Imperfect Marketing

Send us Fan Mail Today's episode is going to be a little bit different! Special thanks to Angela Mitchell of Bridged Benefits Solutions, who was my special guest for this episode. Instead of me interviewing Angela, she asks brings the questions she has about running her business. Then, we work together to find solutions! This is the episode for you if you've ever wondered: What social me...

Send us Fan Mail I discussed why all businesses needed a marketing plan a few weeks ago. I'll link that episode in the resources section if you need a refresher! So, what happens if you don't have a marketing plan? Here are five things you will face if you don't work on that for your business: 1. You won't have a clear direction. If you are anything like me, your shiny object s...

Send us Fan Mail You may or may not know this... I teach as adjunct faculty for Rochester University. I LOVE teaching and sharing my knowledge with students! This week I invited Rebekah Pinchback, the Director of the School of Business at Rochester University, to join me. I loved hearing her perspective on why they rolled out a digital marketing degree program. We also discuss internships and how...

Send us Fan Mail A blog is one of the most powerful pieces of content you can create. When done right, it can help feed your email newsletter, build your SEO, and help make creating social media content a TON easier. Blogs are an oldie but goodie, and while I LOVE trying new things, blogging can be one of the best tried and true techniques you can use! However, before you dash off to start your ne...

Send us Fan Mail Are you ready to dive deep into the common business mistakes you are overlooking? I know this sounds like a heavy topic, but I promise it's important! Tim Redmond, CEO of Redmond Growth Consulting, dedicates himself to helping you grow your profits, business, and life through his innovative coaching process. He brought AMAZING insight to this episode, and I'm excited to...

Send us Fan Mail I know you're at least familiar with hearing the words strategy and tactics applied to marketing—but what do they mean? And which comes first? Well, you're in the right place because today's Brief answers these questions! Strategy and Tactics Everyone says you should start with strategy, but 90% of them jump straight to tactics—which I don't recommend. Instead,...

Send us Fan Mail I was joined by Heather Chavin this week, and I'm so excited to share this episode with you! She works with solopreneurs early in their business journey and helps them develop their marketing efforts. My favorite takeaway? Listen to the experts but always interpret their advice within your specific business and market needs. What works for the experts may not work for you and...

Send us Fan Mail We are headed into a crazy busy holiday time. I get it; we don't have much time to stop, smell the roses, look around, and create a strategic plan. Large companies started their 2023 plans at least a month ago and are probably already creating budgets to submit for their marketing plans. I know it feels like you don't have time to dedicate to planning your 2023; however,...

Send us Fan Mail This Imperfect Marketing episode is for you if you... feel that you are not enough think that everyone knows what you have to share have tried a new marketing tactic, only to give up after a week I had a fantastic conversation with Michelle Vroom, Small Business Marketing Strategist, about our limiting beliefs. She shares how she helps her clients overcome these and how she helps...

Send us Fan Mail Today we will continue our discussion of list hygiene and the things you need to keep a clean list. Step One: Remove all your bounced emails that are no longer valid. Each time you send an email, you get a bounce report. Sometimes it is a temporary bounce, but other times it is permanent. Constant Contact, for example, will give you a report of bounces they recommend for removal,...

Send us Fan Mail When was the last time you looked at your website homepage through the eyes of your audience? Don't look and see if it says what YOU want. Does the content resonate with the person you want to purchase your product or service? Do you clearly identify the problem you solve and explain how you can help them? Are you writing for your audience? This is only ONE piece of what Patt...

Send us Fan Mail Welcome back to another episode of Imperfect Marketing! In today's brief, we will be talking about two things you should be working on right now. First, we will talk about the increasing interest rates—which is good for your marketing. Then we'll discuss engagement and how important that is for you. Interest Rates So, let's start with why rising interest rates are g...

Send us Fan Mail Peaceful confidence. Doesn't that sound amazing?! Well—I believe it is. If you believe in yourself and know your gifts, people take notice. When you accept yourself, you exude peaceful confidence, which is just one of the MANY things Jen and I discussed during this Imperfect Marketing episode. We also discussed our desire to serve others—if you've been around for a minut...

