Imperfect Marketing

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 249: AI for Social Media: Crafting Engaging Content with Host Kendra Corman Kendra discusses how to effectively use AI tools for social media content creation without losing your authentic voice. Highlights from today's episode include: The importance of using AI as an enhancement, not a replacement for your creativity How t...

Send us Fan Mail Episode 248: Beyond the Press Release: Creative Strategies for Media Coverage with Guest Liese Gardner Kendra talks imperfect marketing with seasoned communications and PR expert, Liese Gardner. Liese founded Liese Gardner Communications in 1999, driven by her passion for helping creative companies, both large and small, increase their visibility and brand presence. She specialize...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 247: AI in Marketing Automation: Enhancing Customer Journeys Kendra discusses how AI is revolutionizing social media content creation and marketing automation, offering insights on using AI tools effectively without losing authenticity. Highlights from today's episode include: The role of AI in content creation and why it&ap...

Send us Fan Mail Episode 246: Podcasting for Business: Strategies for Content, Monetization, and Growth with Guest Cody McLaughlin Kendra talks imperfect marketing with Cody McLaughlin, an experienced podcast showrunner, guest, and host with over 1000 media appearances. Cody is a published writer in the outdoor space and is responsible for all elements of production at Trout Stream Studios, from p...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 245: The Future of SEO: How AI is Changing the Game Kendra discusses how artificial intelligence is transforming SEO and how marketers can leverage AI tools while maintaining their unique voice and expertise. Highlights from today's episode include: The evolution of SEO from keyword stuffing to user intent and quality conten...

Send us Fan Mail Kendra talks imperfect marketing with B2B marketing expert and podcast host Eric Eden. With over 20 years of experience leading marketing teams for internet services and SaaS companies, Eric shares his insights on the evolving landscape of B2B marketing. Topics covered in today's conversation include: The most remarkable marketing strategies Eric has implemented How marketing...

Send us Fan Mail Imperfect Marketing with host Kendra Corman Episode 243: Productivity Hacks: Leveraging AI Tools for Efficient Workflows with Host Kendra Corman Kendra discusses how AI tools can significantly boost productivity and save time for marketers and content creators. Highlights from today's episode include: The role of AI in streamlining podcast production Using AI tools like River...

Send us Fan Mail Kendra talks imperfect marketing with productivity expert and coach Andi Wright. With over 20 years of experience in coaching, training, process development, strategic direction, and project management, Andi helps companies, teams, and individuals achieve more. Topics covered in today's conversation include: Understanding your personal work style for better productivity Ident...

Send us Fan Mail Kendra discusses the importance of setting achievable Q4 goals for small business owners and B2B service providers, offering practical tips and strategies to end the year strong. Highlights from today's episode include: The significance of Q4 for B2B service providers How to set 1-3 quality goals for Q4 Understanding the 'why' behind your goals Practical tips for re...

Send us Fan Mail Kendra talks imperfect marketing with Tracy Beavers, CEO and founder of Tracy Beavers Coaching. Tracy has a proven track record in marketing, sales, and business growth with an award-winning career spanning 20 years and a multi-six figure business. She has helped hundreds of entrepreneurs with everything from overcoming the fear of sales to growing their business visibility throug...

Send us Fan Mail Kendra discusses the importance of looking back at Q3 achievements and planning for Q4, offering insights on goal-setting, adapting strategies, and leveraging current trends for business growth. Highlights from today's episode include: The value of celebrating Q3 accomplishments, big and small How to adjust goals without feeling like you're admitting defeat Strategies fo...

Send us Fan Mail Episode 238: AI-Generated Podcasts: The Future of Content Creation with Ian Harris Kendra talks imperfect marketing with Ian Harris, an expert in product and technology strategy who has helped some of the largest companies on the planet. Ian is here to help us unpack the meaning of technology change, especially around AI, content creation, and the future of business. Topics covere...

