Imperfect Marketing

Send us Fan Mail Whether you are JUST starting out or you are going full boar through growth, there's one crucial question to answer. Do you REALLY need an email marketing system?  In this episode, I talk about why you most likely need an email marketing system and why it is an AMAZING investment in your business.  How? Well, an email marketing system... Keeps you compliant Isn't that ex...

Send us Fan Mail Welcome back to Imperfect Marketing! This episode with Lorraine Ball is truly chock full of tips, ideas, and insights that I am sure will help you and your marketing. It's time to build landing pages that convert! Click here to access the transcript and follow along. Here are a few of the things that we discussed: Landing pages should be about one (1) topic. The word on the b...

Send us Fan Mail Google's Helpful Content Update made it so that thoroughly covering a subject is now more critical than ever, which is why we're focusing on topic clusters! If you want to improve your rankings or boost your blog articles' value for readers, consider developing content clusters or topic clusters. It's about thoroughly covering a topic to improve your authority...

Send us Fan Mail I had an amazing conversation with Erin Ollila, conversion copywriter extraordinaire. It was so good and interesting that we ran out of time before I could ask her all my questions. Hopefully, she will come back on again soon! We discussed many topics like organically moving users through your site, doing a spring cleaning audit of YOUR website, and getting incredible testimonials...

Send us Fan Mail I always get the question, "What keywords should I optimize for?" If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief. Spoiler Alert: Optimize for whatever your audience is searching for. Let me say it again. Use the same keywords that your audience uses when searching! Yep. It's that easy...

Send us Fan Mail How are your goals progressing? If it feels like a struggle, it might be time to try a different technique. Have you thought about creating a vision board to help you achieve them? I know I have! And I have my vision board hanging to the right of my desk with my goals all spelled out so that I see it each and every day. That's why I spoke with Dawn Hattison. She is a life coa...

Send us Fan Mail This is a topic that gets me all "geeked out" because I LOVE helping people take the stress out of generating content ideas. (Hint hint: click here for 5 secrets to ending your content drought!) There are so many ways to get ideas for your blog, podcast, videos, and social media posts.  All of it leads to topics that people are looking for.  How do you get those ideas? W...

Send us Fan Mail I am joined by Gary Geiman this week from DMN8. I love the simplicity of what Gary shares, but he is right in saying that there are things you're (likely) not doing that are holding you back and costing you business. The first thing we talk about is answering the phone! It's so important to have someone pick up the phone and maintain contact with prospects and clients. I...

Send us Fan Mail The trend is all about video, so when you get down to it, what can you do to leverage YouTube for your marketing? Here are a few of the tips I go into detail on: Make sure your account is a business account and not a personal account  Go into your channel settings and make sure they are complete  Create original videos Benchmark your competition or those who have a similar audienc...

Send us Fan Mail I am always looking for fresh images to use in my social media posts, on my website, and for my clients' projects.  Images are a big part of marketing, and we don't all have the budget for unlimited photo shoots. (sigh... I really wish I did) But because so many people need clarification on copyrights and how they work, and what you can and cannot use, I brought in an ex...

Send us Fan Mail In this Imperfect Marketing Brief, we will talk about measuring your goals. How do you make sure you are on track? How do you ensure you aren't losing track or forgetting about them? Key Performance Indicators or KPIs are the secret. So what are the indicators that you can measure to let you know if you are headed in the right direction? I have a few that I measure. It should...

Send us Fan Mail In this episode of Imperfect Marketing, I had the honor of speaking with a Digital Nomad, Jason Barnard. Jason is not just a digital marketing expert; he has been a cartoon blue dog and is a musician with the double bass as his specialty. When we recorded, I got a chance to look around his music room, and it was pretty cool to see all of his instruments. Basically, we talked about...

Send us Fan Mail So, I hope you already know my general feelings on trends—but just in case you're new to Imperfect Marketing—I don't recommend jumping on the latest trends JUST because everyone else is! None of these social media trends I feature in this episode might be a good fit for you. That's okay! It's more important to stick with something that feels authentic to your b...

