Jay Powell
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support. IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Author
Jay Powell
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
PR and Indie Games: A Fireside Chat With Stephanie Tinsley Fitzwilliam 20.01.2022 1:04:39
We sit down to chat With Stephanie about the current state of PR and Indie Games. Through her years of award-winning work with games such as Fall Guys, Saints Row, The Forgotten City, Doki Doki Literature Club Plus, and many more. Learn what she has seen that was successful and what is a waste. Most importantly this will be a live session to answer any questions you have when it comes to promoting...
Revenue Share Agreements in the Game Industry 20.01.2022 56:45
The purpose of this presentation is to highlight important topics that developers, investors, and publishers should pay attention to when building a Revenue Share Agreement (Intellectual Property, Marketing, and Distribution obligations, Structure of Payments, Preference Rights, etc.). Although the content of the presentation is mostly legal, the approach and language are directed to a non-legal a...
Self Publishing Your Game On Consoles 19.01.2022 57:05
Self Publishing on consoles can be a daunting task but a great option. Let's chat about paths to self-publishing and what to prepare for when you're ready to ship your game. The purpose of this session is to share our knowledge in various marketing areas and educate those who may not be as familiar with certain marketing areas. Khalil Abdullah Co-Founder Ahmed Abdullah Co-Founder Decoy Games Khali...
Story, Characters & Worlds - A Compact Masterclass 19.01.2022 1:03:16
How do you develop a fictional world that feels authentic? How do you create characters that players actually relate to? How is a story built and structured, from the ground, up? Narratives are composed of many different aspects. But where to start? And how to develop these things in a lasting way? Christian Fonnesbech shares the tools and methods that Writers, Narrative Directors, and IP builders...
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 2.2 18.01.2022 26:19
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness W...
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 2.1 18.01.2022 25:23
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness W...
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 1.2 18.01.2022 23:59
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness W...
NFTs and Crypto: The Good, The Bad and The Ugly For Indie Games Part 1.1 18.01.2022 26:59
A discussion with Lantana Games CEO Danny Silver on what NFTs and Crypto truly mean for indie developers. #gamedevelopment #gamedev #indiedev To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness W...
Increasing Your Steam Wishlist Through Online Events 18.01.2022 1:17:06
Covid transformed physical game events into online exhibitions that made them really accessible to people that couldn't normally travel or afford to attend. This had a huge effect on the way indie teams can grow their audience. In this session, we will cover our experience with our game on Steam and how we used online events to grow our wishlist in all-new ways. Artur Karpiński Indie Developer Roc...
The Importance Of Contracts and Their Content (An Indie Dev Perspective) 18.01.2022 1:01:10
Indie developers tend to underestimate the importance of contracts for each and every element of game development early on and tend to steer away from the difficult subject matter a contract covers. In this talk, we will discuss ways to approach contracts and their content to make them less intimidating and how to help the recipients understand the contract and feel that everyone's best interests...
Why You Should Be Paying Attention To The African Indie Development Scene 17.01.2022 1:02:24
Audiences from around the globe should understand how the game development industry in Africa has developed will get more insight about it. We will discuss the current state and the possible future. Also, those who are interested in targeting the African market will have a sense of direction on how to go about it. David Olamide Co-Founder Dimension11 Studio I am an indie game developer from Nigeri...
How To Promote Your Indie Video Game Using PR, Marketing, Events and Influencers 13.01.2022 1:08:48
The purpose of this session is to share our knowledge in various marketing areas and educate those who may not be as familiar with certain marketing areas. Featuring feedback from the publisher, media agency, and media executives, we'll answer any and all questions about how to optimize the marketing across a variety of channels. To learn more about the show or our online business matchmaking even...
How To Market A Game: The AMA! 12.01.2022 1:00:49
Game marketing expert and perennial sell-out IndieGameBusiness guest Chris Zukowski leads the charge in this session. He's taking a break from his usual full-speed sessions and is answering YOUR questions live this time around. This is your chance to ask anything you want to know about indie game marketing, Steam pages, stats, and analytics, etc! Chris Zukowski Founder How To Market A Game Chris Z...
How to Grow Your Wishlists AND Community Using Ads 11.01.2022 58:01
Like them or not social media ads are a key way you can grow your wishlists and community. This session will cover the basics of ads and targeting and then open the floor to your questions. Chris Faylor Founder vgReleaseList With over 20 years in the video game industry, Chris Faylor has built and led marketing teams at such companies as Gearbox Software, Armature Studio, and Squanch Games, contri...
