Jay Powell

IndieGameBusiness®

Leisure EN ↓ 506 episodes

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

Author

Jay Powell

Category

Leisure

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

Keynote Address: Navigating Today's Business Development Landscape with Phil Adams and Jason Enos 29.09.2020

The old adage of “it’s not what you know, it’s who you know” is part and parcel to all aspects of business, but remains critical to success in the world of business development, especially in the entertainment industry. Cultivating and nurturing relationships is a key component, but is easier said than done when you are trying to connect the dots and you don’t have the dots in between. How do you...

Indie Game Publishing in Japan - With Bill Swartz 25.09.2020

Bill is the CEO of Mastiff Games and they've been publishing for nearly two decades. He's giving insight on the market, how it's different from the west, and how it's evolved over time. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the officia...

Discord and the Virtual Office with Benjamin Hoyt 24.09.2020

Want to know how Ben used Discord to create a humming virtual office? Thanks to the COVID pandemic, many teams have been forced to develop a virtual office. For the first time in the 20 years that he's been managing software development projects, this is the first time where Ben has tried to manage a team without any centralized office, even for the core team members. As a result, he's faced with...

How to get the most out of your Discord community with Paul Hesling 21.09.2020

So you created a Discord server, now what?  A crash course on how to manage your Discord server from it's creation to a healthy, self-sustaining community with the tools and features provided on the platform. We'll dive into basic server setup and presentation, how to lay the groundwork for a non-toxic environment, strategies to keep your audience engaged, and tips on how to promote your comm...

Growing a Successful Freelance Business - With Jason Schklar 18.09.2020

Today, we are talking with Jason Schklar from UX is Fine! about how he has become a successful freelancer in the gaming industry and things that you need to do to help you succeed. Jason's LinkedIn - https://www.linkedin.com/in/jschklar/ Jason's Twitter - https://twitter.com/jackalshorns UX is Fine! Twitter - https://twitter.com/uxisfine https://uxisfine.com/ To learn more about the show or our on...

What Video Game Publishers Want To See with Christopher Kassulke 17.09.2020

We'll sit down with Christopher and discuss what publishers like HandyGames and THQ Nordic are looking for in today's ecosystem.  With so many options out there from PC to PS4/PS%, Xbox Series X to Stadia, then through a bit of mobile in there.  It's a confusing and busy world.  You need to know what to present for your game.   To learn more about the show or our online busines...

Building Game Studios that Last with Ed Dille 15.09.2020

Listen to the hard-won lessons and insight of game industry pioneers whose game studios have weathered the test of time. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watc...

The Art of the Pitch Deck with Christopher Wulf 08.09.2020

You’ve spent months grinding on the prototype of your game, you’ve spoken to some publishers who are interested in funding further development and partnering with you to get this game out. All they need now is your pitch deck to share with their executives to get the final sign off.  Up until this point you’ve used a combination of presentation skills and screenshots/videos of your prototype...

Your Digital Resume and Game Industry Job Hunt with Marc Mencher 04.09.2020

The Rules of The Job Hunt Have Changed! Did you know the average person now has 17 jobs during the life of their career?  Obviously, Job Hunting is an essential skill that you MUST learn to hone like a fine blade!  Unfortunately finding a course or school that teaches these skills is likely to be a hunt in itself.  In today's job market the folks who get hired are not necessarily th...

A Deep Dive into a Publisher Assessment of a New Deal: What Happens After Your Elevator Pitch with Juney Dijkstra 02.09.2020

You've pitched successfully, your potential publisher is interested, and both sides feel they may have found a match. It's time to have an in-depth conversation about your team, project, and their future potential, in the attempt to achieve mutual understanding and alignment. What could a publisher ask, and care to know? In this talk, I'll focus on a series of topics I investigate when signing new...

Africa - The Last Digital Frontier with Sean Gotkin 27.08.2020

Welcome to a fireside chat with Jo Eyre (Epic Games), Sean Gotkin (Carry1st), and Glenn Kisela (NiBBLE Esports & Critical Hit) who will share their perspectives on the gaming scene in Africa. From working remotely for one of the largest games companies in the world to hearing insight from the startup which has become the largest mobile game publisher in Africa, as well as the growing Esports s...

The Game Writing AUA (As Us Anything!) with Toiya Kristen Finley 25.08.2020

Are you interested in writing for games but don’t know where to start? Are you already in the industry, but you’d like to pursue game writing? We all got into game writing in different ways, and we’re happy to share our knowledge with you! To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by...

Hiring and Retaining Diverse Leaders: The Next Generation of Games with Renee Gittins 24.08.2020

The efforts to recruit people from diverse backgrounds are in vain if they are made to feel unwelcome within our industry and its events. The recent events must be used as a turning point so that we can ensure that game development and game developers are able to thrive. This does not mean simply writing policies, but truly implementing, upholding, and living them. Change is needed from the top to...

