INCRMNTAL: Podrick the Podcast

We are honored to have Andy Carvell join us this week - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey. With a love for tech since the age of 5, it's no surprise that he is now the partner and co-founder of a leading mobile growth consultancy in the epicenter of the Berlin Tech scene. You might not know this but the mobile growth stack framework w...

This week we welcome Amit Monheit the CEO & Co-founder of Odeeo . Amit shares with us the importance of having the vision and passion for what you do. And how this mindset will guide you to find the right career path so that you can "love what you do". Amit got that passion when he discovered the world of online marketing and gaming. And this is the fuel to his entrepreneurial journey....

We are excited to have the legendary Thomas Petit this week for our special 20th episode! We have been lucky to have had some very inspiring professionals in this series but we are not sure if anyone of them is as famous as the "one & only Thomas"... at least for now :)

Natalie Cook joins us this week and shares her journey from switching her scrubs to data crunching and campaign optimization. Since joining the gaming industry over 6 years ago she has not only become an expert UA manager but she is also an advocate for women in gaming & mobile. Natalie shares her advice for companies that want to be more inclusive. Be conscious of the language used to ensure...

We are happy to have Annica Nesty the Group Director of Integrated Intelligence at Tinuiti join us this week. In this episode, we got a much deeper understanding of the differences that lie in working for the "client-side" vs. the "agency side". And how data science plays an important role on both ends. As a data-driven individual, it comes as a surprise that Annica sees marketing...

Justin Campbell is the founder of Shopala , an eCommerce start-up offering shoppable ads and express checkout. Justin started his own entrepreneurial journey after seeing the mobile space change dramatically.  Find out why, without hesitation, Justin shares why he truly believes that marketing is an art and how above all the creative wins. Check out our Brand vs. Performance roundtable, where we...

This week we are speaking with Robert Jurewicz from the Swedish eCommerce company Plick. Robert got his first interest in marketing from a psychological perspective. And then once he learned the complexities of consumer behavior and measurement, he couldn't get enough. Robert shares his personal experience in learning new marketing channels as a user. Moreover, how getting your hands dirty is...

We are happy to have Felix Huang join us this week from Hopper. A seasoned UA manager with vast experience across several industries, from retail, and health to gaming. Now Felix shares his perspective on how similar and different the travel industry is from the other sectors. If you would like to learn more about how incrementality can be measured across multiple industries check out this article...

This week we welcome Amir Shoval , Marketing Product Director from Plarium He shares with us his journey of working with machines to people and the joys and challenges of the ever-exciting gaming and mobile industry. This time we go deeper into the role of a product manager to get a true understanding of how it works in a leading company that is Plarium. Let’s take a closer look at what it's r...

Malik is one of the most fun to speak with guests we had on this podcast. He's genuinely interested and naturally curious about what can a marketer do to challenge the status quo and to create consistent growth in a competitive landscape. With his past experience from King.com and Apple Arcade, Malik is now heading UA at Moshi Kids , Malik explains that in his perspective, to be successful in...

We are happy to have Tim Koschella from Kayzen with us this week. A serial entrepreneur who early on understood the power of mobile as the biggest game changer consumer internet has seen. He believes that, unlike the metaverse, which aims to be a replacement for the real world. Mobile is able to seamlessly connect our real lives with the digital world. Tune in to this week's episode to learn m...

Everyone knows him as "The Captain". Andre is one of the most well-known people in the UA space, especially given that he worked with some of the most successful app companies as part of his journey. This week we are happy to have Andre Kempe the founder of Admiral Media in the hot seat. Andre has spent the last couple of years chasing the sun (and wine) and now resides in Marbella. He sha...

Welcome to the 10th episode!! This time we have the pleasure of speaking to user acquisition expert Claire Rozain from Rovio . Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love. While finding the right balance between your professional goals and the company’s exceptions of you as an employee. Claire breaks down how to assess your future...

This week we spoke with Jordi de los Pinos CEO and Founder of Smadex . He opens up about his entrepreneurial story with us and gets candid about how NOT to start a business in this ever-changing space. He shares how SMADEX was able to stay ahead of the changes made in the past two years. (1) by foreseeing the market and (2)managing to innovate in an agile and ethical manner. Ensuring to do right b...

Lucina Stolz a Growth Manager at Trade Republic. She joins us this week to discuss the psychology behind marketing. And how understanding this above all else will help select the right methodology to connect and attract users. Lucina also surprised us when she shared that art trumps data when it comes to marketing. She hones in on the value that storytelling has on campaign success. It is really n...

This week we are joined by Elina Uotinen a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing. Elina reminds us that it is important to remember that as the mobile gaming space continues to evolve rapidly and one should not settle on a “false sense of stability”. But rather keep an open mind and try different approaches and...

Matej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies: Pixel Federation, Rovio, Traplight, Lucky Cat, Genera Games, StarBerry, Boombit and way more. Being an expert in UA, ASO, Creatives, Monetization, and global marketing strategy Matej has some unique experience and a very awesome methodical approach to...

Ionut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP. Ionut is an incredible leader, and an adtech visionary with so much knowledge and experience in the industry. Having had the privilege working together, Maor (Co-Founder at INCRMNTAL) and Ionut met up for this casual and very fast interview about...

Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic , one of the fastest growing and most successful health & fitness apps in the world. Tobi is a performance marketer that thinks differently than most, and rather than throwing some budgets at the social ad platforms, he experiments with new mediums and marketing channels that the typical performance marketer wouldn't...

Adam Jaffe is one of the most respected people in our industry with a ton of experience, working for and with some of the most successful gaming companies: Playtika, JamCity, Social Point, Jelly Button, Phoenix Games, Moon Active Smart, Sharp, Direct, Opinionated - the characteristics that connected Maor (CEO @ INCRMNTAL) and Adam almost 15 years ago, as colleagues and friends. In this wildly casu...

We're All Mad Here! Mobility is one of the fastest and most competitive industries EVER, and FreeNow has been growing insanely fast! Figures that they would bring someone like Dr. Tim Wiegels to head their Data department. What is it like managing a team of 80+ data scientists ? Was the loss of the IDFA a blessing or curse? Our podcast invites influential guests from across all sides of the ma...

Our newest series is titled We're All Mad Here! Inviting influential guests from across all sides of the marketing industry: brand and performance marketers, thought leaders and people we love talking with. The nature of this series is a 1:1 casual conversation about the ins and outs of marketing in today's age. In this first episode, we're happy to feature Radostina Zhekova, UA Manage...

FinTech is one of the fastest growing industries in history producing more unicorns than a Disney Movie. We asked several global experts in FinTech marketing to join us in a discussion about what does it take to educate consumers while disrupting an industry as old as Financial Services. You can also check out this panel in video form at incrmntal.com/roundtables

Welcome to the INCRMNTAL special edition Subscription Apps panel: Click to Subscribe ?   During the last few years, more and more apps started adding subscription options to their business model. Subscriptions offer incredible control for both consumers as well as product companies.   What is the future of subscription apps now that privacy restrictions damage the ability to easily acquire users ?...

We wanted to use the opportunity of being in the same room after 18 months of various lock downs and travel bans to record this interview sharing our story of how we met, and how and why we came up with the idea of INCRMNTAL.