Jay Powell

IndieGameBusiness®

Leisure EN ↓ 506 episodes

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

Author

Jay Powell

Category

Leisure

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

What is the Indie World Order Con #iwocon​ and Where is it Headed 02.04.2021

We are talking with the CMO and CEO of Indie World Order Con today! Want to know what it is, what it's all about, and where it's headed? You are in the right place! We will be getting into the nitty-gritty and find out how it can help you as a game developer and more. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Bu...

Bobbi Bidochka - How Can You Navigate The Business And Work Environment In A Post #MeToo​ Era 01.04.2021

I'll provide a framework for people to navigate environments in a post #metoo ​ era, without throwing away opportunities for love and relationships. This session will help male-dominated sectors like the gaming industry, to better understand the implications of sexual harassment, how to navigate business and professional environments, and help those who may be struggling with an identity crisis as...

Chase Bethea - A Structured Process for Planning Game Audio in Production 01.04.2021

Game Developers will grasp the value of planning a budget in pre-production for game audio. In addition to selecting team members to perform such services early during the design process to prevent extra production delays and well-crafted game experiences. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is pr...

Panel Discussion - There Is Life After Funding Denial 30.03.2021

Money makes game development a lot easier. But what happens if you pitch  and do everything right and still don't get the funding? Here's a group of game developers who have found creative solutions for when the typical funding routes don't work out. And the games still got made!  For those who don't appeal to publishers or funds, hopefully, they feel less like a failure and are filled w...

IWOCon - Strategies For Finding and Vetting Good Partners For Your Company 30.03.2021

A live presentation and Q&A on how to discover and research your partners before you sign long-term contracts. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: t...

Stephanie Bouchard (Stockholm Syndrom AI) - Game AI 4N00bz 29.03.2021

Are you a Game Designer taking on your first Game AI system and you don’t really know where to start? Are you a programmer writing very elegant code for a boss fight leaving the player a bit indifferent? Are you a producer attempting to make some critical cuts in a series of assets while trying to maintain a maximum of bang for your bucks? This talk might be FOR YOU! Join me as we explore the basi...

Kimberly Rodatos - Unit Sales Estimations and Understanding If Your Budget Is Actually Viable 26.03.2021

Are you ready to pitch your game to a publisher but you just don’t know how much budget is acceptable to ask for? Or do you simply want to learn how to get a quick fact check on your current scope? If you are interested in making your game viable for the market, this talk will give you an overview of where and what to look for and how estimating unit sales early on can help you understand if your...

Panel Discussion - The Business of Building a Business in Gaming 25.03.2021

This informal, highly interactive panel will bring together members of the gameHERs team to discuss such things as how they started the company, how they grew their community, the roles in the company, how we partner with brands, how our first annual gameHERs awards went viral, why the founders try to be the 4 least important people in the room, how we went about raising money when less than 3% of...

Ericka Evans (Phantom Compass) - Building Your Indie Life Raft. 24.03.2021

How indie studios can work together to stay afloat. This talk will cover some time-tested tactics and some half-baked idealistic theories (that may hold water) for how micro to medium sized indie game studios can work together to decrease risk and strengthen your business, so we can all stay afloat in this turbulent sea of an industry that we love so much. To learn more about the show or our onlin...

Diego Ricchiuti (Caracal Games) Monetization: Skills as Motivation 23.03.2021

The audience will learn the different type of motivation and their effect on the player/s, and how to correctly apply them to increase  player satisfaction and the game monetization To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the offici...

Nathan Wulf (Lone Wulf Studio) - My First Indie Paycheck 22.03.2021

A look at sales numbers, what can be expected trying to sell your first game, and ideas for improving your odds.  This is a bit of a case study showing the difficulties of selling a small indie game.  I explore creating a small side project to gain experience launching a game and face the harsh reality of how difficult it is to market and sell a game.  I cover the numbers of sales,...

Victoria Tran (Innersloth) Fireside Chat - - - No Imposter Here! Community Building with Among Us. 20.03.2021

Victoria Tran is the community manager for Among Us and she's going to drop some wisdom and answer any of your questions. https://twitter.com/TheVTran https://sites.google.com/view/thevtran/ To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the of...

