Jay Powell
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Author
Jay Powell
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
How to Get Funding, Investments, and Publishing Your Indie Game 29.10.2023 1:10:51
Welcome to another episode of IndieGameBusiness! Today, we're thrilled to have Justin Berenbaum, VP Strategy & GM at Xsolla Funding Club, sharing insights on "How to Get Funding, Investments, and Publishing Your Indie Game." In this episode, Justin will provide a comprehensive overview of the current state of funding for indie games. We'll explore the nuances between equity a...
China Market Entry 101 for Indie Devs 24.10.2023 1:01:24
During this session, we will take a deep dive into the Chinese gaming market, uncovering insights that are not commonly shared in western media. By gaining a comprehensive understanding of the market and your target audience, you will be better equipped to strategize your game publishing plan. So, join me on this exciting journey as we explore the fascinating world of the Chinese gaming industry....
From Weapon Skins to Workshops: The Business of User Generated Content 23.10.2023 1:03:51
Since Lode Runner in 1983, user generated content has been a staple of game development. Opening up further expansion of games to their communities has been a tried and true method of extending a game's lifespan for years or even decades. The advent of social media has introduced new forms of UGC as well, tying in-game tools with social elements via pictures, video, and streaming. In this talk...
How Micro-Influencers Drive Engagement and Sales 21.10.2023 1:00:37
This topic will explore how working with micro-influencers can be a highly effective strategy for driving engagement and sales in the gaming industry. - Understanding the role of micro-influencers in driving engagement and sales for game developers. - Identifying the key strategies to collaborate with micro-influencers and optimize their impact effectively. - Leveraging data and analytics to measu...
Mastering Indie Game Success: Marketing, Publishing, and Influencer Strategies Revealed! 20.10.2023 1:09:41
Welcome to another enlightening episode of IndieGameBusiness! Today, we have Sam De Boeck, Founder of Oro Interactive, with us to discuss "Mastering Indie Game Success: Marketing, Publishing, and Influencer Strategies Revealed!" In this episode, we'll uncover valuable insights into the world of indie game success. Sam will share strategies on how to get influencers to play your game...
How to Lead a Cross-Cultural Team 20.10.2023 1:01:22
Learn how Tina’s expertise in leadership development and team facilitation, combined with her unique cross-cultural insights, translates into fostering innovative and inclusive workspaces. From explicit, direct communication styles to more harmonious, face-saving approaches, Tina unravels the nuanced dynamics of cross-cultural interactions. Additionally, she will explore the intersection of cultur...
I got a job in the game industry with no prior experience, and you can too! 20.10.2023 1:02:38
I will be discussing what experience I did have before being hired in the game industry. I believe that all skills are transferable and can be used when applying to all jobs. Everyone has something that can be helpful to an employer. Key Takeaways are: what are you doing now and how can it help you for your next job, what CAN you do to help you get that next job, how networking and volunteering ca...
Pick an audience and stick to it. The power of knowing your players. 17.10.2023 1:01:52
Some games are for everyone, and some aren't. Picking an audience or developing a game for a specific target of players undoubtedly comes with its set of risks and benefits. Knowing them and understanding how they can impact the development cycle is key to a successful product launch. From qualitative analysis to statistical scanning, the power of numbers mixed with the power of trends and opi...
Putting A Stop To Toxicity - It's just good business 17.10.2023 58:43
As the internet and game communities have grown, toxicity has become more of a problem both in and out of games, and it could be hurting your bottom line. With hundreds of new games released a month, you need to work hard to make sure your game and social spaces are a place that players want to congregate and keep coming back to, or face losing them. The importance of a good community team, modera...
Standing out: How to pitch your game 16.10.2023 1:00:32
This is an overview of what you need to consider if you’re pitching your game to funds or publishers. It will give you an idea of how to prepare, what kinds of questions to be ready for, and some tips on how to make your game pitch really shine! #GamePitchingTips, #FundingYourGame, #PublishingYourGame, #PitchingStrategies, #GameDevelopmentInsights
Things I wish I knew before I started my own indie studio 16.10.2023 1:14:49
Starting an indie studio is easy. Maintaining one is like taking care of a child, a life you are now responsible for, and suddenly you're not sure if you're even up to the task. My own experience of starting and running an indie studio, things I learned along the way, things I wished I knew before, and how this may or may not prepare you to start your own studio journey! #IndieStudioLife,...
Publishing vs Self Publishing Your Indie Game 13.10.2023 1:26:57
Welcome to another episode of IndieGameBusiness! Today, we have a special duo with us: Lucas Pessoa de Freitas, Business Developer Manager at Robot Teddy, and Richie de Wit, Founder & Business Development Consultant at Bear Knuckle. Our focus for today's discussion is the ever-relevant topic of "Publishing vs Self-Publishing." In this episode, we'll dive into the nuances of p...
