as give a short form video definition. We will also discuss some short form video content trends and discuss which is better - short form video vs long form. As you can see via youtube shorts, instagram reels a...

10 Outdated Instagram Tips (Instagram Growth Mistakes) #70 15.03.2022

Are you still using outdated Instagram tips? There are so many Instagram tips out there that maybe were great for Instagram growth at one point, but just aren’t anymore. Some of these outdated tips now come off as spammy or maybe they don’t actually help your account get noticed by the right people. Either way, if you want to be successful on Instagram you’re going to need to know the top Instagra...

Content Creator Tax Write Off Tips #69 10.03.2022

If you're an Influencer or Creator doing content creation (even as a side hustle!), if you’re making money, you are technically self-employed and it’s so important that you learn about tax write offs for content creators. You should definitely seek out an accountant if you have specific questions about Influencer tax write offs, but in today’s episode I wanted to talk about some of the common tax...

How Many Followers Do You Need To Get Paid On Instagram? #68 09.03.2022

If you’ve ever wondered how to make money on Instagram, you’ve probably also asked how many Instagram followers to make money you actually need. In this episode, we’re breaking down some scenarios in which you can make money on Instagram, and you might be surprised to learn that the answer really isn’t in the number of followers. From learning the different ways to make money online, to leveraging...

Before You Pitch To Brands DO THIS #67 03.03.2022

If you’re a Creator that wants to pitch to brands, there are some things you need to consider to get those paid brand deals. Before you pitch, there are a variety of different things you can do to increase your chances of getting a response from a brand, and better yet, work with brands that you love. If you want to collaborate with brands and even get brand deals on Instagram with a small account...

Instagram Content Planning (THE EXACT STEP BY STEP PLAN) #66 01.03.2022

If you’re looking to start improving your instagram content planning and develop a strong content strategy once and for all, you’ll love the instagram strategy tips we’re sharing! In this episode we’ll go over exactly what we cover in a business strategy session and share with you the best instagram content strategy 2022. Whether its content calendar planning or how to create consistent content on...

5 Media Kit Myths DEBUNKED (Creator Edition) #65 25.02.2022

When it comes to Media kits (especially media kit for influencers) there is SO MUCH MISINFORMATION on the internet on what a digital media kit should look like or include. Some of these myths tho can truly hurt a Creators chance to get those paid brand deals. Our goal is to share more information regarding media kit for bloggers and go over some major myths so you can learn. We’ll also go over med...

How To Stand Out As A Micro Influencer #64 23.02.2022

If you’re looking to stand out as a micro influencer, or specifically want to learn how to be a micro influencer on Instagram, this episode is for you! I am going to share with you my favorite tips so that you can stand out as a Micro Influencer and actually reach your goal of how to become an Influencer. The advice I will share will not only help you on how to work with brands as a micro influenc...

Creator Advice | *Ask an Influencer Expert* #63 17.02.2022

If you’ve ever had questions that you wish I would answer in my episodes - like, “how to be an influencer” or “what should I put inside my media kit” or “can I work with brands with less than 1,000 followers” then you’ll love this new series we’re doing. We want you guys to send in your questions and we’ll be answering them here on the channel. I’ll go over major Influencer tips like how to get pa...

How To Get Paid Brand Deals In 2022 #62 15.02.2022

Working with brands and getting those paid brand deals is definitely more of an art than a science. So many Creators we work with over the years want to learn how to get paid brand deals, especially those with a small following, so today I want to cover the fundamentals of how to get paid partnerships - whether it be on Instagram or other social media platforms. 🎁 Free Gift For Influencers & Crea...

Instagram Collab Scams [INFLUENCERS BEWARE] #61 10.02.2022

If you're an influencer and receiving those DMs for collaboration instagram messages, you may be in for a typical instagram scams. Sadly, many brands are preying on micro influencers and nano influencers and saying they want to work with them, when in fact it's an Instagram Collab scam. If you really want to work with brands on Instagram, you need to know that a brand will never expect you to pay...

How To Work With Brands With LESS than 10,000 Followers (NANO INFLUENCER) #60 08.02.2022

If you’re a Nano Influencer, a Creator that has less than 10,000 on any given platform, you can still get paid brand deals and brand sponsorships. In fact, many brands love working with nano influencers for a variety of reasons - most commonly your trust with your audience and ability to truly connect with your audience. I want to help small creators and nano influencers get paid brand deals as a...

