Imperfect Marketing

Send us Fan Mail Kendra talks imperfect marketing with HR expert Sue Justice. With over 30 years of experience, Sue is focused on HR consulting and management roles, specializing in areas like employee benefits and HR policy. Topics covered in today's conversation include: The need for AI policies in employee handbooks How AI is transforming recruiting and onboarding Ensuring AI reduces bias...

Send us Fan Mail Prepare to revolutionize the way you think about email marketing as I, Kendra Corman, guide you through a transformative journey towards building a revenue-rich email funnel. Imagine transforming a mere visitor into a dedicated customer, all through the power of strategic emailing—it's not just a dream, it’s a process I’ve broken down step by step in our latest podcast episod...

Send us Fan Mail In this dynamic episode of Imperfect Marketing, host Kendra Corman welcomes Annie Margarita Yang, an accomplished millennial author and money-saving expert. Annie, known for her impactful guidance on financial stability and job search strategies, discusses the crucial role of personal branding in today’s competitive job market. Key points covered in this episode: Understanding Per...

Send us Fan Mail Are your marketing efforts stuck in a rut, with your emails feeling more like sporadic maybes than a well-oiled machine? Say goodbye to inconsistency and hello to the transformative power of email automation with me, Kendra Corman, on the Imperfect Marketing Podcast. Topics covered in today's conversation include: The importance of automating basic email tasks like confirmati...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman welcomes back digital marketing specialist David Forman, founder of Clarity Creative Group. David, with a rich background in website development and SEO, dives deep into the nuances of Local Search Engine Optimization (Local SEO) and its critical role in enhancing business visibility online. Key points covered in this epis...

Send us Fan Mail Ever wondered why your services aren't the talk of the town, or why clients aren't flocking to your latest offerings? Buckle up, as we spill the beans on how to jazz up your service launches and make them stick in the minds and wallets of your clientele. Topics covered in today's conversation include: The importance of pre-launch activities, including building momen...

Send us Fan Mail In this episode, Kendra Corman talks with Mike Capuzzi, a seasoned publisher, author, and book publishing coach. Mike introduces the concept of "Shooks" (Short Helpful Books) and discusses their significance in the business world. If you've ever considered writing a non-fiction book for your business but were unsure how to proceed, this episode offers invaluable ins...

Send us Fan Mail Unlock the secrets to expanding your reach with robust email list strategies that stand the test of time. On the latest Imperfect Marketing Podcast, we delve into the art of cultivating a thriving subscriber base that's not only large but teeming with quality contacts. Topics covered in today's conversation include: The significance of intentional and thoughtful contact...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman is joined by Donna Dube, a certified director of operations and business growth strategist. Donna discusses her journey from resisting marketing to embracing it, and how she found a system that aligns with her as an "operator" and a self-proclaimed "lazy marketer." Key points covered in this episode: -...

Send us Fan Mail Ever felt like you're wrestling a mythological creature every time you try to manage your email list? Well, you're about to learn how to tame that beast and turn your email campaigns into a well-organized powerhouse of engagement and conversion. Topics covered in today's conversation include: Centralizing data into a master contact list for efficiency The importance...

Send us Fan Mail In this episode, Kendra Corman is joined by Elayna Snyder, a personal branding coach, to explore the essence of personal branding and how it transcends traditional marketing concepts. Elayna shares her approach to helping individuals express their true selves in their professional endeavors. Topics covered in today's conversation include: Rethinking personal branding beyond l...

Send us Fan Mail Ever feel like your emails vanish into the abyss of your audience's inbox? Join me, Kendra Corman, as I unveil the techniques that will make your email copy impossible to ignore. Topics covered in today's conversation include: Understanding your audience and using language that resonates with them The importance of being focused and clear in your email's purpose and...

Send us Fan Mail In this episode, Kendra Corman is joined by Julia Block Pearson, CEO of Stratos Creative Marketing, to delve into the nuances of using social media effectively for business growth. Julia shares her insights on the challenges and strategies for improving business relationships with social media. Topics covered in today's conversation include: Overcoming the love-hate relations...

