In Her Empire Era | Marketing & Business Podcast

In this episode of Coffees & Content , we’re stepping behind the scenes of a brand that’s become a blueprint for experiential marketing done right. We’re welcoming back Amy Dickinson , founder of The Social Summit , to talk about what really goes into building a successful, profitable, and aligned event - from the early days of brand chaos and zero profit, to now planning her third summit with...

Black Friday’s coming ... and if you’re already feeling behind, this episode is for you. In this week’s Coffees & Content , I'm diving into one of the biggest conversations happening with business owners right now: how to show up for Black Friday (and beyond) without burning out . Whether you’ve got a half-finished Canva graphic sitting on your desktop or a sale idea scribbled on a Post-i...

Welcome to a brand-new era of Coffees & Content - your go-to podcast for all things social media, marketing strategy, and business growth. In this episode, I'm back behind the mic with a fresh perspective, a bigger team, and a clear mission: to help business owners market smarter, not harder. I'm sharing the 5 key marketing shifts every entrepreneur should make before 2026 to stay ah...

I’m back ... and this time, I’m keeping it real. In this bonus episode of Coffees and Content , I’m sharing the truth behind why the podcast paused, what’s been happening behind the scenes at The Social Collective, and why I believe we need to talk more honestly about the realities of running a business in the digital space. From burnout that showed up physically, to rapid business growth that loo...

It’s another THROWBACK THURSDAY week… which means we’re resharing one of our most-loved Coffees and Content episodes (that you may have missed the first time around). This time, we’re diving into the question so many of you are asking: are you selling the right way on Instagram? In this episode, I break down exactly how to use Instagram’s most powerful (and often underused) sales tool - the DMs. Y...

It’s another THROWBACK THURSDAY week … which means we’re spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around). This week, we’re going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for). If you’ve ever felt scattered with your marketing, unsure where to focus, or like your conte...

In this week's Social Sessions episode Amy and I explore various themes surrounding community building, marketing strategies, and the influence of social media trends.  We chat about the importance of creating a strong community around content, the power of celebrity influence on consumer behaviour, and the sustainability of trends in fashion and marketing.  During this session we also dive i...

In this third and final episode of ' The Growth Edit'  mini series, I'm sharing the non-negotiables every business owner needs to grow and scale with sustainability and confidence. From my journey to five-figure mornings, to creating a marketing ecosystem that actually supports growth (instead of draining your energy), I'll walk you through the mindset shifts and strategies tha...

In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you’re hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver. From understanding your id...

In this first episode of a mini series ' The Growth Edit ', I’m pulling back the curtain on the chaos I lived through as a new founder, and how I transformed overwhelm into a clear, repeatable marketing system that gave me back my time and sanity.  You’ll learn why posting on instinct alone keeps you stuck, how to build content pillars that guide every post, and why batching your content...

I know how overwhelming it feels when mid-year hits and your marketing starts to spin its wheels. You’re posting everywhere, juggling clients, and despite your best efforts ... nothing’s really sticking. In today’s masterclass, I’m sharing the exact shifts I’ve made in my own agency (and now teach to my clients) to go from hustle-driven chaos to CEO-level clarity. We’ll reset your messaging, tight...

Feeling stuck in the middle of the year’s marketing madness? In this solo episode I walk you through my personal mid-year marketing reset  - no dramatic pivots, just five simple steps to realign your goals, sharpen your messaging, and simplify your content strategy so you close out 2025 stronger than ever. Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp community Follow...

In this Social Sessions episode of Coffees and Content , I’m back with the incredible Amy ( @amzdicko ) from The Social Summit for round two - and we're diving into the conversations that matter most right now in digital marketing. We’re unpacking: Why your DMs are more powerful than your feed (and how Amy sold out her conference using them) The Instagram update I’ve been waiting for (hello,...

I know how frustrating it feels when you’ve done the work , your offer is solid, and yet… people still aren’t buying. In this solo episode, I’m sharing exactly why that might be - and spoiler alert: it’s probably not your offer. It’s your messaging. After taking some time to rest and reset, I’m back with clarity, creativity, and something big: my brand-new group coaching program, The Modern CEO ....

It's another THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with b...

In this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia’s The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space. From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it’s not what you think) —...

It's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet). This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of en...

If you’ve ever thought “I know my offer is amazing — why aren’t more people buying?” ... this episode is for you. In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it’s not the offer, it’s the messaging. 💬 You’ll learn how to diagnose the messaging missteps that are holding you back, how to make your ideal client feel the value of what you’re s...

In today’s episode of Coffees and Content , I’m joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand. 👏 We talk about how she built a thriving marketing network, how to stay real on LinkedIn (spoiler: no fluff here), and the not-so-pretty truth behind bur...

In this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia. Lisa has mastered the art of turning online connections into real, meaningful relationships - and she’s here to share exactly how you can do the same. From overcoming the fear of public speaking...

Feeling stuck and staring at a blinking cursor? You’re not alone. In this episode of Coffees and Content , I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you’ve posted everything already. Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly...

In this week’s episode of Coffees & Content , I’m joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia’s first conference built specifically for content creators, marketers, and brands. If you’ve ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to...

This week on Coffees and Content , I’m joined by the lovely Ebony — social media manager, podcast host, and all-round community queen. She’s the voice behind Can I Buy You a Coffee (which I’m obsessed with), and we’re chatting about building a brand and community while working full-time , staying consistent, and creating a podcast people actually want to listen to. We also dive into: The reality o...

Are you creating great content but struggling to get it seen by the right people? You’re not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics. In this episode of Coffees & Content , I’m breaking down my 3-Part Visibility Formula — the exact framework I’ve used to grow The Social Collec...

Is LinkedIn just for job seekers? Not anymore. If you’re still thinking of LinkedIn as a corporate resume platform, you’re missing out on one of the biggest personal branding and content marketing opportunities. This week on Coffees & Content , I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals wh...