Jay Powell

IndieGameBusiness®

Leisure EN ↓ 506 episodes

Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.

Author

Jay Powell

Category

Leisure

Podcast website

podcasters.spotify.com

Latest episode

Jul 10, 2026

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Episodes

How To Be FULLY Prepared For Your Next Publisher Meeting - Part 2 19.11.2021

Are you thinking about meeting with a publisher or have you met with one already? Jay has some tips and tricks for you and a list of things YOU SHOULD KNOW. Get your questions about publishers ANSWERED TODAY! To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsultin...

How To Be FULLY Prepared For Your Next Publisher Meeting - Part 1 19.11.2021

Are you thinking about meeting with a publisher or have you met with one already? Jay has some tips and tricks for you and a list of things YOU SHOULD KNOW. Get your questions about publishers ANSWERED TODAY! To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsultin...

How to Organize Your Kickstarter Campaign Especially With a Large Group With Francesca Carletto-Leon 16.11.2021

Let's discuss Kickstarter campaigns with Francesca! -The Cartomancy Anthology project, a collection of 22 games created by development teams all over the world. -Current Kickstarter campaign and the logistics of making this huge project possible. -Games anthologies and large-scale collections of games. Finding more community-centered ways to support independent game making and make experimental wo...

Warning Signs That You Are Signing Up With A Shady Publisher 29.10.2021

Jay and Indie talk about shady publishers and what red flags you should look for! To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Watch Indie's live stream: twitch.tv/INDIE Join the Indie Gam...

The Road to the System Shock TV Mini-Series with Larry Kuperman from Nightdive Studios 22.10.2021

From video games to TV, the list of games to TV shows is growing exponentially! We have Larry Kuperman, Director of Nightdrive studios with us today and we are discussing the System Shock TV Mini-Series. https://twitter.com/larrykuperman  https://www.nightdivestudios.com/ https://twitter.com/NightDiveStudio To learn more about the show or our online business matchmaking events for indie devel...

Why We Are Trying a 4 Day Work Week with John Cooney from Armor Games 08.10.2021

Today we are hanging out with John Cooney twitter.com/jmtb02 from Armor Games discussing why they went to a 4 day work week. We are going to dig deep into this and discussing a variety of things. - Why a small indie publishing team would choose to move to a four-day workweek. We researched several different models, we conducted extensive research (which was challenging given how little there was e...

The Steps Needed to Become a Full Time Indie Dev 14.09.2021

We are talking with Tim Beaudet twitter.com/timbeaudet from Fyre Bytes www.fyregames.com about his journey to becoming a full-time indie developer. Topics of discussion today are: 1. The Indie Dream. 2. What are the Risks? 3. How He Prepared? 4. Why Time is a Cost 5. How Live Streaming Helped Him Please share the stream with your friends! To learn more about the show or our online business matchma...

Game Development and Running a Game Studio with Damon Slye from Mad Otter Games 20.08.2021

Today we are talking with Damon Slye from Mad Otter Studios. They have the long running MMO, Villagers and Heroes which has been around for quite some time! Want to know a bit more about Damon? Here's what he had to say. "I've been running Mad Otter Games since 2007, and before that I cofounded Dynamix in 1983. Currently, we publish a cross-platform MMO, Villagers & Heroes. In the past, I was...

What Publishers Want To See At A Conference Meeting 02.08.2021

We welcome leaders from Mastiff, Fundamentally Games, Those Awesome Guys, and Neon Doctrine. They're going to be telling you what they want to see when you meet with them at a conference! #gamedevelopment #gameindustry #indiedev To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group:...

How Indie Game Developers Can Secure Funding For Their Projects. 09.07.2021

We sit down with the Director of Business Development from GlobalTopRound, Pontus Mahler to discuss getting funding for your indie game. We will cover topics such as: 1. How developers can make their funding presentations more appealing to investors 2. How developers can execute successfully to secure funding 3. How developers can use their funds to complete their projects 4. How to proceed next w...

Curved Space's marketing journey from self published to signing with Maximum Games 02.07.2021

Today we are talking with Andrew Czarnietzki from Only By Midnight twitter.com/onlybymidnight about their journey into publishing.  We will be discussing: - Their original marketing plan (including capital raised for paid marketing) - Marketing failure - Pivot to a publishing model - Finding the right publisher (including turning down a deal) and signing with Maximum Games To learn more about...

Retail Loyalty Programs and their Benefits - A Blue Print for the Gaming Industry with Jim Mulford 25.06.2021

Today we are talking with Jim Mulford from acQyr eXchange about loyalty programs. We will be discussing why retail loyalty programs drive top and bottom-line growth, KPIs - proof points, best practices today, and will they work for the mobile and video gaming industry? To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game B...

