Imperfect Marketing

Send us Fan Mail Imagine the power of a well-planned social media calendar in your hands. Yes, that's the secret to maintaining a steady and engaging online presence! I, Kendra Corman, will walk you through the essentials of a well-structured social media calendar, highlighting its pivotal role in ensuring consistency, growth, and engagement of your audience. We'll discuss planning your...

Send us Fan Mail Ever wonder why some brands stick with you more than others? What if I told you it's not always about the product or service, but rather the story behind it? Emmy award-winning documentary filmmaker, Mariana Henninger, joins us to unveil the incredible power of brand videos, and how they can be your secret weapon in building trust and rapport with your audience. Learn to tran...

Send us Fan Mail Ever wondered why a simple 'thank you' could be a game-changer in your business? This episode of the Imperfect Marketing Brief promises to reveal exactly that! We dive into the incredible impact expressing gratitude can have on customer loyalty and how it can make you stand out in today's highly competitive, digital world.  Join me, Kendra Corman, as I share tips on...

Send us Fan Mail Get ready to rethink everything you know about Facebook Ads! Nicki, founder of the Digital Exchange, joins us to unveil the raw potential of advertising on this omnipresent platform. While some may write off Facebook as passe, Nicki argues that it's a treasure trove for marketers, thanks to its impressive reach and easy targeting capabilities. We also delve into the nuances o...

Send us Fan Mail Prepare to get spooked as we dig deep into the cauldron of marketing strategies in our Halloween special. With a pumpkin full of tricks and treats, I promise that by the end of this episode, you'll have a bagful of ideas on how to make your marketing strategies a treat rather than a trick. In this haunted house of marketing, we've got some treats for you: the importance...

Send us Fan Mail We're redefining the concept of work-life balance in our latest discussion with none other than Donnie Boivin, the mastermind behind Success Champions and Success Champion Networking. Known for his entrepreneurial prowess and sage advice, Donnie shares his remarkable journey of breaking away from the conventions of corporate America and creating a business that aligns with hi...

Send us Fan Mail Ever wonder how holidays can supercharge your marketing strategies? We're going to crack this nut together! Starting with a Halloween countdown, we’ll explore innovative ways to make even a last-minute plan count. Spooky social posts, webinars or special events, we’ve got you covered. We’ll also reflect on the importance of post-mortems for past campaigns and the role of retu...

Send us Fan Mail Ready to skyrocket your business through strategic blogging? Prepare for a knowledge-packed episode as we chat with Allison Verhalen, a maestro of content marketing and SEO. We peel back the layers of blogging benefits, including SEO boosting, educating your client base, and setting yourself up as an industry thought leader. With Allison's insights, you'll grasp an under...

Send us Fan Mail Ever wondered how collaborations and partnerships could skyrocket your podcast's popularity? Join me, Kendra Corman, as I navigate through this fascinating subject, sharing how the power of networking could increase your reach. I'll discuss the art of guest appearances, the benefits of co-branded episodes and sponsored content, and how these can be leveraged to attract a...

Send us Fan Mail Ever wondered why a well-told story can pull you in so effortlessly? Our guest Richard, an acclaimed filmmaker, author, and master storyteller, unravels this with an infectious passion. He delves into why a staggering 85-98% of our daily communication revolves around stories and how harnessing this power can boost learning and engagement.  Key Takeaways The Pivotal Role of Storyte...

Send us Fan Mail Are you always wrestling with time, feeling overwhelmed by tasks, and constantly on the brink of burning out? Imagine a world where you've harnessed the power of time management and productivity is at its peak. We've been there, and we're sharing our experiences and lessons learned from implementing the Pomodoro technique — the game-changer in our daily routines. Tu...

Send us Fan Mail Think email marketing is a relic of the past? Prepare to have your mind changed as we unpack its untapped potential with top 1% growth consultant, John. He firmly counters the misconception that email marketing is dead by revealing its status as the most effective form of marketing to date. We uncover the secret to building solid relationships with customers through problem-solvin...

Send us Fan Mail Get ready for a game-changer! This week's episode of the Imperfect Marketing Brief is all about the changes that the fourth quarter brings and how you can adapt to meet them. As we hurtle towards the end of the year, it's time to reevaluate your goals and strategies. I, your host Kendra Corman, share my personal experiences and tips on how to plan effectively, with a spe...

Send us Fan Mail In episode 136 of Imperfect Marketing, host Kendra Corman sits down with Kane Barron, the manager of the UK's largest podcast agency and the host of the Podcasters Podcast. They dive deep into the world of podcasting, discussing its current trends, the importance of niching down, and how to leverage podcasting for business growth. Whether you're a seasoned podcaster or c...

Send us Fan Mail Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline you...

Send us Fan Mail Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned...

Send us Fan Mail Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced - saving her 15 to 20 hours some weeks - through using AI for content planning and research. However, she emphasizes that these tools are...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landin...

Send us Fan Mail Ever met a chef who never cooks at home or a gardener with a wilting garden? Meet Kendra, a marketing genius who forgot to market her own business. She was the guru everyone sought for wisdom, but while she was busy turning others' businesses into landmarks, her own growth chart flattened. But when Kendra woke up to this reality, she initiated a revolution. She became her own...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman sits down with Emanuel Rose, a marketing expert with over three decades of experience. They discuss the importance of the "Social CEO," the future of email and direct mail marketing, and the role of authenticity in reaching Generation Z. Emanuel shares actionable tips for becoming a more effective and relatable market...

Send us Fan Mail Ready to elevate your podcast game? Let me, your host Kendra Corman, take you on my own journey from struggling beginner to a more experienced podcaster. You'll get to hear about the trials and errors of overly scripted beginnings, and the beauty that unfolds when genuine conversation takes place. I'll be sharing my top tips on conducting pre-interview research, crafting...

Send us Fan Mail Are you ready to level up your marketing game? Buckle up as we unlock the intricacies of marketing strategy and content creation with none other than Kristi Mitchell, a marketing strategist with an MBA and over a decade of corporate marketing experience.  Key Takeaways Understanding Marketing Strategy: Kristi emphasizes the importance of looking at the big picture in marketing. Sh...

Send us Fan Mail Choosing the right podcast format is essential for your show's success, but how do you know which one is the perfect fit? Discover the pros and cons of various podcast formats, from solo shows and interviews to a combination of the two, and find your ideal match. Plus, we'll explore the decision between audio-only and video podcasts, weighing the benefits and challenges...

Send us Fan Mail Imagine a world where content waits for you, ready when you need it, not just when it’s dished out. Where the future of media is shaped by your needs and not merely by the content creator's schedule. That's the intriguing conversation that I had with Mark Herschberg, the genius behind Brain Bump and author of 'The Career Toolkit Essential Skills for Success That No...

Send us Fan Mail Ready to make an unforgettable first impression with your podcast intro? Join us as we unravel the secrets of crafting the perfect intro to engage your listeners and set the stage for your show! We'll cover everything from content decisions to background music choices, and even the pros and cons of recording your own intro versus hiring a professional voiceover artist. We&apo...