Jay Powell
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Author
Jay Powell
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Publishers Vs. Investors For Indie Game Developers 08.03.2024 1:08:35
Welcome to IndieGameBusiness! Today, we're honored to have Eliana Oikawa, CEO at WINGS & COO at Game Habitat, here to discuss the crucial topic of "Publishers Vs. Investors For Indie Game Developers." During our conversation, Eliana will shed light on the important work of WINGS and their ongoing Women's Day Sale on Steam. We'll explore what sets WINGS apart from traditio...
Unlocking Wishlists Through Influencers and Advertising 08.03.2024 1:00:38
This is a must-attend event for video game developers and marketers looking to leverage the power of influencers and advertising for their game's on Steam. #IndieGameBusiness #SteamWishlists #GamingInfluencers
Unlocking Indie Magic: Mocap on a Budget 07.03.2024 56:56
Discover the secrets of indie game mocap success on a budget! Join us as we delve into the world of motion capture from a performer's perspective. Learn practical tips, tricks, and budget-friendly techniques to bring your characters to life without breaking the bank. Whether you're a developer or an actor, this session will empower you to leverage mocap for indie game success. #IndieGameBu...
Unlocked Earned Coverage - How to sell your game with limited funds 06.03.2024 58:54
It's difficult to make a great game, but selling it is a completely different beast - especially with a low budget. In this session I'll go over the do's and don'ts of launching a title. Many people think that you need an unlimited budget to be successful, but even with limited funds you can set up a successful games marketing campaign. #IndieGameBusiness #GameMarketing #SellYourGa...
Tax Topics for Game Developers 05.03.2024 58:05
This session will serve as a primer on US tax issues for game developers who freelance or own their own business. It will cover a range of topics, from Employee vs. Independent Contractor status, to choice of business entity, to valuable tax deductions and credits that may be available to business owners. This session will introduce concepts related to sales tax on digital goods and services and d...
Pitch Deck Reviews with Firestoke Games - Zombie Rollerz 04.03.2024 45:13
Find out what publishers are looking for in a pitch deck. During this session, Omar and Jay review the pitch deck for the game Zombie Rollerz. #pitchdeckreview #IndieGameBusiness #GamePitchDecks
Pitch Deck Reviews with Firestoke Games - Magical Harvest 03.03.2024 1:06:24
Find out what publishers are looking for in a pitch deck. During this session, Omar and Jay review the pitch deck for the game Magical Harvest. #pitchdeckreview #IndieGameBusiness #GamePitchDecks
Pitch Deck 101 for Indies 02.03.2024 1:00:17
This talk will explore how to create a pitch deck for approaching a publisher. It will cover reasons to approach a publisher, what's in it for the publisher, and the parts of the pitch deck. It will conclude with some resources and methods that will be helpful to indie devs who want to pitch their game. #IndieGameBusiness #PitchDecks #GameDeveloperPitchDecks
Current Market Challenges for Indie Game Companies 01.03.2024 1:01:35
Welcome to another episode of IndieGameBusiness! Today, we're honored to have Lisette Titre Montgomery, CEO of Cornerstone Studios, here to shed light on "Current Market Challenges for Indie Game Companies." Throughout our discussion, Lisette will delve into the pressing issues facing indie game companies in the current market landscape. We'll explore topics such as funding chall...
Minimal Viable Process - how to find flow in your ways of working 01.03.2024 1:01:55
In this session you will learn about some core tools and practices that will help you find your own tailored Minimum Viable Process for your team or studio. You will hear some case studies to learn from others’ successes and failure and you will leave the session with a few ideas to implement directly with your team. #IndieGameBusiness #GameDev #GameStudio
Marketing Masterclass: Practical tips for indie games on a budget 29.02.2024 59:56
Join Tammy for an exclusive Marketing Masterclass tailored to indie game developers with limited budgets and small teams. Discover the most effective and practical tips, from guerrilla tactics to must-have social media strategies, to maximize your game's visibility without breaking the bank. You'll learn how to leverage your creativity, community, and cost-effective tactics to drive engage...
Lighting Round! Publishers Pitching to Developers 28.02.2024 1:05:44
Calling all developers! We've gathered together people from various publishers and they are going to pitch their services to you! During this session, learn about each publisher as they each spend 5-10 minutes talking about what types of support and services they offer. This is a chance to learn more about who might be a good fit for your game! #GamePublishers #IndieGameBusiness #CheckOutGameP...
Is Crowdfunding Still An Option? 27.02.2024 58:39
Crowdfunding as a model has changed significantly over the years. Now more than ever there are different funding options and models, so is crowdfunding still an option for indie devs? Has the hype died, or is crowdfunding still a viable option to fund your game? Let's go through the history of crowdfunding and where it currently stands for the video game industry. #IndieGameBusiness #Crowdfund...
