In the Pit with Cody Schneider | Marketing | Growth | Startups

Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you. Rage bait is everywhere. It gets views. It gets engagement. But it doesn’t build trust — and it definitely doesn’t drive real revenue in B2B. In this episode, we sit down with Jason Levin , co-founder of Memelord.com , to break dow...

Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast. In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B customer...

If you’re not getting cited by ChatGPT, your “AI SEO” strategy isn’t working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement. In this episode, we chat with Shawn Schneider , founder of Eldil AI , about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs don’t re...

Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen. In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com , you’ll learn how to choose a rankable name, build the right backlinks, trigger branded search behavior, a...

There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real. In this episode, we chat with Jacob Klug , founder of the agency Creme , which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse is really a skill issue , not a tool issue—and...

Brought to you by Graphed.com - https://www.graphed.com/ Graphed is your AI agent for marketing analytics. Connect your data and get insights in minutes. Build dashboards, reports, and chat. Learn more at the link. https://www.graphed.com/ When you hit send on ChatGPT, your garbage six-word query gets enriched while the AI simultaneously launches 80 parallel searches, scraping pages 1-3 on Google...

Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO : leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domain plays, and the content + link velocity patterns...

Billboards at $0.75 CPM. Streaming TV you can actually measure . Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-...

Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services. Guest Jacky Chou...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko , founder of Stormy AI , shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even neg...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights AI “agents” have been hyped to death—but very few are truly delivering real-world impact. In this episode, we cut through the vaporware with Christian Wiens , co-founder of Loman , an AI voice agent platform transforming how restaurants handle customer calls, orders, and reservations. Christian shares how Loman went fro...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights If your LinkedIn feed looks like a museum of giant n8n screenshots and “comment to get the guide” posts…good. That means the playbook works— when you do it right . Paolo breaks down the exact framework his agency uses to turn LinkedIn into a repeatable inbound lead engine for B2B—especially SaaS, agencies, and info busi...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights AI-driven search (AISEO) is opening a new lane for brands in competitive categories. Joe Davies from FATJOE explains why branded mentions (not just links) are increasingly what LLMs use to decide recommendations—and how teams can systematically earn those mentions. We cover tactics like guest blogging at scale, context-...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights This AI SEO deep‑dive gets tactical. I sit down with Ilias Ismanalijev (aka @illyism ) to map the real discovery journey happening inside AI search—what users actually prompt from problem‑aware to buyer‑ready—and how to influence results across models (GPT, O3, Claude, Perplexity). You’ll learn how to surface the right...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights Unlock the practical side of vibe coding and AI‑powered marketing automations with host Cody Schneider and guest CJ Zafir (CodeGuide.dev) . If you’ve been flooded with posts about no‑code app builders but still wonder how people actually ship working products (and use them to drive revenue), this conversation is your bl...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth. Timeline  00:00 – AI tooling’s golden age (and why it’s overwhelming)  00:31 – Introducing Yo, the “most gangster” consumer marketer I know  00:45 – What you’ll learn: short‑form content, paid ads, autom...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Adam Silverman — co-founder & CEO of Agent Ops — dives deep into what “AI agents” actually are, why observability matters, and the very real marketing & growth automations companies are shipping today. From social-listening bots that draft Reddit replies to multi-agent pipelines that rebalance s...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Sandra Dajic, Head of Marketing at Chatbase, dives deep into the world of "vibe marketing"—a movement at the intersection of growth, automation, and AI tooling. She shares how she’s building AI-powered workflows to supercharge her marketing efforts, from automated ad competitor dashboards to visual cont...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Niels Klement (Head of Growth, Perspective) about how “app-feel” mobile funnels—with quiz questions, instant personalization, and 1-second load times—are crushing the old landing-page model. We dig into paid-ads math, creative iteration, and why a single 90-second video can double your busin...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, we’re joined by Jordan Mix, partner at Late Checkout, for an in-depth discussion on how startups can build a million-dollar brand in today’s hyper-competitive landscape. Jordan introduces the concept of digital gravity —a framework for creating “mass” on the internet that draws customers into your brand...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with Jonathan, a rapidly rising expert on Twitter known for building and scaling AI-driven marketing automations using tools like n8n and custom API integrations. We explore the practical realities of "vibe marketing" automation beyond hype, revealing how real-world workflows are being constructe...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I chat with James Cadwallader, co-founder of Profound, about the rise of AI search engines and their impact on traditional search methods. We discuss how tools like ChatGPT and Perplexity are changing user behavior and referral traffic patterns. James shares insights on which companies benefit most from...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, I sit down with Louis Shulman of Orbit Flows Marketing to dive deep into why a warmed email list is the single most valuable asset a brand can own. We explore how consistent, process-driven newsletters can drive thousands of targeted clicks weekly, share real-world examples and metrics, and unpack the e...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode , Nick Abraham, founder of cold email agency Leadbird, joins the show for a deep dive into what’s working right now in the fast-changing world of email marketing. With over 400 clients and millions of emails sent monthly, Nick shares tactical insights from the frontlines — from deliverability strategies...

https://www.graphed.com/ - AI data analyst to build dashboard and get insights In this episode, Cody hosts Romain Torres, co-founder of ArcAds , to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds’ explosive success and how marketers can now use AI agents, automation, and avatars to unloc...