Imperfect Marketing

Send us Fan Mail Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your tim...

Send us Fan Mail Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe. Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a wealth of knowledge about podcas...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors. Topics covered in today's conversation include: Understanding the productivity p...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major e...

Send us Fan Mail In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides t...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passi...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode Kendra shares her top 10 tips for repurposing podcast content, including: Turn key moments into social media posts Create blog posts and articles Make video clips for various platforms Design visual assets like quote cards Use insights in email newsletters Host...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profi...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show Kendra shares her tips for creating a hit podcast, including: Crafting an authentic voice Understanding listener behavior Optimizing SEO Getting guest appearances Building community engagement She emphasizes the importance of consistency and focusing on your listeners...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 190: Creating A Month of Content in 90 Minutes with Aaron Witnish Kendra talks with content strategist Aaron Witnish about his system for extracting 30 days of video and written content in just 90 minutes. Topics covered include: The story behind Aaron's content creation process Common struggles with creating content regular...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 189: Capitalizing on Learning Moments Kendra gets candid about some of the marketing mistakes she has made in 2024, and how she was able to turn them into growth opportunities. Mistakes covered: Newsletter overhaul that overwhelmed readers Bootcamp launch fiasco due to being under the weather Key takeaways: Look at mistakes throu...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 188: Uncovering Hidden Gems in Your Website Analytics with Philippa Gamse Kendra talks with analytics expert Philippa Gamse about how to get actionable insights from your website and ad data.  Key topics include: Why analytics matter for digital marketing success Setting goals before diving into reports Top metrics to focus on ba...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 187: Spring Refresh: Revisiting Your Annual Marketing Strategy Kendra shares her own story of pivoting her marketing strategy this year by writing and publishing a book on AI. She talks about the importance of staying agile, identifying new opportunities, and evolving your strategy in real-time. Key topics covered include: Capita...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 186:  The Art and Science of Facebook Advertising with Robert Brill Kendra talks imperfect marketing with digital advertising expert Robert Brill, CEO of Brill Media. Robert shares insights on running successful ad campaigns, trends in digital advertising, and his biggest lesson learned. Topics covered include: Having a strategy...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman delves into the crucial practice of conducting a quarterly check-in. This episode focuses on evaluating the first quarter's successes and shortcomings, highlighting the importance of this process in fostering business growth and improvement. Key Points Covered in This Episode: Assessing Key Metrics: Kendra emphasizes...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 184: How AI Can Supercharge Your Podcast with Nick Nalbach Kendra talks imperfect marketing with podcast coach Nick Nalbach. Nick is a seasoned podcaster and leader in leveraging AI technology for content creation through his community NextGen Podcaster. Topics covered in today's conversation include: common misconceptions a...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman dives into the transformative potential of VIP events and services for businesses. She explores how these exclusive, high-touch experiences can significantly enhance client engagement and drive profitability. Key Points Covered in This Episode: Value of VIP Events and Services: Kendra discusses the importance of hosting VI...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 182: The Importance of Style Guides with Heather Romanowski Kendra talks imperfect marketing with book editor Heather Romanowski. Heather is a lifelong bibliophile who reads over 100 books per year and works to help polish and transform her clients' writing into the visions they dream of. Topics covered in today's conve...

Send us Fan Mail In this episode of the Imperfect Marketing podcast, host Kendra Corman delves into the crucial aspect of executing 90-day marketing plans effectively. She shares insights on overcoming common challenges and offers strategies for ensuring that your ambitious marketing strategies are successfully put into action. Key Points Covered in This Episode: Strategies for Troubleshooting and...

Send us Fan Mail Kendra talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers. Topics covered in today's conversation include: - Common marketing mistakes to avoid - The importance of caring about your clients - Following Amazon's customer-focused example - Getting candid insights...

Send us Fan Mail Host Kendra Corman takes a deep dive into the specifics of creating a detailed 90-day marketing calendar in this episode of the Imperfect Marketing podcast. Focusing on the importance of granular planning, Kendra guides listeners through the process of turning lofty goals into achievable weekly action items. Key Points Covered in This Episode: Mapping Weekly Activities : Kendra st...

Send us Fan Mail Kendra talks imperfect marketing with style expert Christine Vartanian. As the founder of Jade House of Style, Christine helps clients style their personal brand from head to toe. Topics covered in today's conversation include: Why style equals branding Tips for feeling confident on camera Customizing capsule wardrobes Making real connections for marketing Feeling empowered t...

Send us Fan Mail Join host Kendra Corman in this episode of the Imperfect Marketing podcast as she delves into the strategy of crafting effective 90-day marketing sprints. Kendra introduces her 'Momentum Mapping' system, a method designed to bring clarity and focus to your quarterly marketing plans. Key Points Covered in This Episode: Setting Quarterly Objectives : Kendra emphasizes the...

Send us Fan Mail Kendra talks imperfect marketing with digital marketing expert Keigan Carthy. As the founder of Vision Media, Keigan specializes in B2B content, strategy and paid social. Topics covered in today's conversation include: - Using social media to showcase authenticity - Establishing trust and consistency with video - Letting Facebook's algorithm target your audience - Tips f...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman explores the pivotal role of consistency in driving business growth. She shares her personal experiences and offers strategic advice on maintaining consistency, even amidst the challenges of an entrepreneurial lifestyle. Key points covered in this episode: The Importance of Consistency: Kendra stresses how maintaining cons...