Imperfect Marketing

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman interviews Brenda Meller, a LinkedIn coach and marketing expert. They discuss marketing tips for non-marketers, emphasizing the importance of consistency, creating a marketing plan, and leveraging social proof. They also discuss the value of email marketing and the power of building relationships in marketing. Brenda Melle...

Send us Fan Mail Episode 223: Turning Subscribers into Clients: Effective Email Marketing Strategies with Host Kendra Corman Kendra discusses the essential aspects of turning email subscribers into paying clients through effective email marketing strategies. She covers the subscriber journey, nurturing leads, and creating targeted campaigns to drive conversions. Highlights from today's episod...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman chats with Drewbie Wilson, a dynamic professional known for his exceptional journey from tech support to vice president of a multimillion-dollar consulting company. Drewbie shares insights into effective communication, lead generation, and the power of social media in building successful businesses. Topics Discussed: Living by...

Send us Fan Mail Episode 221: Email Marketing and Your Brand: Building Trust and Recognition with Host Kendra Corman Kendra discusses the essential role of email marketing in building trust and brand recognition. She highlights the importance of consistency, engaging content, and maintaining a recognizable brand voice. Highlights from today's episode include: The importance of consistency in...

Send us Fan Mail Cash Miller, CEO of Achieve Entrepreneur and Coworking Center, shares his journey as an entrepreneur and the importance of building a business that is saleable. He emphasizes the loneliness of entrepreneurship and the need for a support system. Cash discusses the value of coworking centers and mastermind groups in connecting entrepreneurs and providing a space for collaboration an...

Send us Fan Mail Episode 219: Balancing Promotion and Value in Your Emails with Host Kendra Corman Kendra discusses the tricky balancing act of blending promotion and value in your email marketing. She shares insights on how to engage your audience without coming off as overly promotional and how to build trust and loyalty through valuable content. Highlights from today's episode include: The...

Send us Fan Mail In today's episode, Kendra is joined by TJ Murphy, owner of Hite Digital Bend and publisher of World Local Central Oregon. TJ guides adventurous entrepreneurs in clarifying their messaging, developing effective marketing strategies, and gaining freedom in their business. He also hosts the Adventurous Entrepreneurs podcast, exploring entrepreneurial journeys to inspire and inf...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're chatting through the lifecycle of an email subscriber. Subscription Moment : Importance of clear expectations. Welcome Sequence : First impressions matter. Nurturing Phase : Keeping the relationship alive. Handling Unsubscribes : Graceful exits and moving on. Join Kendra e...

Send us Fan Mail In this episode, Kendra Corman and Josh Muskin discuss the impact of AI on content strategy for B2B brands. They explore the evolution of AI-generated content and its effect on organic search results. They also delve into the challenges of targeting in digital marketing and the importance of creative and data in campaigns. The conversation highlights the role of copywriters in lev...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're diving into the fascinating world of email sales psychology. Main Points: Scarcity: Limited time offers create urgency. Social Proof: Use testimonials and success stories. Authority: Share expertise and partner with influencers. Trust: Prioritize subscribers' experien...

Send us Fan Mail Welcome to Imperfect Marketing Podcast with your host, Kendra Corman In today's episode, we have a special guest, Max Ivy, a blind serial online entrepreneur with over 15 years of experience. Max is passionate about advocating for accessibility and inclusion, and he shares valuable insights on how business owners can benefit from making their websites and content accessible t...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene. Key Points: Remove inactive subscribers - Say goodbye to those who haven't engaged in months. Segment your list - Organize subscribers for targeted content. Validate email addresse...

Send us Fan Mail Colin Sandberg is a multi-business owner and founder of FinElevate, a strategic finance firm helping business owners leverage their numbers to make money. As the CEO of manufacturing, distribution, and service businesses, Colin developed a passion for demystifying small business finance and supporting entrepreneurs in achieving their dreams. Topics Discussed: Importance of Managin...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we dive into some aspects of Email Marketing Ethics. Topics covered in today's conversation include: The importance of transparency in email marketing Obtaining explicit consent from subscribers Protecting subscribers' privacy and personal information The consequences of un...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.  Topics Discussed Misconceptions in Brand Science Importance of Continuous Brand Refreshment In...

Send us Fan Mail In this episode of Imperfect Marketing,  Kendra Corman explores enhancing email engagement through interactive elements. Main Points: Importance of Interactive Emails Engaging Elements like Quizzes and Polls Optimizing for Desktop and Mobile Understanding Email Client Limitations Strategic Integration for Audience Engagement Join Kendra every Tuesday and Thursday for more insightf...

Send us Fan Mail Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management.  "Mastering Podcast Marketing with Alesia Galati" Guest Bio: Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia h...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success" Episode Overview AI Rhyme Introduction : Kendra begins with a creative nursery rhyme about email metrics. Open Rates Misconception : Discussing the limited value of open rates in gauging true engagement. Impo...

Send us Fan Mail Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connectio...

Send us Fan Mail Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line? Main Topics: Importance of From Name : Trust and familiarity Power of Subject Line : Engagement and curiosity Case Studies and Stats : Impact on open rates Best Practices : Consistency and personalization Tools and Techniques : Leverag...

Send us Fan Mail Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in business relationships...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab. Episode Highlights: About the Promotions Tab Factors for Email Categorization Benefits of the Promotions Tab Best Practices for Email Design Resources Mentioned: Kendra's Subject Line Tips: https://kendracorman.com/subjectlines Than...

Send us Fan Mail Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com. Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sale...

Send us Fan Mail Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service. Key Takeaways: 24/7 A...

Send us Fan Mail Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective industries. Topics Discussed: Transi...