INCRMNTAL: Podrick the Podcast

Join us for Episode 20 of "Exploring the Multiverse," where we embark on an exciting journey filled with captivating conversations. This week, we are delighted welcome back a very special guest, Jordi de Los Pinos, the CEO and founder of Smadex, who happens to be a close friend of mine for over a decade. In this episode, our focus centers around click-through rates, the notorious full-scre...

Join us for an extraordinary episode that you won't want to miss. Today's instalment holds special significance for a variety of reasons. Firstly, it marks a momentous occasion as I had the opportunity to conduct an interview with an F16 pilot for the very first time. Up until now, most of my guests have followed different career paths, making this encounter even more exceptional. However,...

Welcome back to the series! Our special guest this week is Alex Bauer, Head of Product at Branch. In our conversation we went back in time and looks at the pros and cons of a "walled garden", take for example the ease of downloading an app without having to have antivirus software on your device... Tune in to this episode to explore a universe where there is the end of the app store, the e...

In this week's episode, we had the pleasure of interviewing Radostina Zhekova, Senior User Acquisition Manager atJamCity. Radostina and I go way back, having worked together in the past. I've had the opportunity to witness her career development as she transitioned to the UA side with Voodoo and now at Jam City. We delved into some wild hypothetical scenarios during this episode. Picture t...

Exploring the Multiverse." I'm excited to share this exciting episode where we discuss wacky "what if" scenarios with a very special guest, Paul Bowen. As this is our16th episode, we thought it was quite fitting to have Paul as a guest as he and Maor (INCRMNTAL's CEO) go back almost 16 years. It's always fascinating to delve into hypothetical situations and explore the poss...

Join us for a fun episode as we dive deep into the world of advertising technology with the dynamic Tim Koschella, Founder and CEO at Kayzen. In this captivating interview, Tim shares his unparalleled passion and insights into the ever-evolving landscape of digital advertising. Brace yourself as we embark on a journey exploring mind-bending concepts like NET worth targeting, the groundbreaking mer...

Tune in to this episode of "Exploring the Multiverse" and embark on a journey of imagination and speculation with Elad Stern. We'll unravel the possibilities and explore the future of app stores and advertising. We dive deep into a future where app stores have tighter regulation around intrusive ads and whats more give users the choice of audio vs. interstitial ads? Listen to the full...

Welcome back to our podcast! Today, we have a special guest with us, Matej Novak, co-founder and CEO of Assetario. During our conversation, we explored a question that many of us in the advertising industry have asked ourselves: What if the ATT never happened? Matej took us down a "privacy rabbit hole" that is quite scary to imagine. Without ATT, user tracking would have continued unabated...

Welcome to this episode of our podcast, where we're diving into the exciting world of adtech and social media with John Koetsier. As a seasoned adtech expert and a Forbes contributor, John has a wealth of knowledge and experience to share with us. In this episode, we'll be exploring the multiverse of Elon Musk buying yet another social media network. With Musk's track record of disrupt...

Welcome to this episode of the podcast, where we have a special guest, Ido Raz, the founder of Bigabid, a mobile DSP. In today's episode, we will be discussing Ido's views on Apple's decision to introduce the App Tracking Transparency (ATT) framework, and why he wishes that Apple would go back on that decision. We will also be exploring the possibilities of app stores reducing their ap...

Welcome back to "Exploring the Multiverse", the podcast where we dive deep into fascinating topics with experts from various fields. Today, we're joined by Paul Kovalski, a seasoned marketing professional with over 8 years of experience in the industry. In this episode, we'll be delving into the world of Net Worth targeting and the emergence of the newest social media channel- Snap...

Welcome to our podcast, where we explore the fascinating world of marketing and gaming with expert Moshi Blum from Beach Bum. In this episode, we delve into the world of mobile advertising and discuss some of the most critical topics that are affecting the industry today. From the microscopic X button that we often see on mobile ads to iAD and Apple Search Ads, we'll explore the latest trends...