How to Get Your Game Funded - Panel Discussions with Leaders in the Gaming Industry 16.06.2021

Our expert panel entitled "How To Get Your Game Funded" is LIVE!. The panel is open to all members of the Discord and will be heard on the "How To Get Your Game Funded" channel. The panel is hosted by Elena Lobova, Founder of Achievers Hub and will include: - Archie Stonehill, Investor at Makers Fund - https://makersfund.com/ - Thibaud Morin, Co-Founder and Managing Partner at Level-Up - http://ww...

A New Age for Casual Games with Ariella Lehrer from Legacy Games Publishing 14.06.2021

Legacy Games has been around for 23 years, making and selling games and working with 50+ developers; their strength has been at retail, selling casual games but that business is declining steadily. They are turning their talent for spotting great products, marketing and selling them towards indie games, and are launching a new program/website devoted to that. https://legacygamespublishing.com/ To...

Game Trailer Editing with Creative Director, Derek Lieu 21.05.2021

On today's Indie Game Business, we are talking with Derek Lieu, the Creative Director from Derek Lieu Creative LLC about video game trailers. We are discussing the importance of your game trailers, when to start thinking about making a game trailer, how long it should be, and more. Check out Derek on these links.  http://instagram.com/derek_lieu http://twitter.com/derek_lieu https://www.linke...

Market Research Tips For PC Games with Karl Kontus 21.05.2021

Karl Kontus joins us from Video Game Insights to show you how to do market research for your game and he'll be answering your questions as well. To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusines...

Code Coven: Summer Program with Facebook Gaming 30.04.2021

Today we are talking with Karla Reyes @kreyes121 and Kinsey Erickson @WaitWhatNoStop from Code Coven about Code Coven's summer program with Facebook Gaming! https://codecoven.co/ To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live...

IGDA Foundation Diverse Game Developer Fund - What You Need To Know 13.04.2021

To help marginalized developers explore new monetization options outside of the Western norm, the IGDA Foundation established the $300,000 Diverse Game Developers Fund in February. In this discussion, we speak with IGDA Foundation Executive Director Nika Nour and Lead Project Manager Sarah Spiers to learn more about how their organization is supporting developers from emerging markets explore more...

Alexis Biro (Terra Localizations) Localization QA: Yay of Nay? Localization QA: Yay of Nay? 13.04.2021

We will discuss the evolution of video game 'translation' with historical errors and examples and how localization is the process we know and use today. We will elaborate on current processes, best practices, common mistakes and why Linguistic Quality Assurance is so important, and how context is key for your localization team. The presentation will show what to detect and how to analyze if the lo...

Chris Faylor (vgReleaseList) Marketing and Video Games: WTF 09.04.2021

Let's talk about marketing video games! What is marketing? How do you know if it's effective? And, perhaps most importantly: where do you go from here?  Attendees will come away with a basic understanding of video game marketing, an opportunity to submit questions to be addressing during the panel, a shareable deck, and links to resources for further. To learn more about the show or our onlin...

Break Into Creative Ways of Production with your Team! Guest: Leslee Sullivant 09.04.2021

Today we are talking with Leslee Sullivant (www.twitter.com/leslee_annsh) about production skills and methodologies. Learn how to take your vision and scope to the next level by estimating and anticipating work.  Learn about the tools that you need and how to go about it in the most efficient and effective ways. To learn more about the show or our online business matchmaking events for indie...

Culture: The Key To Outsourcing Success 08.04.2021

You don’t want a toxic outsourcing relationship. There are great benefits of hiring remote teams for development/ artwork work. However, many times you see companies failing to get their million-dollar ideas executed by WFH teams properly. In most cases, if an outsourcing studio is capable enough yet fails the project, it’s usually due to one problem: A organizational cultural mismatch between the...

Chris Zukowski - How to spy on your competition to build your marketing plan 07.04.2021

Are you worried about your game’s prospects? Wondering how other games sell so well? Running out of ideas for spreading the word on your game?  In this very actionable talk, Chris Zukowski will demonstrate the tools and techniques he uses to research games and build an effective marketing plan. To learn more about the show or our online business matchmaking events for indie developers visit:...

Julia Kenny (SEGA) - How to Pitch Your Game to Publishers 06.04.2021

Content Acquisition specialist Julia Kenny will detail the key features and considerations relating to the initial pitch discussion with publishers. From someone who has worked both on the publisher and developer side, how to pitch will discuss best practices for presenting a game. This will feature both practical tips on what to include in the pitch deck presentation, and high-level goals develop...

Christian Fonnesbech (Leverage Partnership) - Passion is Good but Passion+IP is better 05.04.2021

For successful developers, IP is more than half the company's total value! But how do you build this value? Christian Fonnesbech will share the creative and business-related foundations of building long-term brands and IPs. Takeaways: - Why are IPs so valuable?  - How does IP help you build a sustainable company? - What's the difference between an IP and a Brand? - What are the foundations yo...

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