Imperfect Marketing

Send us Fan Mail Welcome to the Imperfect Marketing 100th episode celebration! Today, we're highlighting key marketing lessons from previous episodes. Let's dive in! We've all had our fair share of marketing mishaps, haven't we? Our first guest recalls a Facebook campaign that didn't go as planned, despite partnering with a colleague and investing a significant amount of m...

Send us Fan Mail Go ahead and leave your downloadables up forever. Why not?  If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything. If someone magically found that la...

Send us Fan Mail Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline an...

Send us Fan Mail Start a once a month Website Wednesday or Maintenance Monday for yourself and schedule the 2nd Monday or Wednesday of the month as your maintenance day. I try not to do the first week of the month or the last week of the month because I feel that there is always a lot of other things that go on depending on your industry.  I usually do a Pomodoro. Work for 25 minutes and have a 5...

Send us Fan Mail Are you tired of hearing that generic messaging and one-size-fits-all marketing tactics are the key to success? It's time to break free from the ineffective approach and start achieving stronger B2B connections through personalization. Feel the pain of missed opportunities and lackluster engagement no more. Join us in this episode as we uncover the power of tailored messaging...

Send us Fan Mail Just in April, Google released a review update for products, services and things. They also provided tips on How to write reviews so that shoppers can find those reviews in Search. Here is the link to Google’s writeup if you want to read it yourself: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews So… what are the best practices that Google...

Send us Fan Mail In this episode of Imperfect Marketing, we speak with Jesse Ringer on SEO tips and insights.  We talk about the old style of SEO and how it is more about having a conversation with your customers and prospects.  Google is smarter than you think.  Create content that your audience wants to read, listen and watch.  Be sure to have an honest conversation with yourself about how compe...

Send us Fan Mail Before I became a podcaster, I was a blogger. I genuinely enjoy writing and have been really good at it for a long time, but blogging for SEO can be a bit different. Search Engine Optimization is all about improving your site's ranking in the organic or non-paid section of search results. It's important to focus on if you want to be discovered by your prospects and custo...

Send us Fan Mail Facebook Groups are a phenomenon that have grown the businesses of quite a few people.  In this episode of Imperfect Marketing, I speak with Kim about how she built a business leveraging Facebook Groups.  Facebook Groups are unmatched in the world of social media. Do you have a favorite Facebook Group? Let me know. Looking to leverage AI? Want better results? Want to think about w...

Send us Fan Mail The phrase "auditing your website" sounds intimidating, but please stick with this episode! It's a super important practice for ANYONE who has a website—including me. I recently went through my website and found five links that didn’t work. My site for KendraCorman.com isn’t that old, and a few links were already out of date. It happens as time progresses and things...

Send us Fan Mail So excited to have had the opportunity to interview Elizabeth Louis. If you are struggling with thinking traps or want to understand how to improve your marketing by improving your mindset. "Psychologists should be the best copywriters." - Elizabeth Louis Figuring out what your audience wants and needs is so powerful. It helps you to create better marketing when you full...

Send us Fan Mail Whether you are a brick-and-mortar location or an online business, being found online is important, and today's brief explores the world of Google Business Profile! In case you haven't kept up with the updates, Google Business Profile was previously known as Google My Business. It is a hugely powerful tool that can help increase your business's searchability. There...

Send us Fan Mail Thank you for joining me on another episode of Imperfect Marketing! Today I am joined by Alison Knott and we dive deep into answering questions with SEO. Alison thrives in the intersection of the web, creativity, and business—which I love! This episode explores topics around SEO, email marketing (my favorite!), web ownership, and brand authority. Connect with Alison Knott: Her web...

Send us Fan Mail Email Deliverability is the ability to get your emails to subscribers’ inboxes. Sounds powerful, right? You don’t want to invest all your time and energy into building your email list....only for your emails to get lost in cyberspace. So what defines strong deliverability rates? Good email deliverability is 95% or higher and your email system’s deliverability is key to ensuring yo...

Send us Fan Mail As we head into the Easter Weekend, I wanted to go a bit off-topic and talk about faith and faith's interactions with your brand, business, and community. Your faith does not have to be separate from your business OR brand, which is what I want to explore in this episode.  In case you didn't know, I am Catholic. I am Christian. I believe that we are obligated to make a p...

Send us Fan Mail Spring has sprung and the weather is improving here in Michigan where I am recording this episode, which means it's time for spring cleaning! I know, I know, this podcast is called Imperfect Marketing but hey, spring cleaning is great for a variety of things—including your email list. So, let’s talk about list hygiene. Would you rather have an email list of 3,000 people OR a...

Send us Fan Mail Thank you for tuning in to another episode of Imperfect Marketing! Today's guest is Kim Thompson-Pinder of RTI Publishing and the Author to Authority podcast. We had an amazing, insightful conversation about the power of words, publishing books, and authority marketing. So, what is authority marketing? It's embracing your expertise and using your knowledge to provide val...

Send us Fan Mail What's a cold email and how do you send them? Great question! A cold email is just something you send to someone who hasn’t done business with you. You might know them, or you might not. Pro tip: This type of email should NOT be sent to someone you found on a huge purchased email list. Instead, send it 1:1 and keep it personalized to the person you are sending it to. This sho...

Send us Fan Mail Thanks for joining me for another Imperfect Marketing episode! I am joined by Tim Fitzpatrick, an entrepreneur and business owner with expertise in marketing and business growth. Today, we dive deep into marketing fundamentals and steps to help you develop and grow your business. He unpacked some nuggets about targeting your right market and his journey of failures and successes t...

Send us Fan Mail Welcome back to another episode of Imperfect Marketing! Today’s brief is about making email marketing easier and more personalized. Have you ever gotten an email and been like…  "WOW! That’s just what I was looking for!" That’s an amazingly perfect and personalized email—whether they included your name or not. They know and understand their audience, which is key to ALL...

Send us Fan Mail This week I had the pleasure of speaking with Jenny Mitchell, a leadership coach, to better understand the emotional side of delegating and why we struggle with outsourcing. Complicated emotions surround delegation, and being aware of the ones you struggle with is the first step to recovery. Fear is ultimately what holds us back from delegating. It could be the fear of not getting...

Send us Fan Mail Welcome back to another Imperfect Marketing Brief! I hope you're ready to answer a CRUCIAL question: to GIF or not to GIF. Now, let's take a step back. One of my goals for 2023 was to increase my email engagement by 10% by the end of Q2. I am excited to report that I have already achieved it and am moving into maintenance mode. So, how did I do it? GIFs! It sounds so sil...

Send us Fan Mail This week on Imperfect Marketing I had the honor of speaking with Claire Chandler. She is a thought partner to many CHROs and other c-suite members. Claire talked with me about how your strategy and growth need a strong foundation. That's your mission or your "why." It was fun to see that we are both fans of Simon Sinek's Golden Circle TED Talk . If you haven&a...

Send us Fan Mail I'm thinking of a girl sitting at home alone, birthday signs and streamers around, sad and lonely in a fluffy pink dress. (I don’t know why, but the fluffy pink dress is always there!) She's waiting for people to show up to her party—but no one is coming. I feel for her! I was very awkward growing up (and still am!) and am a self-professed "geek” or “nerd” who loves...

Send us Fan Mail Today's Imperfect Marketing conversation is with Scott Murray and we had a great conversation about building relationships—not just marketing or promoting. People enjoy connection and relationships,  so ask yourself this: are you telling your prospects what to do? Scott does a lot of reading and brought quite a few resources to the discussion, so there are links below to seve...