Gordon Glenister

Influence Global

Business EN ↓ 199 episodes

Inside the minds of the leaders, founders and operators shaping business, culture and the creator economy — revealing how influence is built, trust is earned and attention is turned into revenue. Hosted by Gordon Glenister.

Author

Gordon Glenister

Category

Business

Podcast website

www.gordonglenister.com

Latest episode

Jun 3, 2026

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Episodes

S7 Ep17: Personal Brand Is Your Marketing Strategy In An AI World Ft. Vladimer Botsvadze 23.08.2024

In this episode we talk about how to build your personal brand in an AI world with Vladimer Botsvadze. Ranked as the No.1 Global Marketing, Social Media, and Retail Thought Leader by Thinkers360 with 130,000 followers across his social media channels, his contributions to marketing have had a global impact, making him one of the most influential keynote speakers, advisory board members, start-up a...

S7 Ep15: Building Your Personal Brand - Starts With A Great Image Ft. Kersten Luts 06.08.2024

Kersten Luts is the host of the Camera Shake Podcast but also a professional portrait photographer. So we are talking today about why your personal photo tells a thousand words, and the importance of getting a stock library to help build and grow your influence. Find out more from Kersten here Learn more about your ad choices. Visit megaphone.fm/adchoices

S7 Ep16: Podcast Interview Marketing - What Is It? Ft. Tom Schwab 25.07.2024

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the...

S7 Ep14: How To Create Awesome Video Content Ft. Dan Barker 16.07.2024

Dan Barker is a former aerospace engineer who now runs a video production company focused on helping manufacturers. After picking up a camera in 2012 to help with his wife's business, he realised how much he enjoyed photography. Making time to teach himself about photography and business while working full-time in aerospace engineering, he gradually began to pick up paying clients. Video productio...

S7 Ep13: Find Your Passion Says Global Wildlife Photograher And Entrepreneur Ft. Roie Galitz 09.07.2024

Roie Galitz (born 1980) is an award-winning, NYC based, wildlife photographer and entrepreneur. For over a decade, he has been exploring and documenting our planet’s wildlife and nature, from the Arctic to the Antarctic. His intimate and innovative work (BBC, Nat Geo) gets great exposure worldwide, millions of views and frequent appearances in the media. It was presented in local and international...

S7 Ep12: The Best Side Hustle - Property Development Ft. Ritchie Clapson 02.07.2024

In this episode we talk with influential property developer Ritchie Clapson about how to make that side hustle really turn to gold. With 43% of Brits saying they have a side hustle, we talk in depth how we can create one as a property developer. Learn more about your ad choices. Visit megaphone.fm/adchoices

S7 Ep11: What It's Like Inside A Music Talent Agency Ft. Mark Adams 28.06.2024

Mark Adams is the Founder & CEO of Blinding Talent, a UK-based Artist Development, Digital Marketing and Creative Services agency. With an entertainment industry career spanning nearly 3 decades across music, print media, radio and TV, Mark’s personal career highlights have included producing video formats with Spotify and YouTube alongside playing a key role in breaking artists in the UK market t...

S7 Ep10: How Did The Influencer Marketing Industry Start Ft. Danielle Wiley 18.06.2024

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek,...

S7 Ep9: How To Achieve $12m Sales In A Year On Tiktok Shop Ft. Matt 'Dappz' McGuckin 11.06.2024

Matt 'Dappz' McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football family. As the visionary and creator behind Dappz...

S7 Ep8: PR Bets Big On AI, But Will It Work Says PR Week Editor Ft. John Harrington 04.06.2024

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C Report (now MCA). John joined PRWeek in 2014 as de...

S7 Ep7: 90m Global Influencers Now Earn $100k Per Annum Ft. William Soulier 28.05.2024

Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy contributing to publications such as The Drum & F...

B2B Influencer Marketing From Global Giant Nokia Ft. Zsuzsanna Blau 24.05.2024

In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Influencer Gifting At Scale Ft. Tom Higgins 23.05.2024

In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes the logistics and the amazing results achieved by...

Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo 22.05.2024

In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok influencer marketing.  Learn more about your ad choice...

Sofa, So Good: Cracking The Code Of Furniture Influencer Marketing Ft. Lauren Hannifan 21.05.2024

In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story of how the brand was created  Learn more about yo...

Top PR Expert Talks About The Changing Face Of The PR World Ft. Nick Ede 20.05.2024

In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regular expert on GMB on ITV, `The Royal Agenda on Roy...

S7 Ep6: Top AI Expert Talks About The Phenomenon For The Creator Economy Ft. David Berkowitz 13.05.2024

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600...

S7 Ep5: Amazing Story Of Dragons Den Star Who Has Become An Allergy Influencer Ft. Julianne Ponan 08.05.2024

Julianne is a pioneer in the free-from world. She was diagnosed with severe anaphylaxis at two years old, she has multiple allergies to all peanuts, treenuts, sesame, chickpeas and more. She is the founder and CEO of Creative Nature a Top 14 allergen free brand, through her own experiences and challenges living with allergies she focused on Creative Nature to be at the forefront of ‘free from’ inn...

S7 Ep4: The Journey Of A Young Food Blogger Launching Influencer Platform Invyted Ft. Asti Wagner 30.04.2024

From sushi spots to italian gems, Asti Wagner has always loved indulging in the extensive London food scene and finding the best hidden gems in the city. With a camera roll filled with food, she decided to share her experiences on Instagram through a page called @eatwithast, of which only her close friends followed, which grew from less than 500 followers to over 10,000 within one year. Fast forwa...

S7 Ep3: Getting Culture Right In A Talent Agency Sets The Agenda For Growth Ft. Emilio Arciniega 23.04.2024

Outreach Agency is a fast-growing digital talent management agency, founded by husband-and-wife duo Emilio and Amy Arciniega in 2020. After working in the Influencer Marketing industry on the brand partnerships side and seeing a monumental range in the quality of talent management that content creators were receiving, Emilio and Amy decided to launch their own talent management division. Our agenc...

S7 Ep2: From Start Up To Multi-Million Dollar Influencer Agency - How They Did It Ft. Brad Hoos 16.04.2024

Brad Hoos is the CEO of The Outloud Group, a high-growth 70-person influencer marketing agency. Outloud works across digital platforms to create & execute influencer campaigns to deliver measurable results for their brand partners. A proven innovator, Brad and the Outloud team work across a number of brands including Grubhub, SimpliSafe, Athletic Greens, Keeps, and KiwiCo. Published in Forbes and...

S6 Ep14: Celebrating Women In Influencer Marketing Ft. Jessy Grossman 09.04.2024

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the countr...

S7 Ep1: How Top Tiktok Creator Made His Name In The Agency World With Comedy Ft. Rob Mayhew 30.03.2024

Rob Mayhew is Creative Director at Digital Innovations Agency Gravity Road. Rob has over 20 years experience working at many of London’s top agencies. Using his skills as a stand-up comedian, Rob found his ability to shine a light on the agency world with his funny sketches soon earned him over 140k followers on TikTok and 90K followers on LinkedIn and is one of the most shared individuals on ad l...

S6 Ep17: Social Media Leadership And Building Social Capital Ft. Aaron Templer 20.03.2024

Aaron Templer is a first-time author and 20+ year marketing leader with a music problem. He is the Founder and Strategist of a full-service brand and marketing firm, Three Over Four, and is involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. He's a percussionist in various projects around De...

S6 Ep16: The Goal Setter - Why We All Need Goals To Run Our Lives Ft. Debra Eckerling 27.02.2024

Goal strategist Debra Eckerling is on a mission to change goal culture in and out of the workplace. She is the award-winning author of Your Goal Guide and founder of the D*E*B METHOD® system of goal-setting simplified. A speaker, consultant, and workshop leader, Debra offers personal and professional planning, content development, event strategy, and team-building for executives, entrepreneurs, co...

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