Send us Fan Mail Have you ever found yourself lost in the whirlwind of podcast planning, unsure of the next step? Fear not, as I, Kendra Corman, guide you through the ins and outs of podcast momentum mapping on Imperfect Marketing. Topics covered in today's conversation include: The concept of podcast momentum mapping Envisioning your podcast dream and creating a roadmap for success Breaking...

Send us Fan Mail In this exciting episode of Imperfect Marketing, host Kendra Corman is joined by Julie Livingston, a public relations and LinkedIn marketing expert based in New York City. Julie shares invaluable insights on how to harness the power of LinkedIn to enhance personal branding, thought leadership, and company visibility. Key Topics Discussed: The synergy between Public Relations and L...

Send us Fan Mail In this episode, Kendra Corman explores emerging marketing trends for 2024. She discusses the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its use in idea generation and customer persona development. Kendra highlights the enduring importance of authentic relationships and storytelling in a tech-driven world, the power of video content across platfo...

Send us Fan Mail Welcome to another insightful episode of the Imperfect Marketing Podcast! In this episode, our host Kendra Corman is joined by Courtney Elmer, the founder of the Effortless Life and creator of PodLaunch. Courtney is a renowned consultant, speaker, and podcast expert, celebrated for helping entrepreneurs embrace their journey and amplify their impact through podcasting. Key Points...

Send us Fan Mail In this episode, host Kendra Corman delves into the transformative power of effective goal-setting for 2024. Kendra shares her personal journey, focusing on her "Word of the Year" for 2024 - "Discipline." She explores how discipline can revolutionize both personal and professional realms, emphasizing its significance in achieving success. Key Takeaways: - The P...

Send us Fan Mail In this week's episode, we're exploring the cutting-edge world of AI in content marketing with Maximilian Gutsche, the driving force behind Unifire.ai. In This Episode: Understanding Generative AI: Dive into what generative AI is and its role in content creation. Max provides a technical perspective on how AI, like large language models, can generate diverse outputs from...

Send us Fan Mail In this Imperfect Marketing Brief, Kendra Corman guides us through an essential end-of-year reflection, focusing on preparing for a successful 2024 in marketing. With December halfway through and the holiday season in full swing, Kendra emphasizes the importance of using this time to not only relax and enjoy but also to thoughtfully consider what has and hasn’t worked in our marke...

Send us Fan Mail This week's episode features Jannette Anderson, a strategic planning, sales, and marketing expert with over 40 years of experience. Join us as we dive deep into the essence of marketing and personal growth, exploring the critical importance of understanding your 'why.' Episode Highlights: Jannette Anderson - The Expansionist: Learn more about Jannette’s extensive ex...

Send us Fan Mail In this episode, we delve into the dynamic world of video marketing with Chris Weiher, a seasoned video producer and founder of Cleaver Creative. With over 20 years in the industry, Chris brings a wealth of knowledge about leveraging video for B2B marketing, particularly on platforms like LinkedIn. Key Highlights: The Power of Video in B2B Marketing: Chris shares his journey into...

Send us Fan Mail Imagine a world where automation and personal touch blend seamlessly in your marketing strategies. A world where you can engage deeply with your audience without sacrificing the efficiencies of modern technology. Welcome to that world as we explore the fine line between automation and personal touch in this episode of Imperfect Marketing. We delve into the undeniable importance of...

Send us Fan Mail Are you feeling the pinch of a tight marketing budget but refuse to let it slow your business down? This episode is your treasure trove of budget-friendly marketing insights. As your host, Kendra Corman, I share my tried-and-true strategies for making the most out of limited resources. We explore the importance of building connections through local networking groups and how to max...

Send us Fan Mail Ever wonder why some businesses have a strong presence on LinkedIn while others barely make a blip? LinkedIn coach extraordinaire, Brenda Meller, sheds light on why she's made LinkedIn her platform of choice for business networking and brand building. With a penchant for helping solopreneurs, job seekers and business professionals, Brenda walks us through the importance of be...