Jay Powell
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Author
Jay Powell
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
Elina Arponen: Opportunities In Chat Based Games 25.01.2021 1:05:10
Elina is the CEO of Quicksave, a Finnish developer on the forefront of chat games. They are defining the game space on messaging apps and she's here to share a bit of what she knows. _________________ To learn more about the show or our online business matchmaking events for indie developers visit: https://indiegame.business Indie Game Business is produced by The Powell Group: https://www.powellgr...
Interview with Nika Nour, Executive Director of the IGDA Foundation 12.01.2021 1:05:43
Nika has spoken in the past at our conference but this was the first time we've had her on the podcast. The pandemic has thoroughly disrupted the work the IGDA Foundation does to help studios and individuals around the world. We spoke on how they have adapted to the change and the new work that's being done for 2021. _________________ To learn more about the show or our online business matchmaking...
6 Lessons from 6 Years of Player-First Community Management 23.12.2020 1:00:34
Chad started building communities for games because he wanted his team to become the best alliance in Game of War. While on the journey, he discovered and solved a lot of problems within the community of that game, and turned authentic community building into a business. This session will cover the six major lessons he's learned and how you can approach each one. To learn more about the show or ou...
How to Start Your Video Game Studio - Views from a Lawyer's Perspective 22.12.2020 55:22
As an attorney in the game industry for over 25 years and having represented a large number of game studios from their start, I will do an overview of issues that developers wishing to start their own studio should consider: - Should they incorporate? - How should they structure ownership? - How should they handle employees and subcontractors? - How...
Live AMA With Kickstarter Director of Games Outreach - Anya Combs 21.12.2020 59:48
Anya is back to answer all your Kickstarter questions live during the conference, tune in to learn how to prepare a campaign, best practices, and pitfalls to avoid. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream:...
Establishing a Brand For Your Indie Game Studio With Trevor Dudeck 20.12.2020 1:16:53
Trevor Dudeck, Co-Founder of Lemonade, joins us to discuss why it is important for developers to establish a brand early and how they can grow it. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusin...
The New Video Game Landscape, 2020 17.12.2020 58:17
Takeaway: Audience members will walk away with +6 on all industry intelligence rolls. We knew beforehand that 2020 would be a transitional year for the $120bn video games business. Major platform manufacturers like Sony and Microsoft are gearing up to release their new consoles, and a string of new competitors, including Amazon, Google, and Facebook have been aggressively investing in cloud gaming...
How to Improve Your Game's Retention & Monetization Through Data-Driven Experimentation 16.12.2020 56:46
Retention and monetization is the core to free-to-play games. They define your customer life time value and how profitable your game is going to be. During this session, we will learn about why customer life-time value (LTV) is important and how it is the key to making highly profitable games. We will then learn how to use an A/B test plan to incrementally improve LTV. We will do this by 1....
Unpacking Game Jams and Events in Africa and Beyond in 2020 15.12.2020 56:49
Gain further insights from a two week gamathon which occurred in Africa in 2020, what the future holds as well as how online events are connecting the industry. thatIn 2020, with COVID-19 occurring, many events had moved digital. During this time, Africacomicade was started where a two-week gamathon occurred. Join your host Sean and one of the founders of Africacomicade to hear more about the even...
A Conversation With a New Distribution Platform for Video Games - VoxPop Games 15.12.2020 1:10:36
Everything VoxPop can be found below: https://linktr.ee/voxpopgames https://discord.gg/GQ4hwrr https://twitter.com/VoxPopGames https://www.twitch.tv/voxpopgames https://www.linkedin.com/company/voxpopgames/ To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting....
How 2020 lead to innovation and a chance to reset in-game advertising w/ Jonathon Troughton 15.12.2020 1:10:14
Frameplay's CEO is here discussing what's changed in in-game advertising and best practices for 2021. frameplay.gg To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: t...
How A One Person Studio Runs a Successful MMO with Alex Winchell 30.11.2020 1:12:56
Alex has been running Politics & War Online for six years and he's had over 200,000 players in that time. An interesting talk on his experience over the years, how he did it, and what's next for him. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com...
From Tabletop To Desktop w/ Tom Young of Nomad Games 21.11.2020 1:07:44
The UK's Nomad Games has a history of bringing great board games like Talisman, Smash Up, and Fury of Dracula to the digital space. We sat down with Tom Young to discuss how it's all done and answer questions from our community as well. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The...