Do's and Don'ts When Seeking Funding 07.01.2022 1:00:17
Building on years of grant writing experience and successful funding for Only By Midnight, I will share my perspective on how to craft funding applications both public and private. Some highlights: - Consider the human behind the application who is doing the reading. How to best engage their attention. How to not lose their attention. - Consider the objectives of a public program, such as the CMF....
Data-Based Decision Making Throughout Your Game's Lifecycle 06.01.2022 59:23
As a game developer, it’s imperative to do research and make data-driven decisions to support a game throughout its lifecycle. This comprehensive talk will provide insight relevant to the entire lifecycle of a game, and the content will be relatable to all developers, no matter where they are in their development journey. In the prototype/concept phase, I will cover how to conduct a co...
Blockchain For Gaming: Are We Too Early? 05.01.2022 47:03
Are we trying to solve a problem that doesn't exist yet in gaming? This session will elaborate on where the blockchain fits in with current modern gaming and talk about both the positive and negative impact it can potentially have on the future of gaming as we know it. Thomas Shiva CEO, Founder Digital Realm Entertainment & Enter Africa Org Rw Natively Rwandese 29, Futurist Visionary Entrepren...
A Post-Mortem to Pivoting and Launching an Indie Xbox Game During the Pandemic 04.01.2022 59:08
In this session, I'll go over the entire roller-coaster of our development journey of launching our Xbox game during a pandemic including: - dealing with mental stress and personal battles during a Pandemic - pivoting our game design to work during lockdown - integrating platform-specific features for Xbox - working with ID@Xbox on approval and launch - getting our community involved through live...
Shaking Up Publishing For Living Games 03.01.2022 1:00:54
This talk will explore game publishing, from Fundamentally Games' perspective of their journey to shake up what it means to be a publisher. What do developers actually need and want from a publisher, how has the industry's transition to games as a service affected this, and how can publishers add value in today's market? Ella Romanos Fundamentally Games Since 2008 Ella has been helping build and m...
Same Oars, Bigger Ship: Navigating AA(A) Live Ops with Indie XP 20.12.2021 59:00
How can you successfully drive live operations for a massive project with experience limited to small indie studios and startups? In this talk, join PUBG Madison Producer Sarah Spiers to learn how to leverage diverse backgrounds and development fundamentals to effectively navigate maintaining and improving a live project. Sarah Spiers Producer PUBG Corporation Sarah Spiers is an award-winning game...
Pitch Deck Review Session: LIVE! 17.12.2021 1:04:28
Each and every week, Kimberly reviews pitch decks from teams on the IndieGameBusiness Discord. In this session, she'll be giving the feedback live for you to see. The decks have been submitted in advance to make sure the event flows smoothly but we encourage you to tune in and listen. Hopefully, you'll attend one of these workshops on the Discord with your own pitch deck in the future! Kimberly Ro...
Kickstarter AMA: with Anya Combs! 16.12.2021 54:01
Kickstarter's Director of Games returns for another AMA about all things Kickstarter for video games. Join us and learn a little something or get your questions answered! Director of Games Kickstarter Anya Combs is the Director of Games at Kickstarter. She has been in the digital games space for over a decade, overseeing multiple mobile and online titles launched for Nickelodeon & AddictingGam...
Keeping the cash flowing in an Indie Studio 15.12.2021 59:31
How to keep a handle on your cash, spot upcoming problems, and deal with them before they become critical. Too many businesses fail because they are unrealistic about how their cash flow will work. This talk will give attendees some simple tools that help them to know where they are, spot any upcoming problems and give them tools with which to deal with them. Stephen Swan CEO Leapfrog Digital Limi...
Successfully Working With Investors: Discussion Panel and AMA 13.12.2021 1:00:57
This is a roundtable discussion (including a Q&A) with representatives of several major investment companies in the industry. We will cover how to successfully manage a relationship with investors after you have their interest and investment. Elena Lobova Founder Achievers Hub Elena Lobova is a founder of ACHIEVERS HUB, a platform that unites indie developers with investors, publishers, servic...
Why Are You Making Games Anyway? Special Guest - Oscar Clark from Fundamentally Games 10.12.2021 1:10:24
Today we talk with Oscar Clark from the publisher, Fundamentally Games, and ask the question, "why are you making games anyway?" What is the reason you are making games? Is it for the fame? The fortune? The pleasure? We want to know! Fundamentally Games: www.fundamentally.games/ Oscar Clark: www..twitter.com/Athanateus To learn more about the show or our online business matchmaking events fo...
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