Sidewalker Daily
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...
Author
Sidewalker Daily
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
Influencer Marketing Trends 2022 #56 26.01.2022 11:21
Whether you’re a brand or an Influencer / Creator, today’s episode is important because I’ll go over some major Influencer Marketing Trends for 2022. When it comes to Influencer Marketing Strategy, many of my brand clients come to us asking us how to work with Influencers on Instagram. And many of my Creators that I work with also are curious about social media trends so they can be on top of them...
How To Write A Brand Collab Email that WORKS! #55 20.01.2022 12:40
If you're an Influencer or creator that is looking to write that brand collab email or perhaps searching for an instagram brand collaboration email sample - you're in luck, because in this episode, I am going to break down exactly how to write this brand collaboration email. I'll go over step by step the basics so you can feel confident when you pitch to brands. Whether you want to work with brand...
7 Types Of Content You MUST Be Creating #54 18.01.2022 8:55
If you’re a creator that is wondering what to post on social media, especially the best types of content to post, you’ll love this episode! I’ll cover the best types of content from social media, give you storytelling for business ideas and cover best content for Instagram. When it comes to Instagram content ideas, or an Instagram content strategy, lots of Creators and influencers don’t know what...
Influencer Marketing Mistakes Brands NEED TO STOP MAKING 😠#53 13.01.2022 12:08
*FTC guidelines: https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf If you're a brand running Influencer campaigns, then please please please lets try not to make these MAJOR Influencer marketing mistakes. When it comes to influencer marketing, the mistakes I list are some I see most often. Many of my clients want to learn how to work with influencers as a b...
Blogger vs Influencer (The Real Difference!) #52 11.01.2022 11:26
Believe it or not, many people are still confused on the difference between a blogger and an influencer...and in this episode I go deep into the influencer definition, what makes a successful blogger and show you the differences between the two (because there are a bunch!) I’ll also go over things like do you have to have a blog to be an influencer, and overall influencer vs blogger differences....
Increase your INFLUENCER RATES (Charge more for SPONSORED posts!) #51 06.01.2022 8:27
When it comes to creating your influencer rate, and putting together your influencer rate card, you may be missing out on some KEY things that will get you paid more! In today's episode, I'll go over some ways Instagram influencer pricing can Increase and not only discuss how much to charge for sponsored post but how to INCREASE your sponsored post rates. While I don't believe in a instagram prici...
6 Reasons You Are Not Making Money As A Creator #50 04.01.2022 14:58
As someone who works with Influencers and Creators day in and day out, I have seen lots of patterns on what makes someone successful, and what keeps someone not making money. If you’re looking to learn how to make money on youtube, or or to make money as a content creator on Instagram, this episode will expose some realities as to why you may not be hitting the mark. I’ll go the top reasons Creato...
Want Paid Brand Deals As A Creator? BEWARE 🚩🚩🚩#49 20.12.2021 10:19
If you’re working with brands as an Influencer or Creator, or want to learn more about how to work with brands as a small influencer, you need to be aware of these RED FLAGS. As someone who works with brands on the brand side, I often see shady things brands do, and you as a creator need to be prepared, especially if you want to work with brands, and land those brand collabs and brand partnerships...
Blogger vs Influencer (The Real Difference!) #48 13.12.2021 11:28
Believe it or not, many people are still confused on the difference between a blogger and an influencer...and in this episode I go deep into the influencer definition, what makes a successful blogger and show you the differences between the two (because there are a bunch!) I’ll also go over things like do you have to have a blog to be an influencer, and overall influencer vs blogger differences....
How To Respond To Brand Collab Offers #47 10.11.2021 8:48
If you’re an Influencer or Creator that wants to work with brands, then you need to know how to reply to brand collaboration offers. When a brand reaches out, lots of Creators freeze and don’t know what to write back. So many of you are curious how to get brand deals and how to collab with brands, but as a content creator, replying to brand collab offers is a HUGE first step in order to work with...
How To Be A Content Creator (Full Time) #46 02.11.2021 12:56
If you're looking to learn how to become a content creator, specifically how to become a full time content creator. This episode is for you! I'll go over not only how to be a content creator on Instagram but discuss how to make money as a content creator so you can do this full time! So many of the Creators we work with ask us how to make money as a content creator on instagram or how to be a cont...
Losing followers on Instagram? 13 reasons WHY + How To Fix! #45 27.10.2021 14:33
If you’re a creator that is asking yourself, “why am I losing followers on Instagram?” and wanting to learn how to fix your Instagram follower drop, then this episode is for you! I’ll go over some of the main reasons people unfollow you on Instagram (especially if you are losing followers for no reason), and share with you Instagram growth tips to help you improve your followers on IG and show you...
How To Use Instagram for Business (7 things to do ASAP!) #44 04.10.2021 10:57
If you're looking to learn how to use Instagram for Business and want to learn how to start an Instagram business, this episode will walk you through the main steps. I'll cover why you need an Instagram business profile, and share how if used effectively, you'll be able to make money on Instagram. Hopefully by the end of this episode, I'll convince you to switch to business profile and show you ho...