Improve Your Public Speaking with Brenden Kumarasamy from MasterTalk 21.08.2020

On today's Indie Game Business, we are talking with Brenden Kumarasamy from MasterTalk https://www.youtube.com/channel/UCBYFP4mZLQovr7W6Si6sueA. We'll be discussing things like your biggest challenge with public speaking and how we can present better online! Want to learn why you struggle with public speaking? Now's your chance to get some amazing insight! To learn more about the show or our onlin...

The Business of Games - a Philosophical Approach with Larry Kuperman 20.08.2020

Thinking about game development as a business will not only help you be more successful, it will also provide a framework for solving everyday problems. By way of example, our speaker will show you how business skills such as networking and quantitative analysis can help developers solve problems such as how long can a game be in development and still be expected to generate a profit. The focus wi...

10 Rules For Business In Mobile Games (and bonus AMA) with Martine Spaans 19.08.2020

A crash course on mobile game business. 10 Simple rules to keep in mind when you’re designing your mobile game and the structure behind your mobile business. By no means a complete list, but a great place to start! You can download Martine's presentation from this podcast at https://www.dropbox.com/s/7kmpnkyrgh5z1mr/20200406_Workshop%20Commercial%20Game%20Design.pptx?dl=0 To learn more about the s...

The Big Win: Relationship-Driven Strategic Partnerships with Adam Creighton 18.08.2020

The business side of running a successful studio is all about relationships. Join Adam as he shares unique insights for building strategic partnerships that persist across companies and hardware generations, how he creates 'the big win' with Partners, and what he does when he's not winning. You can check out Adam's presentation on LinkedIn! https://www.linkedin.com/pulse/big-win-relationship-drive...

3 Ways To Understand Your Game's Audience with Chris Zukowski 17.08.2020

Who is your audience? Did you just say 'all gamers' or 'hard core gamers?' To make the most of your limited resources you need to know who your audience is. Like REALLY know them. I am going to show you how. You will learn the steps you need to take to have a better picture of your audience. You will learn how to figure out where they live, and what kind of games they are looking for so you can ma...

Extra Life & Indie Devs - Interview with Lou Adduci 14.08.2020

Lou's here talking about the upcoming Extra Life event.  How indie teams  can help and how Extra Life can help indie teams! #gamedev  #indiegamedev #gamedeveloper To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the o...

How Indie Developers Can Polish Their Branding with Rachel Presser 13.08.2020

Indie developers have several challenges today when it comes to marketing their work and finding a following. A frequently overlooked aspect of this is establishing your studio and positioning with branding. What actually goes into building a brand? Why would you need to do so? How is branding different from advertising and marketing campaigns, and what are the unique aspects that game developers...

Understanding LTV, the most important KPI in gaming with Lloyd Melnick 12.08.2020

During the session, we delve into the world of Customer Lifetime Value (LTV), a metric that shows how much each customer is worth to your business. By understanding this metric, you can predict how changes to your product will impact the value of each customer. You will also learn how to apply this simple yet powerful method of predictive analytics to optimize your marketing and user acquisition....

An Industry Veteran's Insight Into IP Licensing For Games with Germaine Gioia 11.08.2020

For the last 30 years, Germaine has been at the forefront of IP licensing into and out of video games.  We'll discuss the current marketing for licensing when a video game IP is ready for licensing out of games, and answer all your questions along the way.   To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie...

10 Reasons Why You Should Launch Your Mobile Game In Africa 29.07.2020

Sean Gotkin joins us from Carry1st, Africa's largest mobile publisher, and he's answering your questions and breaking down the facts about this virtually untapped market. #gamedevelopment #mobilegames Reach out to Sean at: www.linkedin.com/in/SeanGotkin  https://www.carry1st.com https://www.facebook.com/carry1st/ https://twitter.com/carry1st To learn more about the show or our online business...

Get money to make your game with Pontus Mahler from Global Top Round. 23.07.2020

We discuss everything from how to pitch your game to an incubator to what things that investors look for that helps them decide if they want to throw money at you! Check out Pontus on ALL the social medias: https://www.facebook.com/globaltopround/ https://www.linkedin.com/in/pontusmahler/ G.Round: https://twitter.com/gameroundco https://www.facebook.com/groundcommunity/ https://bit.ly/grounddiscor...

A look at game development in United Arab Emirates with Ahmad Al-Natsheh from Khosouf Studio - Part 2 10.07.2020

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates. You can check out Khosouf Studios in the links below. https://twitter.com/khosouf_studio  https://www.instagram.com/khosouf_studio/  https://www.facebook.com/Khosouf  https://www.khosouf.com/  https://www.youtube.com/wat...

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