Influence Global

Why do some creators generate millions of views but struggle to drive sales? In this episode of the Influence Global Podcast, Gordon Glenister speaks with content creator Kenzo Mizumoto about the creator economy, influencer marketing, brand partnerships and the realities of building an audience online. Kenzo shares why not every creator should be judged by conversions, how TikTok Shop has changed...

Some agencies are now creating fake AI experts. Fake headshots. Fake names. Fake commentary. In this episode of the Influence Global Podcast, Gordon Glenister speaks with James Roach from Honcho about how AI is reshaping SEO, digital PR, online trust and media visibility. They discuss: • Why AI may be helping SEO more than hurting it • The rise of AI-generated content and “AI slop” • How brands st...

What happens when AI starts spending money for us? In this episode of the Influence Global Podcast, Gordon Glenister speaks with Grant from The Payment Shed about AI driven commerce, digital trust, Buy Now Pay Later culture, fraud, stablecoins and the rise of the cashless society. Topics include: • AI agents shopping on our behalf   • The hidden risks of Buy Now Pay Later   • Why fraud is evolving...

Gordon Glenister sits down with Ben Woollams, CEO and Founder of TrueRights, to discuss the crisis in digital rights across the creator economy. In this episode, Ben reveals how brands are overpaying for content they never use, while creators are being underpaid for content that drives millions of impressions. From his journey at Influencer.com to founding TrueRights, Ben breaks down why 6 out of...

In this episode of Influence Global, Gordon speaks with Murphy Hopkins Hubbard, CEO and founder of Stamp, about one of the biggest challenges in the creator economy: trust, compliance and creator protection. Murphy shares her background in social impact, finance and enterprise, and explains how that experience led her to build Stamp — a certification and toolkit designed to help creators, brands a...

Gordon is joined by London-based duo Dr. Lydie and Dr. Hazal — doctors, founders and twenty-something entrepreneurs—who met in 2017 while applying to medical school. Coming from low socioeconomic, state-school backgrounds, they bonded over the inequalities in access to guidance and decided to document their journey to help others navigate both getting into medical school and sustaining the demandi...

In this episode, host Gordon Glenister is joined by Sega Cheng, entrepreneur and founder of an AI-powered influencer marketing platform, for an in-depth discussion on how technology is transforming the creator economy. Sega shares her journey into influencer marketing and explains how the industry has evolved from ad-hoc creator partnerships into a data-driven discipline, particularly across Asian...

In this episode of the Influence Global Podcast, Gordon Glenister is joined by Charlie Hills, one of LinkedIn’s fastest-growing content creators. Charlie shares his journey from the intensity of a traditional nine-to-five role to taking the leap into full-time content creation, explaining the discipline, consistency and personal risk involved in making that transition. The conversation explores ho...

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with pioneering talent manager and licensing specialist Jennifer Powell, Founder and CEO of Jennifer Powell Inc. Based in Los Angeles, Jennifer has been at the forefront of the creator economy since its infancy, having transitioned from a successful career in modelling agencies to becoming one of the first representative...

In this eye-opening episode of the Influence Global Podcast, host Gordon Glenister is joined by Max Corbridge, ethical hacker and founder of Secure Agentics, to unpack the rapidly growing risks that artificial intelligence poses to influencers, creators, brands and everyday users. Max discusses his decade-long career working with high-street banks, the UK government and major organisations to simu...

In this episode of the Influence Global Podcast, host Gordon Glenister speaks with Kristian Downer, Director of Dowsocial Marketing, about how B2B businesses can use LinkedIn thought leader ads to become more visible, build trust and ultimately generate revenue. Kristian shares how he moved from a “portfolio career” and full-service agency into specialising in LinkedIn ads, why thought leader ads...

In this episode of the Influence Global Podcast, host Gordon Glenister sits down with Brit Starr, the Head of Marketing at CreatorIQ, a leading influencer marketing and creator intelligence platform. Together, they explore the rapidly evolving creator economy, the shifting role of influencers, the importance of trust and authenticity, and how brands can successfully navigate today’s highly competi...

In this episode, Bunmi Jenfa, founder of The Fashion Law Edit shares practical, no-nonsense guidance on the realities of creator–brand relationships, with a strong focus on contracts, legal protection and professional negotiation. Drawing on deep operational experience in influencer marketing, she reframes creator work as a commercial service, not a casual collaboration, and explains why understan...

This episode of the Influence Global Podcast features an insightful conversation between host Gordon Glenister and TikTok creator The Black Sparrow aka Anesu Malisa, centred on Gen Z culture, content creation, and the future of social influence. The discussion opens with a relaxed introduction before moving into Sparrow’s journey as a creator and his observations about digital behaviour, platforms...

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical...

Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrati...

The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships...

Anita Verma is Senior Advisor at Dell Technologies. The discussion centres around employee influence, thought leadership, and how organisations can harness their people as authentic brand advocates. With over 25 years of experience in learning and development, she has successfully managed global programs, developed strategic partnerships, and created engaging content to drive a sales pipeline that...

On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business.  Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience a...

Christophe Tavlaridis is a seasoned professional in social media and digital marketing with extensive experience across various industries. Currently serving as the Global Social Media & Influence Marketing Manager at Groupe SEB since September 2019, Christophe leads social media strategies for brands such as Tefal, Rowenta, Krups, and Seb. Previous roles include consultant digital at H&F Consulti...

The speaker coach Orly Amor shares her wisdom on the Influence Global Podcast. Orly Amor grew up believing that knowledge is meant to be shared. After launching five companies and discovering firsthand how challenging it can be for experts to turn their insights into income, she made it her mission to help others do exactly that. Armed with an MBA, a JD, and certifications in human behavior analys...

After some years developing websites and interactive and digital marketing projects, Guillem joined Merck in 2009, and he has been always related to digital marketing projects on the business side. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and Employee Advocacy, to help Sales...

In this episode we talk about what it’s like to be a content creator with Anthony Hui. He is a content creator and social media manager who focuses on making content that actually resonates with and connects people. He has grown his own TikTok to 50k+ followers, created viral videos with millions of views, and worked with brands like Trip.com, the Premier League, and most recently, Suno, where his...

Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives and is a sought-after international speaker at industry events and on podcasts. She currently leading comms planning for innovation and entertainment at Expedia...

Stuart (Stu) Hazell is an award-winning global leader in employer branding and recruitment marketing, known for blending strategic creativity with data‑driven impact. With 15 years of experience across digital and traditional marketing roles at companies like CA Technologies, IBM, and Workday, he’s built employer brands that truly resonate across global talent markets. Learn more about your ad cho...