INCRMNTAL: Podrick the Podcast

Welcome to the INCRMNTAL first ever Gaming Panel!   We invited gaming user acquisition experts from all around the world to share their thoughts about the aftermath of COVID19 and Apple’s “App Tracking Transparency”.   How did these mega changes influence game marketing forever? What positives came out of these changes ? What the hell is a Quarentinee ?   We hope you’ll enjoy listening to our Pane...

Welcome to this roundtable, hosted by INCRMNTAL and Winclap about Machine Learning in Marketing   Should marketers support or block AI ? Will it take our jobs ? And is it better to build technology in-house and gain a competitive edge ? Or is it better to license technologies available ?   We rounded up 4 industry thought leaders to have a casual discussion about these questions.   We hope you’ll...

Welcome to the recorded roundtable discussion, hosted by INCRMNTAL and Singular. This is one of the best roundtables we recorded, talking about the disruption in our industry and what is means to “Market like a Marketer”.   We hope you’ll enjoy listening to this roundtable

We gathered the worlds' top thought leaders to talk about their predictions and premonitions for 2021 and the years to come. Who will win from IDFA deprecations ? What will be the next buzzwords in mobile marketing ? Will Covid-19 have long term effects over the mobile app space ? How will world politics influence our industry ? Is there a real opportunity in voice search ? Is Retargeting Dead...

In this (short) episode, I'm talking about the differences between 3 methods of measurement: Last Touch, Media Mix, and Incrementality Measurement. There has been a lot of confusion between these, so I wanted to provide clarity and a comparison between these methods. (music: Bensound.com)

Welcome to the recorded roundtable discussion, hosted by Fyber Focus and INCRMNTAL. We wanted to bring experts in “Brand” and “Performance” to hold the ultimate Stand Off between the two polarizing segments of digital marketing. We found that the two actually share a lot more with one another than we thought. In this roundtable, you can learn about new Top of the Funnel, Measurement in a post IDFA...

We're proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Anzu on the topic of “tracking the untrackable”. There’s an unspoken wall between “performance” and “brand marketers” – and this wall is disappearing, as the industry changes. We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion...

I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Kayzen on the topic of control in marketing. Control and transparency have been buzzwords in our industry for a while, but we’re FINALLY at a stage where marketers are adopting real control and not sudo-control. We are happy to bring the opinions of 4 industry experts who share their opinions about the conflict...

Why Is Efficiency In Marketing So Difficult To Achieve? I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Bidshake on the topic of marketing efficiency. The term marketing efficiency has been synonymous with marketing automation – a hot topic in the past few years. We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this...