Influence Global

Birgit Raes a top sales enablement specialist for Panasonic's Toughbook brand shares how they created a really targeted ambassador program with 5 of their existing successful online experts by focusing on 5 key target clients. The razor sharp focus which wasn’t about massive likes or shares but a but about drilling down to 25 accounts across 5 people was so successful that they have 22 meetings bo...

Matt Hughes  is not a YouTube sensation, this is true, but he does know how to create videos and he  knows how to strategically launch your channel to make money from day one, that’s how he was able to generate £40,000 from YouTube with less than 1000 subscribers. With his video company he travelled the world creating video for huge brands through to small businesses, he understood how to get the...

Founder of The Breaking B2B agency and  podcast Sam Dunning shares his amazing insights on what b2b marketers can do to leverage better conversions through search.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Top Linkedin voice and marketing influencer Archana talks about her journey. Archana Dhankar is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI implementation. Her recent speaking engagements have covered various topics, including AI in content creation and future-ready skills. She brings a practical, results-oriented approach to helping organisations n...

Ella D’Souza & Greta Quintini, the powerhouse duo behind Shalla—a female-founded agency that’s redefining what it means to manage and grow talent in today’s creator economy. In just two years, they’ve scaled Shalla from five clients to over 50 creators by doing what few agencies truly know how to do: build social media stars from the ground up. From niche voices to digital powerhouses with 5M+ fol...

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about crea...

We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, such as Tubi, ROKU, Apple TV, Amazon, and more. Wit...

Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform’s top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed to help online entrepreneurs succeed on the platf...

Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms' shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional startu...

Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & creations out there and hopefully put a smile on f...

Ryan Debenham is the President of GRIN—the world’s first and leading Creator Management platform. He built his career starting as a software engineer, eventually leading AI and Data Analytics at Qualtrics, contributing to its $8 billion acquisition by SAP. Ryan then served as CTO for Route, helping drive revenue to $100M in just four years. He joined GRIN as the CTO overseeing product and engineer...

In this episode we talk with the global head of Desperados beer brand, Ligia Patrocinio. They are running a campaign 70 influencers with a combined audience of 30million. Ligia talks about the campaign to connect with the latin vibe of music particularly drums and how this is connecting with the audience on a global scale. The campaign could be a test blueprint for more brands in Heineken to add i...

In this episode we talk to Daniel Corbett who is an award winning personal trainer, advanced nutritionist, and mentor with 25 years of experience in health and fitness. From winning European bodybuilding titles to starring on Channel 4, he has dedicated his life to helping others transform. With expertise in nutrition, supplements, and gut health, Daniel has combined science and experience to comp...

In this episode we talk with Jonathan Futa who is a co-founder of Group RFZ, a research firm specialising in influencer marketing measurement. His primary focus is utilising the latest technology to develop new products and methodologies. Prior to starting Group RFZ, Jonathan worked on political and corporate campaigns around the world managing ad testing and strategic research projects. Group RFZ...

Damian Norman, is the Director of Immersive Events at the ExCeL in the Royal Docks, London. Learn more about your ad choices. Visit megaphone.fm/adchoices

Gregory Dray is the Co-Founder of Animaj, a next-generation, digital-first media company that owns, manages and delivers engaging and premium brands to kids and families everywhere. Launched in May 2022, Animaj identifies the highest-quality independent IPs with solid awareness and engagement with kids that have yet to become global hits; buys and federates them; and uses a digital-first approach,...

In this episode we talk with Jillian Leslie, an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads. She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monetise through selling digital products. On her podca...

In this episode we talk AI with Alexander Frolov who is the co-founder and CEO of HypeAuditor, a company that emerged from his vision to shape the future of the Creator Economy through transparency and data-driven insights. Recognising the potential of influencer marketing, Alex aimed to make it accessible, fair, and effective by creating a platform that helps brands connect with the most authenti...

In this episode we talk with Antoine Melon the co-founder of HOMETAINMENT. With over 30 years of international experience in launching and managing renowned restaurants and luxury hotels, Antoine Melon, has perfected "L'Art de recevoir," or the art of hosting. His career spans an impressive portfolio of high-end establishments, from Six Senses and Mandarin Oriental to Conran Restaurants, where he...

In this epiosde we talk to the Head of Marketing Partnerships and Influencer Marketing at Wix, Sarah Adam. Sarah has over 10 years experience in various B2C and B2B SaaS Marketing roles, from PR, Field Marketing and Content to Partner Marketing and Influencer Marketing. Sarah is focusing on Wix's new end-to-end web creation platform for Agencies and Enterprises, called Wix Studio. Learn more about...

In this episode we talk with Retail and Ecommerce Partnerships Manager at Tiktok, Ed Wilson. The UK Social Commerce sector is worth £16bn to retailers and more of us are now using Tiktok not just to be entertained but as discovery and search. We talk about how some up and coming brands have done so well like https://madebymitchell.co.uk/ and https://plouise.co.uk/ but also the mainsteam brands lik...

In this episode executive director for global advertising giant Dentsu, Yoshihiro Yagi talks about the importance of creativity and art in advertising campaigns noting Grand Prix award winner Pocky the Gift. For more information please visit https://www.instagram.com/yoshihiro_yagi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Edward Fuller is a passionate marketer with an entrepreneurial spirit and data-led outlook. He is the founder and CEO of Media Bodies, a global, award-winning influencer marketing agency. For over a decade, they have specialised in developing methodologies and models that use data-led insights to generate scalable ROI on influencer campaigns. Their expertise across YouTube, Podcasts, Instagram, Ti...

In this special episode titled "Inventors or Marketers?" we look at back at some the best ads over the years with the legend that is Rory Sutherland. In this live podcast recording, Gordon Glenister host of the Influence Global Podcast, author of influencer marketing strategy and founder of the Influencer division of the Branded Content Marketing Association interviews the legendary advertising gu...

In this episode we talk about how to build longterm campaigns with influencers and not the quick short term campaigns that don’t always yield the results that brands so easily search for. Our guest Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency, InfluencerNexus, specialised in matchmaking between brands and influencers. She has worked with vari...