Welcome back to the podcast, where today we will be exploring an intriguing concept - the possibility of a parallel universe where AAA games adopt the freemium model that has proven to be so successful in the mobile gaming industry. Joining us to delve into this fascinating topic is Natalia Vasilyeva, an expert in the mobile and gaming industry and EVP Marketing & Strategy at Anzu. We will be...

We are excited to welcome Matej back to the podcast. This week he joins us on for a very interesting episode where we explore the parallel universe of AI taking over creative production and maybe even your job. Matej is excited for a universe where AI could help make the creative process more efficient. As an advocate for AI tools, he is not worried about the potential risks but rather the opportu...

Welcome back to our podcast where we explore some wild possibilities of the advertising multiverse. In this week's episode our guest Eric Seufert, joins us to explore an alternative reality where Apple goes back on their privacy policy regarding IDFA. In this parallel universe, what would the advertising industry look like? How would it impact consumers' privacy and digital experience? We...

Welcome to today's episode of the podcast! We have a very exciting topic to explore today with our special guest, Andy Carvell, Partner and Co-Founder of Phiture. Andy will be delving into the multiverse where chatGPT and other similar AI rapidly replace search, killing Paid Search and SEO. This alternate universe poses some fascinating questions: What would happen if generative AI could creat...

Welcome to today's episode of the podcast! Today, we have a very special guest, Pau Sicilia from Binance , who will be exploring some fascinating ideas around the multiverse. In this particular universe, Pau will be discussing how Google operates on a freemium model, and Apple changes their privacy laws and "allows tracking" on default. As we dive deeper into this topic, we'll get...

Welcome back and enjoy our latest episode with our special guest. veteran UA manager Katherine Sadouskaya from Gamehouse. Together we embark on a parallel universe where Gen Z rejects advertising and explore what the "BeReal movement". Tune in to see what this future could hold for brands and advertisers...

We are excited to have Luis de la Cámara, VP Marketing at Rovio, join us to share insights and his vast experience with over 15 years in the gaming industry. In this episode, we continue the discussion on the parallel alternatives in the advertising and gaming space , this time looking at Gen Z and how they are influencing game design and advertising as well as a parallel universe of Free to Play...

Join us for our first episode of our newest series, as we explore the ever-evolving landscape of advertising technology through the lens of the multiverse. We are launching this series with the one and only Thomas Petit, and will be discussing alternative realities if Apple did things just a little different, from their advertiser "tax" to how they will react to alternative app stores laun...

After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments. We appreciate everyone who has shared their honest opinions with us. And to the new and returning listeners week after week. We look forward to the next series launching in January 2023! In the meantime, we leave you with...

Hadar Telem is the Director of Marketing Analytics @ Huuuge Games (that's 3 U's!) Hadar comes with a ton of experience in marketing analytics and UA in general. She's worked at some of the creme de la creme of companies when it comes to performance marketing. Beyond the practical, she also took the time somehow (?) to get relevant academic knowledge in her double degree in Marketing an...

This week we are speaking to Pau Sicilia who is one of the few guests that has worn both the hat of a creative and analytical marketer. Surprisingly, he shared with us that while his background lies in graphic design, he takes his decisions based on hard data- no more how exciting the creative is! Pau also shares some solid advice for any newbies that might want to join the world of mobile marketi...

Douglas MacDonald from Tinuiti joins us this week. We had such a great time talking about data quality, Netflix ads, the metaverse, and James Bond (of course). No, but really this week's episode dives deep into all things marketing (measurement) and the key differences! Tune in to learn about how philosophy plays a big role in the study of measurement. Especially in those things you can not ob...

Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries. Lucky for us, he is not shy and shares with us his outlook on how he envisions the marketing landscape to continue changing. He presents his opinion on how antiquated the current measurement options are for the future of m...