Jay Powell

IndieGameBusiness®

Leisure EN ↓ 506 episodes

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

Author

Jay Powell

Category

Leisure

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

A look at game development in United Arab Emirates with Ahmad Al-Natsheh from Khosouf Studio - Part 1 10.07.2020

On today's Indie Game Business, our special guest is Ahmad Al-Natsheh from Khosouf Studio. We'll be talking about game development in the United Arab Emirates. You can check out Khosouf Studios in the links below. https://twitter.com/khosouf_studio  https://www.instagram.com/khosouf_studio/  https://www.facebook.com/Khosouf  https://www.khosouf.com/  https://www.youtube.com/wat...

How to make your studio stand out at digital conferences 08.07.2020

Today, Jay and Indie are talking about digital conferences in the gaming industry and how to bring your "A" game. You definitely want to stand out from the crowd and get noticed. They will also be fielding questions from the Discord and the live streams regarding all things gaming industry. #virtualconferences #videogames #indiegames #videogameindustry #indiegamebusiness To learn more about the sh...

Island Life: Indie Game Development In the Azores with Marco Bettencourt 03.07.2020

Today, we have Marco Bettencourt from the award-winning indie game studio Redcatpig from Azores, Portugal. Marco pitched their company over 160 times before getting a yes.  One of many things we covered was how to find and attend conferences outside our industry to help find that investment. https://twitter.com/redcatpig https://www.facebook.com/redcatpig/ https://www.instagram.com/redcatpig/...

Staying Safe - Conference Networking Without the Alcohol 01.07.2020

We've heard a lot of concern that people don't always feel safe at the big industry parties but they feel they have to attend them to network.   You don't.  We're going to show you how to have a great conference and never go to any of the late-night parties.  #gamedevelopment #indiegame  #videogames    To learn more about the show or our online business matchmaki...

What Small Streamers and Stream Teams can do for Your Indie Game - Bradley Kincaid - Gaming Gauntlets / Twitch Throwdown 30.06.2020

Have you tried reaching out to teams of streamers vs individuals? Bradley joined us (previously) to talk about what stream teams are and how they can get better visibility for your game for less money.  If it's a strategy you haven't considered you should definitely check it out. http://gaminggauntlets.com/ www.twitchthrowdown.com www.twitter.com/gaminggauntlets https://www.twitch.tv/team/twi...

Building a pre-release community for your indie game with Andrew Pappas 26.06.2020

Andrew from Rengen Marketing and the Indie Game Movement podcast joins us to talk about building your fan base prior to publishing.    You can check out Andrew's podcast at indiegamemovement.com Also find out more about Andrew and what he does at rengenmarketing.com  Follow his Twitters: twitter.com/_andrewpappas twitter.com/IGMPodcast    To learn more about the show or ou...

Indie game pitch practice and preparing for #PitchYaGame round 2 on the June 30th with Liam Twose 24.06.2020

Today we spoke with Liam about the fantastic repository of information he has for game developers at the Global Game Industry Guide as well as his ongoing #PitchYaGame showcase where developers can practice their game pitch and get real feedback from industry experts. Check out Liam at all the links below: https://trello.com/b/BRHxZpZ9/global-games-industry-guide-ggig20 https://twitter.com/liamtwo...

Being Deliberate and Self Aware as an Artist with Alex Beddows 22.06.2020

Our guest is Alex Beddows! He's the content manager at ArtStation and we'll be talking about being deliberate and self-aware as an artist and content creator. How you can promote your work as an artist and a bit about his podcast as well! Check out Alex on ArtStation and Twitter! https://www.artstation.com/alexbeddows#117412   https://twitter.com/BeddowsDesign     To learn more...

The Politics of Games with Larry Kuperman, Director of Business Development for Nightdive Studios. 10.06.2020

Today's guest will be Larry Kuperman, Director of Business Development for Nightdive Studios, an industry veteran, and a card-carrying member of the IGDA.  Usually, Larry speaks about the Business of Games, in fact, he has been a guest here before and will be again presenting on that topic in August, but today he'll be speaking about something different, on the Politics of Games.  Making...

Tips on building your Indie Game community with Corey Trese 05.06.2020

The Trese Brothers Discord community for their game exceeds 4,000 members, their latest Kickstarter was funded in hours and raised nearly a quarter of a million dollars.  Corey Trese answered your questions live on the show and shared his tips. #gamedevelopment #indie #marketing To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame...

Marc Mencher - How to find a job in today's video game industry 03.06.2020

Today we spoke with Marc Mencher from GameRecruiter on the challenge of job hunting in today's video game industry.  We cover sprucing up your Linkedin page, effective job hunting strategies, who to ACTUALLY submit your resume to at a company (spoiler alert: it's not HR), and much more! To learn more about the show or our online business matchmaking events for indie developers visit: http://i...