The Future of Indie Games: Brand/IP, Multiverse, Digital Storefronts, Steam Alternatives 13.10.2023 1:15:53
Welcome to another exciting episode of IndieGameBusiness! Our guest today is Casey Al-kaisy, CEO and consultant of Ashes & Diamonds and Founder of the Mighty Diamonds consultancy network. We're diving into "The Future of Indie Games: Brand/IP, Multiverse, Digital Storefronts, Steam Alternatives, and Startup Struggles Unveiled." In this episode, we'll explore the intricate wor...
Fundraising Hacks for your Indie Game Business 11.10.2023 50:27
Did you know that over 50% of indie games never make more than $4,000 because of a lack of funding and exhausting self-funds mostly in the development phase? Primarily, most indie studio starts from self-funding. But after some time to make ends meet while designing new games simultaneously? That’s some hassle indeed. Not to mention the obstacles one needs to face while raising funds for your drea...
Business Succession and Continuity for Solo Indie Developers 11.10.2023 1:03:52
Solo indie sev life has a lot of appeal: you have total control over your studio’s creative, technical, and business decisions and seeing your game through according to your vision. But solo dev life gets hard. You’re running a business by yourself in addition to the creative aspects, so what happens if you become severely ill? What kind of external support do you have set up for when times are go...
Working With a Publisher While Releasing Your First Indie Game 05.10.2023 1:02:32
Join Arnaud Planche, Founder and Director of Bontemps Games, as he takes you on a captivating journey of creating a wholesome game. In this video, Arnaud shares insights into what inspired him to start working on the project and provides firsthand experiences of pitching the game. He also delves into the process of working with a publisher for the first time and discusses the meaning of a wholesom...
5 oopsies you're making while marketing your game! 05.10.2023 1:05:10
As an indie dev, you wish you could only focus on making your dream game while others help you with the marketing part, huh? But what if there’s little budget and have to do it by yourself? No biggie, because you can do much to help your game reach your audience with very little! The problem is... there seems to be a consistent type of mistake all devs make, even marketing people themselves! So, t...
Company Growth & Investment Strategy 04.10.2023 1:01:02
The session will cover various topics such as the various methods of company growth and fund acquisition, types of investments in gaming, comprehending the requirements of both publishers and investors, as well as gamers. We'll also discuss negotiation strategies, approaching gamers and fostering connections, navigating challenging economic times, and more. #GameCompanyGrowth #FundAcquisition...
Baby On Board: The Sweet Baby Inc Story 02.10.2023 1:02:28
Sweet Baby Inc is a client-based narrative development company working to bring video game stories to life and collaborating with teams all over the world. Working as a diverse crew, they've worked on over 70 games taking a representation-led approach to narrative, and an adaptable, solutions-based approach to every project. While outsourced writing and story work aren't unheard of in the...
Unleashing the Power of AI to Personalize Games 30.09.2023 59:56
We’ll explore how AI can revolutionize the gaming industry by driving innovation in game design, enhancing player engagement, and fostering player fulfillment. By leveraging insights from cognitive science and AI, game developers can dynamically tailor game experiences to match each player's unique playstyle and preferences. By understanding the player's cognitive skills, personality trait...
The Decisions it Takes to Run a Successful Game Studio 30.09.2023 1:01:31
Join us for a fireside chat with Tatyana Dyshlova, CEO and co-founder of FuzzyBot Games. She will talk about her experience starting a studio, getting funding, growing a studio, and all the other things that are needed to for a successful studio. #FiresideChat #GameStudioStartup #FundingJourney #StudioGrowth #SuccessStories
Discussing how to maximize your IP with a video game lawyer 28.09.2023 1:05:32
Intellectual property law is a complex and fascinating field that is critical to any video game developer. Understanding the nuances of intellectual property will help game developers create an effective strategy that maximizes the potential in their IP. This presentation will provide a comprehensive overview of intellectual property law, equipping attendees with the knowledge and tools they need...
How the Video Game Industry has Evolved Since 2001 22.09.2023 1:09:16
Welcome to IndieGameBusiness! In this episode, we are excited to have Larry Kuperman, Director of Business Development at Nightdive Studios, as our special guest. Today, we'll be delving into the evolution of the video game industry since 2001 and discussing the current state of gaming. Larry will share insights into how the industry has transformed over the years, reflecting on key developmen...
How To Find A Publisher For Your Indie Game 15.09.2023 1:10:00
Welcome to a very insightful episode of IndieGameBusiness! Today, we have Marcin Krzeszowiec, a Board member and Technical Artist at Serious Sim, here to share his expertise on "How to Find a Publisher." During our conversation, Marcin will delve into the fascinating realm of publishers, addressing their attitude and approach to pitches. He will offer insights into the expectations and r...
Publishing Your Indie Game and Your Mental Health 08.09.2023 1:02:09
Welcome to another insightful episode of IndieGameBusiness! Today, we have a very special guest, Leo Zullo, Co-founder & Managing Director of Wired Productions, and Co-founder and Chair of Safe In Our World. In this episode, we will explore the world of indie game publishing, covering aspects like being developer-friendly, the current state of the market, and addressing the phenomenon of "...
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