Instagram Sponsorship For Small Accounts | 9 TIPS! #43 16.09.2021 15:52
If you're a smaller account on Instagram interested in Instagram Sponsorships, then you're going to LOVE this episode! I go into over 9 TIPS on how to land an Instagram Sponsorship for small accounts and also discuss ways how to get paid partnerships on Instagram! As an Influencer Coach and Business Strategist, I speak with hundreds of influencers and content creators, and everyone who is just sta...
Find Your Niche ASAP (Content Creators & Influencers) #42 02.09.2021 7:47
Find Your Niche ASAP (Content Creators & Influencers) If you are creator or influencer that is looking to find your niche or perhaps find your niche on instagram, you're going to love this episode! There's a lot of back and forth if you even really need a niche, and I go over my thoughts in the video. I'll discuss ways to learn how to find your niche and define what it means to find your niche mea...
How To Use Social Media For Good (TIPS TO DO NOW!) #41 01.09.2021 10:39
Social Media is a very powerful tool and if you’re an influencer, blogger, or creative that uses any social media platform, then you hold some of that power and we want to equip you with the tools to use social media wisely. It’s important for your soul, our planet and humanity to use social media for good to and find ways to leverage all of the relationships, respect, and loyalty you have built o...
5 Qualities of a GOOD Influencer (Influencer Personality Traits!) #40 19.08.2021 11:29
So many Creators get fixated on numbers and growth, but today's episode is more on how to be a good influencer (and yes, it will also teach you how to be a good influencer on Instagram and how to be a good influencer on social media). Today's episode will go over Influencer characteristics and Influencer personality traits that I have seen these qualities of a good influencer. Since I am coming fr...
How To Get Brands To Notice You as an INFLUENCER! #39 13.08.2021 11:36
I am so excited to share with you some tride and true ways on how to get brands to notice you on instagram and how to get brands to notice you in general. As an Instagram Influencer, perhaps looking to transition into a paid Instagram Influencer, you need to get brands attention (because they probably don't even know who you are!) Even if you're a TikTok Influencer, if you want to learn how to get...
The TRUTH About Brand Deals and Sponsorships 🤫 #38 10.08.2021 14:01
If you're an Influencer that wants to learn the truth about brand deals (including how to get brand deals) you'll love this episode. I go through my most commonly asked questions regarding instagram sponsorship, instagram sponsorship for small accounts, instagram sponsored posts etc. So many people how to be an Influencer (particularly and instagram influencer) but don't understand the truth brand...
Want To Be A Paid IG Influencer - DO THIS FIRST! #37 06.08.2021 10:43
If you're an Instagram influencer that wants to transition to a paid IG influencer or curious how to get paid as an influencer, this episode is for you! I'll be sharing some key strategies not only how to become an influencer (specifically an influencer on instagram) but discuss the steps that Instagrammers need to do before they can get paid. Many influencers and content creators want to learn ho...
Instagram Reels Hashtags (What you NEED to know!) #36 04.08.2021 6:08
In this episode, I want to go over Instagram reels hashtags and share with you my strategy on how to find the best instagram hashtags as well as my overall instagram hashtag strategy. When it comes to instagram reels hashtag strategy, the most important thing is to TEST, but you definitely want to use IG reels hashtag regardless of your size. I'll go over ig reels hashtag explained and hopefully t...
Big Instagram Changes Coming Soon (Instagram Update 2021) #35 10.07.2021 11:39
So the CEO of Instagram just announced some major instagram changes and important instagram news and I'm super excited to share with you! When it comes to the instagram algorithm 2021, you'll want to ensure that you are following this Instagram new update to benefit from all the changes! If you're wondering, whats new on instagram or the future of instagram; this episode will go over major Ig upda...
Press Trip Etiquette Tips You MUST know #34 29.06.2021 5:31
When it comes to press trips, we do this for a living. From organizing a trip, pitching influencers, hosting trips, providing client recaps – we know the ins and outs of how press trips work. If you’re just starting out in the travel blogging/influencer world, you may be wondering what they’re all about so we’re here to give you the inside scoop. In this episode, I’ll talk about press trip etiquet...
Instagram Highlights Ideas | 8 IG Story Highlight Tips! #33 20.06.2021 10:25
So many people spend tons of time on Instagram but don't have a TRUE STRATEGY! In today's episode, I'll go over 8 ways to use your Instagram Story Highlights as a way to drive to value and help your business. I'll share with you some of my favorite Instagram highlight ideas and tips to ensure you have instagram story highlights that are worth WATCHING! This episode talks about Instagram highlight...
Pitching To Brands? DON'T make these MISTAKES! #32 17.06.2021 11:14
If you're an influencer that wants to pitch to brands or is curious how to pitch to brands, then you're luck! This episode covers all the major mistakes influencers make when pitching. If you're looking to get brand deals as a micro influencer, you want to be sure to avoid all these mistakes. So many of the people we work with ask themselves how to pitch to brands as a micro influencer, or how to...
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