Ryan Sumo - Sales Analysis for the Indie Game School Simulator 26.05.2020

Ryan Sumo from Squeaky Wheel Studio joined us for a great conversation about indie development in the Philippines, their Early Access success with Academia, and how they approach indie development (and now publishing). To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: htt...

Rajat Ojha - VR Market and Staying Positive For Indie Teams 08.05.2020

We had a great conversation with Rajat covering everything from VR opportunities for indie teams, to taking the first steps in marketing your company, to how to deal with all the new online conferences. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupc...

Eivar Rocas - Launching a Game As An Indie on Apple Arcade 29.04.2020

Eivar has been developing games for 20 years in Colombia.   His first company was actually one of the first developers in all of South America.   We spoke with him about a wide range of topics from their experience on Apple Arcade, to the advantages and disadvantages of running an indie studio in Colombia, down to the marketing tactics they used on Decoherence. To learn more about t...

Three longtime industry vets are forming a platform to make the business of games easier. 22.04.2020

Ed Dille, Fedor van Herpen, and Jay Powell answer questions about Game Sentinel Online (https://gamesentinel.online/).  The online B2B solution for companies in every sector of games, founded by three industry vets with over 70 years of collective game business experience. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.busin...

Tronster Hartley - Indie game showcases: How to tell the ones that are worth your time and the warning signs of a mismanaged show 17.04.2020

Tronster is a founder and former chair for the Baltimore chapter of the International Game Developers Association (IGDA); currently serving as an advisor to the board.   Tronster also founded the MAGFest Indie Videogame Showcase (MIVS) which showcases over 60 independent video games each year to 23,000+ attendees across four days in D.C. In years past, he has taught game development at UMBC a...

Roundtable! How to market yourself by speaking at conferences 15.04.2020

Conference Speaking Roundtable - A discussion of how to market yourself and build your network speaking at conferences featuring Toiya Kristen Finley, Michelle Clough, Alexandra Lucas, Rachel Presser. We'll cover when to know you're ready, how to figure out what you should pitch, and how to pitch, among others! To learn more about the show or our online business matchmaking events for indie develo...

Justin Berenbaum - Are event cancellations really a bad thing for indies? 10.04.2020

Discussing the "What does a year without events mean for indies?" article - https://www.gamesindustry.biz/articles/2020-04-08-what-does-a-year-without-events-mean-for-indies #gamedevelopment #indiegame #marketing Many developers are lamenting the loss of GDC, PAX, Rezzed and other conferences this year.  Justin and Jay point out why this isn't necessarily a bad thing and they shine a light on...

Steam stats, game conferences, stand alone demos, and viewer questions 08.04.2020

Discussing what's new in the industry and answering your business, marketing, and licensing questions live! #gamedevelopment #indiegame #marketing  Indie and Jay discuss releasing demos of your game on separate Steam Pages, what the next year is going to bring for game conferences, the latest statistics from Steam, and answer live questions from viewers. To learn more about the show or our on...

Toiya Kristen Finley - Narrative Design and Freelancing In A Coronavirus World 03.04.2020

Toiya is with us discussing the value of narrative design in games and  how freelancers can excel in a world with coronavirus quarantines.  #gamedevelopment #indiegame #marketing This episode dives into the role of narrative designers in game development and how freelancers can set themselves up to succeed in the coronavirus world.  We talk about how to build a great portfolio for w...

Lloyd Melnick - Effective Strategies For Working From Home 01.04.2020

Lloyd has been working remotely for years, now he's been working from home for a year.   He's sharing what he's learned to help the rest of us adapt.  #gamedevelopment #indiegame #marketing   To learn more about the show or our online business matchmaking events  for indie developers visit: http://indiegame.business   Indie Game Business is produced by The Powell Group: &n...

Ben Hoyt - Game Development in a Coronavirus world! 27.03.2020

Longtime industry veteran Ben Hoyt joins us as we discuss the way the coronavirus is changing game development for better or worse.   Along the way we talk about the good and bad of distributed development pipelines, sports games when there are no live sports, should indies release games right now, and more! To learn more about the show or our online business matchmaking events for indie deve...

Stephen Kick - Coronavirus special! Managing remote teams, reviving old IP, and indie festivals 20.03.2020

Stephen Kick joins us to talk about how they have managed a 30+ person studio remotely for years, what it's like to hunt down and re-release old IP, and some tips for indie developers now that we are going to miss out on several major conferences. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is prod...

Raj Rajkotia - Acquiring Users For Your Indie Game 13.03.2020

Raj Rajkotia joined us to discuss how indie devs can acquire users for their games as well as the market and opportunities in India for developers. ____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: http...

Jelle de Jong - How human competitiveness factors into retention and engagement 09.03.2020

Jelle de Jong joins us on the show to discuss how human competitiveness factors into retention and engagement.  Along the way we talk about starting Game Transactionz, why they did it, and why their hyper-casual games are retaining players 30% more than average on day 28. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame....

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