Send us Fan Mail In this episode, Kendra Corman explores the humorous and cautionary side of AI in content creation, sharing notable AI blunders and offering practical advice for marketers using AI tools. Key Takeaways: AI can make significant errors, from fabricating legal cases to misinterpreting historical images. While useful for idea generation and first drafts, AI requires human oversight an...

Send us Fan Mail Kendra talks imperfect marketing with Kyle Mealy, a dynamic leader, teacher, and speaker who specializes in unlocking trapped potential in entrepreneurial businesses and their leaders. Kyle is a fractional Chief Revenue Officer for small businesses, helping them align their marketing and sales strategies for maximum growth. Topics covered in today's conversation include: The...

Send us Fan Mail In this episode, Kendra Corman discusses the use of AI-powered tools for idea generation, email outlining, and writing. She introduces ChatGPT, Claude.ai, and Perplexity.ai as her favorite AI assistants. These tools can help with generating ideas, structuring email content, overcoming writer's block, conducting research, and experimenting with different tones and styles.  Hig...

Send us Fan Mail Tom Amate, CEO and co-founder of Entail AI, discusses common organic marketing mistakes and the importance of creating high-quality content. He emphasizes that while AI can be a valuable tool, simply generating content with AI without adding value or differentiation is a mistake.  Highlights: Avoid the mistake of generating content with AI without adding value or differentiation....

Send us Fan Mail Kendra Corman explores email marketing strategies that keep clients engaged and returning for more in this informative episode of Imperfect Marketing. Highlights: The cost advantages of retaining customers versus acquiring new ones Techniques for building a quality email list with compelling lead magnets How personalization and segmentation enhance email marketing effectiveness Es...

Send us Fan Mail In this episode, Kendra Corman sits down with Erin Craske, a leadership and business coach with extensive experience in international multi-level companies, to discuss common mistakes businesses make in marketing and branding. Erin Craske is the author of a comprehensive book on brand and business strategy, bringing over 20 years of experience to help businesses avoid common pitfa...

Send us Fan Mail In this episode, Kendra Corman addresses common obstacles and provides actionable strategies to overcome them. Highlights: Boost open rates with creative subject lines and effective list segmentation. Improve click-through rates by injecting personality and using engaging content. Minimize unsubscribes by setting clear expectations and offering subscription options. Overcome time...

Send us Fan Mail Adrian Moreno shares his journey into email marketing and the power of building an email list. He emphasizes the importance of marketing to the people who already have the trust of your buyers and getting endorsed by them. He discusses the misconceptions of email marketing, including the belief that people don't want to read emails and that people get bothered by too many ema...

Send us Fan Mail Kendra Corman is the host of Imperfect Marketing and a seasoned marketing strategist dedicated to helping businesses leverage email marketing to create cohesive and effective marketing strategies. With extensive experience in corporate marketing and a passion for integrating various marketing channels, Kendra shares practical tips and insights to help businesses build stronger rel...

Send us Fan Mail Nancy Zare, creator of the Likeability System, joins Kendra Corman to discuss how to convert prospects into clients by building rapport and understanding their buying styles. They explore the importance of likeability in sales, the four buying styles, and the role of spirituality in communication. Nancy emphasizes the need to adjust your communication style to match the buyer&apos...

Send us Fan Mail In this episode, Kendra Corman discusses the power of personalization in email marketing. She explains why personalization matters and how it can help grow your business. Kendra emphasizes the importance of segmentation and tailoring content to specific groups. She provides best practices for creating personalized emails, including using conversational and relatable tones, offerin...

Send us Fan Mail Sami is a digital marketing strategist focused on helping small to mid-size nonprofits and businesses grow through marketing. She is also the host of the podcast Digital Marketing Therapy, where she supports nonprofits in raising more money online. With extensive experience in digital marketing, Sami specializes in using websites, social media, content, and email marketing to enha...

Send us Fan Mail In this episode, Kendra Corman discusses the importance of measuring the success of email marketing campaigns. She emphasizes the need to understand key metrics, such as open rates, click-through rates, conversion rates, bounce rates, unsubscribe rates, and list growth rate. Kendra also highlights the significance of setting your own benchmarks based on historical performance and...