Indie Gold: Crafting Budgets and Scopes Publishers Can't Resist! 26.02.2024 57:15
Embark on a journey into the heart of indie game development, where budgeting and scoping are the keys to unlocking publisher interest. Join this empowering session to create budgets and scopes that make financial sense and captivate publishers, paving the way for indie success. Navigate the treacherous waters of common pitfalls and red flags, and discover practical strategies, real-world examples...
Incubation Programs as Success Booster - What's in it for Game Developers? 25.02.2024 1:01:51
Starting out as an indie development studio is tough: while the indie scene is rich of wonderful ideas and talented developers, many struggle to secure funding, to raise awareness for their game with publishers and customers, or to develop a proper communication strategy for their game. This talk elaborates how incubation and acceleration programs can help to close these gaps. It gives an overview...
How to Target the Market - Passpartout 2 Case Study 24.02.2024 59:24
Join Miya for an exploration of the global and Asian markets, uncovering Steam's localization strategies. Gain valuable insights to boost sales in Asian regions and take a deep dive into Flamebait's Case Study, unraveling the secrets behind the 1M sales of Passpartout and its sequel. #IndieGameBusiness #GameMarketing #AsianGamingMarkets
From Chaos to Harmony: The Dual Nature of Community Management 23.02.2024 1:02:22
Explore the nuanced facets of community management with Ash in this insightful session. Delving into both the positive and challenging aspects often overlooked in discussions, she will provide valuable insights into supporting and retaining community managers. Discover strategies for finding a skilled community manager for your indie project, understand fundamental community manager responsibiliti...
5 ways the UX of your toolset improves the quality of your games 22.02.2024 59:14
New features in tools are neat, especially if you can make them yourself, but without good UX you and your team are still be limited in what they can accomplish. How can you improve the UX of your own tools? And what kind of UX improvements can you ask of tool developers, whose tools you buy to create your games? So lets walk through some examples! Such as: 1. The power of asking why, why, why, wh...
What Does the Future of the Gaming Industry Look Like? 02.02.2024 1:08:37
Welcome to another episode of IndieGameBusiness! Today, we're honored to have Jaye "Letta J" Watts, Founder & CEO of Coexist Gaming, here to discuss the captivating topic of "What Does the Future of the Gaming Industry Look Like?" In our conversation, Letta J will share insights into the business of gaming, emphasizing the importance of representation and creative devel...
Lessons Learned from Running a Game Studio for 15 Years 26.01.2024 1:11:54
Welcome to another insightful episode of IndieGameBusiness! Today, we're joined by Mike Sanders, CEO and Studio Manager, of Puny Human, to discuss his experiences starting and running an indie game studio for 15 years. Throughout our conversation, Mike is going to also share his experiences working as a Tech Producer with Carbonated, running the GameDev Executive Support Discord group, and ini...
Indie Game Content Creation and Social Media Growth 20.01.2024 1:06:37
Welcome to IndieGameBusiness! Today, we're thrilled to have Sam Goddard, Founder of BLACKBOX Studios, Game Developer, and Content Creator, here to share insights on "Indie Game Content Creation and Social Media Growth." Throughout our discussion, Sam will provide valuable insights into strategies for social media growth, effective content creation in the indie game space, and his exp...
How to Make the Perfect Pitch Deck for Your Indie Game 20.01.2024 1:27:05
Welcome to IndieGameBusiness! In this episode, we're thrilled to have Chris White, SVP of Business Development and Content Acquisitions at Green Man Gaming, sharing insights on "How to Make the Perfect Pitch Deck for Your Indie Game." Throughout our discussion, Chris will provide valuable tips on crafting an effective pitch deck. We'll explore questions like the ideal length for...
Make Your Video Game Soundtrack AWESOME! 20.01.2024 1:07:01
Welcome to the first episode of IndieGameBusiness in 2024! Today, we have special guests Otis Rachtman from Mind Your Music, and we're diving into the captivating topic of "Make Your Video Game Soundtrack AWESOME!" In this episode, we'll explore the art of crafting outstanding video game soundtracks. Otis, having grown up with video games, will provide a unique perspective on how...
Using Kickstarter for Your Indie Game 07.12.2023 1:06:31
Welcome to IndieGameBusiness! In this episode, we have a special guest, Michael Liebe, Outreach Games Europe Lead at Kickstarter, who will enlighten us on "Using Kickstarter for Your Indie Game." During our conversation, we will explore the role of Kickstarter in the funding mix for indie games and consider which other sources of funding it complements. We'll delve into the relations...
Should You Use a Publisher for Your Video Game? 17.11.2023 1:04:01
Welcome to IndieGameBusiness! In this episode, we are delighted to have Gombos József and Szőke György from Balcony Softworks, discussing the intriguing topic of "Should You Use a Publisher for Your Indie Game?" During our conversation, Gombos and Szőke will shed light on a range of important subjects in the indie game development landscape. We will delve into topics like early access an...
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