Grow your game profitably - Optimal Paid User Acquisition with Bao Dong from Google 26.10.2020 58:26
Paid User Acquisition is one of the key ways to scale your game to new heights. This session will focus on the best practices to make your paid user acquisition as effective and profitable as possible. We will also introduce the latest product updates and all of the tools available to you, including Google Ads App Campaigns and Google Analytics for Firebase. To learn more about the show or our onl...
Showcasing Your Indie Game at a Expo: Physical or Virtual with Grover Wimberly 22.10.2020 53:54
This seminar is for indie game developers newly starting out on how they can best demonstrate their games at a convention or online exhibition and how to get a good first impression from a constantly coming-and-going audience. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Gr...
The Evolution of Game PR and Marketing with Michael Brown 21.10.2020 51:32
A look at the current situation of conducting PR + marketing for video games. From magazine reviews to user reviews on the web, to influencers, to..... Michael will discuss what's new in the world of PR and marketing and we'll answer all the burning questions you have. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie...
A Legal Perspective on the Business of Games with Paul Lanois 20.10.2020 55:38
This session will present some of the recent legal developments which have a direct impact on the gaming industry. Topics to be discussed include privacy law (such as GDPR and CCPA), loot boxes, new EU rules in relation to marketplaces, etc. Whether you are an indie game developer, an 'AAA' game developer or a game publisher, join us as we discuss important steps to keep your game(s) and company c...
Shiz Suzuki on AT&T's Unlocked Games Competition for Women Game Developers 17.10.2020 1:03:53
AT&T's Head of Sponsorships joins us to discuss the AT&T Unlocked Challenge and why they're stepping up with a $50,000 prize for women game developers. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live strea...
Building Better Worlds through Game Culturalization with Kate Edwards 14.10.2020 49:14
With over 30 years of experience in digital media as a geographer and culturalization strategist, and 27+ years in games, Kate Edwards has been involved in the creation of many games, including major titles such as Halo, Fable, Age of Empires, Mass Effect, Call of Duty, and many, many others. She has seen it all when it comes to geopolitical and cultural issues that are often overlooked in content...
The State of Indie Game Publishing w/ Modern Wolf CEO Fernando Rizo 09.10.2020 1:27:15
Fernando's discussing their publishing strategy, what its like right now in the market, and answering YOUR questions! #videogames #indiegames #gamedevelopment To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream...
Clearing out the attic - The tools and approaches of self organization while working from home with Tobias Kopka 07.10.2020 58:21
While working from home many of us have used the time to go through our attics and basements, but how is it with our digital workflows? Let´s share our most beloved tools and processes and the mindsets behind them for tweaks on our personal setups. Which productivity boosts did you find for using the time best when working from home? From decluttering to personal CRMs and lessons learned on online...
Everything You Wanted to Know About Kickstarter with Anya Combs, Director of Games AT KICKSTARTER! 06.10.2020 56:01
Running a Kickstarter campaign can be scary. How much should you ask for? What happens if you fail? Come listen to the Director of Games at Kickstarter give answers to these questions and more as you ask anything you'd like! To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powel...
Growth Strategies That Help Your Studio Last with Barak David 02.10.2020 1:01:20
On today's show, we are talking with Barak David, the COO of Murka about doing what it takes to make your studio last. So many studios close after just a short time but some studios just keep ticking and ticking. Learn about some different growth strategies and how to stay with the current trends and how to evolve with the times. Connect with Barak on LinkedIn: https://www.linkedin.com/in/barakdav...
Epic Mega Grants: Insights and Best Practices for your Application with Alan Noon 01.10.2020 1:01:22
Epic Mega Grants is the $100 million fund available to creators of all stripes. In this session, attendees will learn about the program itself, and even more importantly, what makes for a great application. Epic Games has committed $100 million to support game developers, enterprise professionals, media and entertainment creators, students, educators, and tool developers doing amazing things with...
What It Will Take to Grow The Video Game Advertising Market. Hint: It's Not Just eSports with Jonathon Troughton 30.09.2020 55:54
eSports gets the headlines. But the big advertising dollars for video game developers don't and won't only come from eSports. We see the headlines almost daily about eSports, especially as all major sports leagues had delayed starts in July and August 2020, with teams only playing partial seasons. Advertisers can easily understand eSports sponsorships because they mimic sports sponsors...
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