How To Respond To Brand Collab Offers #59 04.02.2022

If you’re an Influencer or Creator that wants to work with brands, then you need to know how to reply to brand collaboration offers. When a brand reaches out, lots of Creators freeze and don’t know what to write back. So many of you are curious how to get brand deals and how to collab with brands, but as a content creator, replying to brand collab offers is a HUGE first step in order to work with...

Do You Still Need A Blog In 2022? 🤔#58 01.02.2022

So many Influencers and Creators want to know whether or not they should start a blog or if they still need a blog in 2022? In this episode, I want to share some top blogging tips and tricks (especially blogging for beginners) and share with you the pros and cons of starting a blog. I’ll also over how the main question “is blogging dead” and share with you how to start a blog for your business. If...

Influencer Marketing Trends 2022 (PART 2) #57 28.01.2022

Earlier this week, I published an episode all on Influencer Marketing Trends but given that there are soooo many people curious on influencer marketing trends and influencer marketing instagram, I went ahead and create a part 2 In this episode, I share even more tips for influencer marketing strategy (especially for my influencer marketing agencies) and will also help any one interested in social...

Influencer Marketing Trends 2022 #56 26.01.2022

Whether you’re a brand or an Influencer / Creator, today’s episode is important because I’ll go over some major Influencer Marketing Trends for 2022. When it comes to Influencer Marketing Strategy, many of my brand clients come to us asking us how to work with Influencers on Instagram. And many of my Creators that I work with also are curious about social media trends so they can be on top of them...

How To Write A Brand Collab Email that WORKS! #55 20.01.2022

If you're an Influencer or creator that is looking to write that brand collab email or perhaps searching for an instagram brand collaboration email sample - you're in luck, because in this episode, I am going to break down exactly how to write this brand collaboration email. I'll go over step by step the basics so you can feel confident when you pitch to brands. Whether you want to work with brand...

7 Types Of Content You MUST Be Creating #54 18.01.2022

If you’re a creator that is wondering what to post on social media, especially the best types of content to post, you’ll love this episode! I’ll cover the best types of content from social media, give you storytelling for business ideas and cover best content for Instagram. When it comes to Instagram content ideas, or an Instagram content strategy, lots of Creators and influencers don’t know what...

Influencer Marketing Mistakes Brands NEED TO STOP MAKING 😠#53 13.01.2022

*FTC guidelines: https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf If you're a brand running Influencer campaigns, then please please please lets try not to make these MAJOR Influencer marketing mistakes. When it comes to influencer marketing, the mistakes I list are some I see most often. Many of my clients want to learn how to work with influencers as a b...

Blogger vs Influencer (The Real Difference!) #52 11.01.2022

Believe it or not, many people are still confused on the difference between a blogger and an influencer...and in this episode I go deep into the influencer definition, what makes a successful blogger and show you the differences between the two (because there are a bunch!) I’ll also go over things like do you have to have a blog to be an influencer, and overall influencer vs blogger differences....

Increase your INFLUENCER RATES (Charge more for SPONSORED posts!) #51 06.01.2022

When it comes to creating your influencer rate, and putting together your influencer rate card, you may be missing out on some KEY things that will get you paid more! In today's episode, I'll go over some ways Instagram influencer pricing can Increase and not only discuss how much to charge for sponsored post but how to INCREASE your sponsored post rates. While I don't believe in a instagram prici...

6 Reasons You Are Not Making Money As A Creator #50 04.01.2022

As someone who works with Influencers and Creators day in and day out, I have seen lots of patterns on what makes someone successful, and what keeps someone not making money. If you’re looking to learn how to make money on youtube, or or to make money as a content creator on Instagram, this episode will expose some realities as to why you may not be hitting the mark. I’ll go the top reasons Creato...

Want Paid Brand Deals As A Creator? BEWARE 🚩🚩🚩#49 20.12.2021

If you’re working with brands as an Influencer or Creator, or want to learn more about how to work with brands as a small influencer, you need to be aware of these RED FLAGS. As someone who works with brands on the brand side, I often see shady things brands do, and you as a creator need to be prepared, especially if you want to work with brands, and land those brand collabs and brand partnerships...

Blogger vs Influencer (The Real Difference!) #48 13.12.2021

Believe it or not, many people are still confused on the difference between a blogger and an influencer...and in this episode I go deep into the influencer definition, what makes a successful blogger and show you the differences between the two (because there are a bunch!) I’ll also go over things like do you have to have a blog to be an influencer, and overall influencer vs blogger differences....

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