Send us Fan Mail Today's bonus episode is about how to increase your visibility without Paid Ads. Tracy Beavers has a ton of experience in sales and marketing, and while she isn't against paid ads, she believes in doing all the free stuff first. Her follow-up and follow-through are quite amazing. Click here to access the transcript and follow along! Resources and Related Links: If you wa...

Send us Fan Mail In this episode of Imperfect Marketing, I get to speak with Ben Lund of Rise Marketing Group. We have an amazing conversation and explore several 2023 marketing trends he sees developing. Here's a quick little cheat sheet of topics: AI Machine Learning Automation User First Relationships Strong Creative These are great things to consider as we move forward in our marketing pl...

Send us Fan Mail So, I spoke with you in the last Imperfect Marketing Brief about 2023 trends. One of those trends was the short-form video. How can you leverage short-form video for you and your audience? Here is the script for the "fake" that might become real (or reel 🤣) one day soon: Do you want to know the three biggest mistakes solopreneurs make when building their content, like b...

Send us Fan Mail Today is National Clean Your Desk Day, and what better way to start the year off than with a clean desk? Join me as I ask C.Lee Cawley, a professional organizer, all about organizing your desk. Click here to access the transcript and follow along! C.Lee Cawley's Product Recommendations: First, start with folders: From Amazon From Staples Then, organize your folders: The Ikea...

Send us Fan Mail We are kicking off the new year with a great conversation on productivity and saving time. Blaine Oelkers is America's only Chief Results Officer. His PDF process for getting an hour's worth of work done in 30 minutes is the way we should all work. First, you Plan. Plan your day in advance and make sure you know what needs to get done, the night before. Then, you Delegat...

Send us Fan Mail Okay! So I always share that you shouldn't immediately jump on trends, BUT staying up to date is important. So, keep the latest trends on your radar because, who knows—you might find one that feels authentic to you and your brand.  Here are my favorite 2023 Marketing Trends so far: Shortform Video Influencers, Micro-Influencers, Micro-Micro-Influencers, and YOU! Improving the...

Send us Fan Mail Welcome to the final Imperfect Marketing episode for 2022! I'm excited to share these highlights with you all. Thank you for joining me on this journey so far. This is the 58th episode, and there are still so many more exciting topics and marketing lessons to come in 2023! Here are a few highlights from 2022: Episode 2 with Brenda Meller Episode 6 with Marci Taran Episode 44...

Send us Fan Mail It's that time of year, and hopefully, you have been setting goals for 2023—but, it's not too late to start! I recently met with a client, and we were starting their 2023 planning, and I asked them what their goals are for the year. They responded with a question that I get all the time. "You mean my marketing goals?" My response was to say, no, I mean the busi...

Send us Fan Mail I have had the pleasure of knowing Linda Kleist since 2015! I can't believe how quickly time flies. She is a fantastic branding expert. We discussed so many aspects of branding, like... What defines a brand? What is branding? How (and when) to save money on the tangible components of your brand.  Items Related to this Discussion: Identity Creative Simon Sinek's Ted Talk...

Send us Fan Mail I recently read The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success. Not my usual read, but I heard good things. Spoiler Alert: I LOVED IT! It is an excellent book about how to be happy by measuring what you have achieved—while still striving for the ideal. One of my big takeaways from this book was to switch when I determine my priorities fo...

Send us Fan Mail In this episode of Imperfect Marketing, I speak with Jennifer Palmer of VisibilityPod. She is the host of several podcasts and works with authors to make sure they are visible and being seen in the way they want to be seen. One important topic we covered is this: do you know what conversation you want to have? Knowing and understanding your message is crucial in building relations...

Send us Fan Mail 'Tis the season for New Year's Resolutions! One of my big ones this year is working towards creating an Ideal Week with my calendar. As you may know, I am a HUGE fan of my Full Focus Planner and feel like I need to write poetry about it. It has been such a powerful tool in increasing my productivity! However, the one piece I never followed or did was completing the &quot...