Imperfect Marketing

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning Moments Kendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities. Mistakes covered: Newsletter overhaul that overwhelmed readers Bootcamp launch fiasco due to being under the weather Key takeaways: Look at mistakes throu...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data.  Key topics include: Why analytics matter for digital marketing success Setting goals before diving into reports Top metrics to focus on ba...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing Strategy Kendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time. Key topics covered include: Capita...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 186:  The Art and Science of Facebook Advertising with Robert Brill Kendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest lesson learned. Topics covered include: Having a strategy...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement. Key Points Covered in This Episode: Assessing Key Metrics: Kendra emphasizes...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick Nalbach Kendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster. Topics covered in today's conversation include: common misconceptions a...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability. Key Points Covered in This Episode: Value of VIP Events and Services: Kendra discusses the importance of hosting VI...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 182: The Importance of Style Guides with Heather Romanowski Kendra talks imperfect marketing with book editor Heather Romanowski. Heather is a lifelong bibliophile who reads over 100 books per year and works to help polish and transform her clients' writing into the visions they dream of. Topics covered in today's conve...

Send us Fan Mail In this episode of the Imperfect Marketing podcast, host Kendra Corman delves into the crucial aspect of executing 90-day marketing plans effectively. She shares insights on overcoming common challenges and offers strategies for ensuring that your ambitious marketing strategies are successfully put into action. Key Points Covered in This Episode: Strategies for Troubleshooting and...

Send us Fan Mail Kendra talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers. Topics covered in today's conversation include: - Common marketing mistakes to avoid - The importance of caring about your clients - Following Amazon's customer-focused example - Getting candid insights...

Send us Fan Mail Host Kendra Corman takes a deep dive into the specifics of creating a detailed 90-day marketing calendar in this episode of the Imperfect Marketing podcast. Focusing on the importance of granular planning, Kendra guides listeners through the process of turning lofty goals into achievable weekly action items. Key Points Covered in This Episode: Mapping Weekly Activities : Kendra st...

Send us Fan Mail Kendra talks imperfect marketing with style expert Christine Vartanian. As the founder of Jade House of Style, Christine helps clients style their personal brand from head to toe. Topics covered in today's conversation include: Why style equals branding Tips for feeling confident on camera Customizing capsule wardrobes Making real connections for marketing Feeling empowered t...

Send us Fan Mail Join host Kendra Corman in this episode of the Imperfect Marketing podcast as she delves into the strategy of crafting effective 90-day marketing sprints. Kendra introduces her 'Momentum Mapping' system, a method designed to bring clarity and focus to your quarterly marketing plans. Key Points Covered in This Episode: Setting Quarterly Objectives : Kendra emphasizes the...

Send us Fan Mail Kendra talks imperfect marketing with digital marketing expert Keigan Carthy. As the founder of Vision Media, Keigan specializes in B2B content, strategy and paid social. Topics covered in today's conversation include: - Using social media to showcase authenticity - Establishing trust and consistency with video - Letting Facebook's algorithm target your audience - Tips f...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman explores the pivotal role of consistency in driving business growth. She shares her personal experiences and offers strategic advice on maintaining consistency, even amidst the challenges of an entrepreneurial lifestyle. Key points covered in this episode: The Importance of Consistency: Kendra stresses how maintaining cons...

Send us Fan Mail Kendra talks imperfect marketing with HR expert Sue Justice. With over 30 years of experience, Sue is focused on HR consulting and management roles, specializing in areas like employee benefits and HR policy. Topics covered in today's conversation include: The need for AI policies in employee handbooks How AI is transforming recruiting and onboarding Ensuring AI reduces bias...

Send us Fan Mail Prepare to revolutionize the way you think about email marketing as I, Kendra Corman, guide you through a transformative journey towards building a revenue-rich email funnel. Imagine transforming a mere visitor into a dedicated customer, all through the power of strategic emailing—it's not just a dream, it’s a process I’ve broken down step by step in our latest podcast episod...

Send us Fan Mail In this dynamic episode of Imperfect Marketing, host Kendra Corman welcomes Annie Margarita Yang, an accomplished millennial author and money-saving expert. Annie, known for her impactful guidance on financial stability and job search strategies, discusses the crucial role of personal branding in today’s competitive job market. Key points covered in this episode: Understanding Per...

Send us Fan Mail Are your marketing efforts stuck in a rut, with your emails feeling more like sporadic maybes than a well-oiled machine? Say goodbye to inconsistency and hello to the transformative power of email automation with me, Kendra Corman, on the Imperfect Marketing Podcast. Topics covered in today's conversation include: The importance of automating basic email tasks like confirmati...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman welcomes back digital marketing specialist David Forman, founder of Clarity Creative Group. David, with a rich background in website development and SEO, dives deep into the nuances of Local Search Engine Optimization (Local SEO) and its critical role in enhancing business visibility online. Key points covered in this epis...

Send us Fan Mail Ever wondered why your services aren't the talk of the town, or why clients aren't flocking to your latest offerings? Buckle up, as we spill the beans on how to jazz up your service launches and make them stick in the minds and wallets of your clientele. Topics covered in today's conversation include: The importance of pre-launch activities, including building momen...

Send us Fan Mail In this episode, Kendra Corman talks with Mike Capuzzi, a seasoned publisher, author, and book publishing coach. Mike introduces the concept of "Shooks" (Short Helpful Books) and discusses their significance in the business world. If you've ever considered writing a non-fiction book for your business but were unsure how to proceed, this episode offers invaluable ins...

Send us Fan Mail Unlock the secrets to expanding your reach with robust email list strategies that stand the test of time. On the latest Imperfect Marketing Podcast, we delve into the art of cultivating a thriving subscriber base that's not only large but teeming with quality contacts. Topics covered in today's conversation include: The significance of intentional and thoughtful contact...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman is joined by Donna Dube, a certified director of operations and business growth strategist. Donna discusses her journey from resisting marketing to embracing it, and how she found a system that aligns with her as an "operator" and a self-proclaimed "lazy marketer." Key points covered in this episode: -...

Send us Fan Mail Ever felt like you're wrestling a mythological creature every time you try to manage your email list? Well, you're about to learn how to tame that beast and turn your email campaigns into a well-organized powerhouse of engagement and conversion. Topics covered in today's conversation include: Centralizing data into a master contact list for efficiency The importance...