Send us Fan Mail This is episode 4 of 6 in a series on the customer journey, and we're covering Solution Aware customers today. I'll include links to the previous episodes in the resources section below!   Those who are Solution Aware know they have a problem and are motivated to explore solutions. They are investigating how to do it and are interested in finding what might work. Case st...

Send us Fan Mail Carrie LeZotte has A TON of experience as a filmmaker and business owner. I had the pleasure of meeting her during the pandemic when she was helping so many of us appear camera ready—and feel confident—while working from home.  Yes, I love my T-Shirts and sweatpants, but her presentation motivated me to step up my game! This is the episode for you if you're interested in lear...

Send us Fan Mail  This Imperfect Marketing Brief is episode 3 of 6 in a series on the Customer Awareness Journey, and we're covering Problem Aware customers today. I'll include links to the previous episodes in the resources section below!  You need to meet your customers where they are in their process. I love working with customers in the Problem Aware Phase. They are my favorite group...

Send us Fan Mail International Podcast Day is September 30th, and in honor of this holiday, I decided to share a bit of my journey in podcasting. In this episode, I share many lessons learned along the way and answer some frequently asked questions. Did you know this isn't my first podcast? Now, let's not go looking for that first one! It was rough. I didn't enjoy it, didn't pr...

Send us Fan Mail This Imperfect Marketing Brief is episode 2 of 6 in a series on the Customer Awareness Journey, and we're covering Unaware Prospects today. I'll include links to the previous episodes in the resources section below! Unaware Prospects are one of the hardest groups to market to. They are not impossible to reach, but you must make them aware of their problem before selling...

Send us Fan Mail Are you intrigued by the episode title? CAN a business survive without maintaining a social media presence? Well, this Imperfect Marketing episode with Johanna Renoth might seem counterintuitive, but it offers an amazing new perspective on business management. Yes, it is possible to market your business without relying on social platforms! I had a fantastic time speaking with Joha...

Send us Fan Mail This episode begins a 6 part series focused entirely on the Customer Awareness Journey.  The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include: Unaware: this prospect doesn't even know they have a problem. Problem Aware: They are aware of the problem but not the solution Solution Aware: They are inte...

Send us Fan Mail WOW! I knew nothing about Amazon Marketing before my discussion with Annalisa DeMarta, but I learned A LOT during this episode of Imperfect Marketing. I hope you do too! We explore different advertising techniques used in the Amazon Marketplace and unpack Amazon's keyword ranking. Here's a hint: reviews and service matter, and it's a pay-to-play world. One other fac...

Send us Fan Mail In this Imperfect Marketing Brief, I discuss why your email open rates don't accurately indicate engagement rates. (P.S. If you want to learn more about that, check out my blog exploring Apple's iOS 15 update here!)  So...what should you be tracking? Great question! You should track: email list growth total clicks total leads total conversions unsubscribes I hope this ep...

Send us Fan Mail This week's Imperfect Marketing podcast is full of tips on search engine optimization tips from SEO expert Stephanie Long. Whether searching for the perfect keyword ideas or understanding the technical SEO behind your website, this episode provides tips and resources. As you may know, I can't get enough of Answer the Public! This tool is a great resource to help you find...

Send us Fan Mail How do you start an email marketing program before you have a website? It's easier than you think, and the earlier you start email marketing, the better off your business will be.  Create a "Coming Soon" page and include a form where people can sign up. Leverage all your collateral, including your email signature, to encourage signups Ask your existing contacts Mark...

Send us Fan Mail I am so excited to have spent time with Jimmy Huynh, Kajabi's Senior Manager of Customer Training! In this episode of Imperfect Marketing, Jimmy Huynh and I have a great time talking about his journey into the marketing world—he helped his dad market his business when he was young. We also discuss lead nurturing and generation, the importance of monitoring trends, and his big...