Breaking the gamer stereotype while running a gaming business with Bradford Carlton the Gamerprenuer 19.03.2021

Today we will be discussing: How Bradford built a following of over 100k in less than a year, starting with 0 The stereotype of the typical gamer and how gamer businesses keep trying to prove  made by gamers for gamers The stereotype of the lazy, unmotivated basement-dweller How most gaming related businesses totally ignore their marketing plan https://www.thegamerpreneur.com/business To lear...

Panel Discussion - How to Make it as a Freelancer in the Games Industry 18.03.2021

Making it as a freelancer has never been easy, and especially now in the digital age many have had a hard time adapting to freelancing and networking in virtual space. Join us as we talk with freelancers from all different aspects of game dev share their experience as freelancers and how they've adapted their careers in a post-COVID world. To learn more about the show or our online business matchm...

Guy Blomberg - It's Not Just A Gig, It's #THEGIG 16.03.2021

Join us today w/ Guy Blomberg (@Yugstar) the creator of @GIGathering sharing a new virtual event experience within the gaming industry. #TheGIG connects various people while in a much safer and inclusive virtual space. #gamedev #videogames To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Pow...

The Trese Brothers - Kickstarter Best Practices for Indies (or Kicking Bad Crowdfunding Habits) 16.03.2021

Retrospective of our campaigns + Kickstarter funding analysis + Current Meta for Funding Big Audience should leave planning to run a Kickstarter, even if they were not planning on doing so before. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch...

Working with Streamers with Stu Grubbs and Pete from rainmaker.gg 16.03.2021

Learn when & why you should consider working with streamers as part of your #indiegame marketing strategy. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: twitc...

Anya Combs (Kickstarter) What Do You Want To Know About Kickstarter? 15.03.2021

Ask anything you want about Kickstarter with their Director of Games, Anya Combs! To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: twitch.tv/INDIE Join the Indie Gam...

Elad Ayzen (Ready Steady Studios) GameDev and Post Trauma 12.03.2021

This lecture focuses on how past combat experiences evolved into making a  game. We also go into detail about how this affects the creative process. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiega...

Elena Egorova ( EG7) M&A and Investments Landscape in 2021 11.03.2021

An overview of past, current, and future M&A deals, trends, and insights from the Corporate Development Director of EG7. EG7 is a global gaming cooperative comprised of established companies from around the world that specialize in video game entertainment such as Daybreak Games, Piranha Games, Antimatter Games, Toadman Studios, Petrol, Sold Out, and Big Blue Bubble. Our mission is to provide...

Maximilian Seeburg (1Up Capital) Finding the right method of funding for your game 10.03.2021

To give the audience a transparent overview and comparison of 4 different methods of funding (VC, bank, credit cards, and UA funds) while highlighting each advantage but also their opportunity costs. Depending on the allotted time I would like to kick this session off with the question of publisher or self-publishing (funding?) as only for the latter these four options really make sense.  The...

Alfredo Bárcena - How Bitcoin's Assets Tokenization and Microrewards Will Shape The Gaming Industry 09.03.2021

The session aims to give a brief introduction on how new technologies and features such as asset tokenization and micro-rewards in Bitcoin blockchain-based games using sidechain like Liquid or Lighting Network have brought a completely new form of relations between Studios, Publishers, and their audiences. These technologies are already being used in other fields and its arrival to the gaming indu...

Maximize video game sales in China region w/o ISBN with Logan Liu 08.03.2021

You don't need ISBN or local publisher for driving sales and marketing in China! Listen to this talk from Logan Liu, the CEO of Arcus Key as he talks about marketing your game in China. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the officia...

Joe Quadara - Why You Need To Fail As A Game Developer. 19.02.2021

Failing is a necessary and essential part of learning. We're discussing how to prepare for it and learn from it. #videogames ​ #gamedevelopment ​ #indiegamebusiness To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch...

Chel Wong - How To Network As A Freelancer 29.01.2021

Chel is an award winning composer for games such as Kine and Watch This Space. She joins us today to talk about making it as a freelancer and offering her tips for networking. (and why Fiverr is the "scourge of the Earth") _________________ To learn more about the show or our online business matchmaking events for indie developers visit: https://indiegame.business Indie Game Business is produced b...

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