In Her Empire Era | Marketing & Business Podcast

The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too. I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a dis...

Quick one this week, besties. There's no new In Her Empire Era episode today, but don't panic, it's for a good reason. I've been sitting on some exciting news that deserves its own full episode next week, and I didn't want to rush it. In the meantime, the news is dropping on social media first. Head to the @inherempireerapod Instagram or my personal account ( @loren.thesoc...

This week's episode is a quick but important one - recorded from the car on a busy Monday morning because some updates genuinely can't wait. We're covering what AI is actually doing to how people find businesses right now, why your LinkedIn personal profile has become one of the most powerful visibility tools you're probably underusing, and a few rapid fire updates from the pas...

This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was delivered. That feedback sparked a conversation I've been wanting to have on the mic for a while. Because here's the truth: you can have the bes...

Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where every platform is heading. Here's what's covered: The new Instagram "Your Algorithm" update - what it is and why topic clarit...

Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives. What we cover: Why ecommerce and service marketing are fundamentally different The customer journey moment most service businesses completely ignore What TSC actuall...

This week's episode came out on a Tuesday ... and I promise it was worth the wait. I've just come off the back of speaking at the Christchurch Winter NZ Gift Fairs (more on that very soon), and I'm recording this before heading into an Auckland content shoot — so we're keeping it sharp. Three updates that all connect to one bigger idea: the platforms are rewarding people who sh...

Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it. I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals. In this episode: The real story of how TSC began (it was messy an...

This week something quietly shifted in the algorithm - and it might already be affecting your reach without you knowing. I'm covering three updates this week that every business owner needs to understand right now, across Instagram, LinkedIn, and the broader digital landscape. What's covered: - Instagram's new primary success metric (it's not likes or comments anymore) - Linked...

If you've been sleeping on LinkedIn, this episode is your wake-up call. This week I'm sharing a conversation I had with a potential client last week that perfectly illustrates why LinkedIn is the most underrated tool in your marketing stack - especially if you're out there doing the hard work in person and wondering why it isn't converting faster. I break down the difference be...

Welcome back to another Coffees & Content Monday. This week I'm breaking down three things happening in the marketing world right now - including one we're already testing inside The Social Collective. OpenAI has quietly opened the door for everyday businesses to advertise through ChatGPT and the early adopter window won't stay open forever. I share what I'm seeing, what th...

Recorded from a hotel room in Sydney at 9pm ... because sometimes building your empire looks like getting cozy in a robe and showing up anyway. This episode is a candid, unfiltered conversation about one of the most important marketing questions every business owner needs to be asking: are you focused on finding new audiences, or are you sitting on a goldmine you haven't tapped yet? In this e...

Things are changing fast in the social media world. This episode cuts through the noise so you can stay ahead without spending hours keeping up yourself. This is the very first Coffees & Content episode under the new In Her Empire Era name, and we're kicking it off exactly how we mean to go on. Quick, no-fluff, and actually useful. In this episode: The Instagram hashtag shakeup - what&apo...

After almost four years of the Coffees & Content newsletter and over a year of this podcast, something had to change. Not because it wasn't working, but because it was time for something bigger. In this episode, I'm sharing what's been happening behind the scenes at The Social Collective over the last six to eight months, why the In Her Empire Era launch event changed everything...

In this episode, I'm sharing my candid reflections on the challenges of podcasting in the age of video content, platform pressure, and the importance of authentic engagement. I'm chatting through my journey of balancing quality with authenticity, the impact of platform choices on content creation, and practical advice for marketers and creators. Key Topics The impact of platform pressure...

I'm recording this one from my hotel room in Melbourne with about 20 minutes before I have to catch a flight - so this is a bite-size one, but it's a good one. I just wrapped up a few days at the Social Summit and I'm leaving feeling so incredibly inspired that I had to hit record before I left. I had the privilege of hosting the final panel of the day alongside Monica Upton from Ve...

Everyone is talking about AI right now. And honestly? A lot of it is noise. So I wanted to cut through it and share exactly what we are doing behind the scenes at the Social Collective - what's working, what we've learned, and where I draw a very firm line. This is also the very first episode of a brand new monthly segment I'm launching called In Her Empire Era - a solo series where...

I am so excited about this one. I'm sitting down with the incredible Stephanie Lai - award-winning content creator, Kiwi entrepreneur now based in Sydney, founder of Besa Social, and honestly one of the most authentic people I've come across in this industry. We got into everything ... and I mean everything. Steph has been creating content since three months after Instagram hit the app s...

I'm back with one of my favourite people, Amy Dickinson from the Social Summit, and now also the 1-800-CHATLINE podcast, because we've officially converted her to the podcasting world. This one is a proper behind the scenes conversation. Amy and I are breaking down the marketing decisions we each made in 2025 that have had the biggest impact on where our businesses are today. No fluff, j...

I'm pulling back the curtain on the launch of In Her Empire Era (a sold out, nearly 60-woman private cinema experience for women in business) and breaking down exactly how it happened with no ad spend and one launch email. The short answer? Years of work. The long answer? This episode. In this episode I cover: Why most launches feel harder than they need to What actually builds a sellout-wort...

We're back ... and this time, it's a whole new era. ✨ After almost four months off the air, I'm back and I've brought a whole lot of clarity, intention, and exciting news with me. This episode is your official catch-up on everything that's been happening behind the scenes at The Social Collective , what's coming for Coffees & Content in 2026, and why stepping awa...

This is a milestone episode - but not the kind that comes with fanfare or a funnel. It’s me, sitting in a Sydney hotel room, mic in front of me, camera on, planes flying past the window… realising I’m in the middle of something I once only dreamed about. So today’s episode isn’t a strategy download or marketing checklist. It’s a personal one. A behind-the-scenes look at how Coffees & Content r...

If you’re feeling like it might be easier to just go quiet until January… this one’s for you. In today’s episode, I’m walking you through why content in December still matters, how to show up without burning out, and what to actually post when your energy is low but you still want to stay visible and build momentum for the new year. Because while buyers might not be taking action right now, they a...

If you’re anything like me, you're feeling that end-of-year energy dip . You want to rest. You want to log off. But you also want to make sure your marketing still works while you take a break. In today’s bite-sized episode, I’m walking you through the three simple things I’m doing in my own business (and with all of our TSC clients) to stay visible and keep clients coming without burning out...

The end-of-year pressure is real - but your marketing doesn’t need to feel like a rush job. In this Christmas episode of Coffees & Content , I'm sharing five clear, strategic marketing moves you can implement right now to close out the year with intention. No last-minute launches. No burnout. Just clarity, connection, and practical ways to make December count - for your audience and your...