Imperfect Action

Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business. - Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresis...

It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This "spray-and-pray" approach doesn't work anymore and it's time to become much more intentional and strategic. In today's episode, I share 5 tweaks that you can do to reach more of the right people. - Why getting crystal clear on your messaging, your content strategy and yo...

There's so many business do's and don't's out there that it's hard to know who and what to believe. These are often based on the latest trends and don't *actually* move the needle in your business. In today's episode, I'm sharing 7 pieces of bad business advice that are a waste of your time and your money. - Why thinking there's one "magic pill" for your business will only lead to you jumping arou...

Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today she is joining me to share her journey over the last few months and how she identified what wasn't working in her business and how she pivoted to the needs of her audience. - How to identify areas where your business model...

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! This is the second (of 2) special episodes where I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them. - Why reinvesting back into your business is e...

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! So, across two special episodes I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them. - What "I don't have enough time" really means and what to ask...

I've learned that most of the very successful people I've met spend a *lot* of time reading. But I think it's more about the art of reading itself, rather than the actual "strategies" or "tactics" in the books. In today's episode, I'm sharing the books that I've loved reading this year and what's next on my reading list. - How reading can impact your business, even if you're not reading business b...

Have you been thinking of starting a podcast? Then this episode is for you! I've been podcasting for 5.5 years and I've also helped to launch hundreds of new shows through my A-Z Podcast Launch Plan. In this episode, I'm sharing the things you need to know before you start your own show. - Why having a podcast won't automatically make you stand out and the question you need to ask yourself first....

This episode is by popular demand—my mid-year audience survey showed me that (a) most of you are starting to feel burned out and sick of social media, and (b) you have no idea where else to get clients. In today's episode, I'm sharing 6 ways to get clients without showing up online. - Why attending in-person events can help you to build your network and business opportunities. - How sharing your o...

When you try lots of different things in your business—or worse, quit before something even has a chance to work—you don't give anything the chance to stick. What many business owners don't realise is that things take time—there's no shortcuts and no hacks for instant success. In today's episode, I'm sharing 5 things that can really hurt your business' growth, especially if you're not aware of the...

Mike Bromley is the CEO of Beyond Billables, a branding agency for professional firms across the globe—and he's also my former boss. In today's episode, I'm chatting with Mike candidly about his journey through burnout and navigating a tough period in his personal and business life. I believe this is such an important topic for all business owners, and it's something we really need to talk about m...

Struggling to generate content ideas for your audience? Ask them! That way they're coming up with ideas for you, that they *actually* want, saving you time and brain power. In today's episode, I'm sharing this and more simple tweaks that you can use to save time when it comes to content marketing. - How using your audience to generate content will help you to meet them where they're at and give th...

I recently learned some hard truths while hanging out with a bunch of other entrepreneurs on a ski trip retreat recently. Most of them were miles ahead of me in business, but I learned *so much* from them. In today's episode, I'm sharing what I learned so that you can leverage them for your business growth too. - Using the Pareto Principle to understand where you're putting in the most effort to g...

We put so much pressure on social media to grow our business. But there are other ways to do this! In today's episode, I'm answering a listener's question about how she can grow her email list outside of social media. - How understanding the value that your email list offers will guide the language you need to use to encourage subscribers. - Why clarifying *what* you're sharing through your email...

It's so deflating when you *know* that people are looking at your offers but those looks are not converting into sales. When this happens, something may be amiss and you may need to make some changes. In today's episode, I'm sharing 5 mistakes that you may not realise you're making and what to do instead. - The importance of reaching the right people (and clues you may be reaching the wrong ones)....

Whenever I try something new, I always come up against that little bit of self-doubt that says "can I really do this?". While some self-doubt is healthy, you can't allow it to stop you from doing the things that you really want to do—that's when it becomes a problem. In today's episode I'm sharing 5 tools to help you overcome self-doubt when it starts to get in your way. - How understanding your m...

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways that you can create a quick cash injection into your business when sales are slow. - How creating a low-hanging fr...

It can feel a little daunting when planning to delegate parts of your business to someone else for the first time. But there's some things you can do (and mistakes to avoid) to navigate this process more easily. In today's episode, I'm sharing 3 big mistakes that you can avoid when delegating for the first time. - Why having clarity about the role you need is essential before you even start lookin...

Often, what moves the needle most in your business are the simple tweaks, like being curious (instead of rigid) and tracking your numbers (even if it's "boring"). In today's episode, I'm sharing 7 simple habits that can transform your business—and your business mindset. - Why tracking your numbers *is* important, even when it seems boring and slow. - How being curious and less attached to the outc...

I've made *a lot* of mistakes in my business journey. And one of these was lacking the clarity and focus for the vision I had for my business' future. In today's episode, I'm putting *you* in the hot seat with some questions to ask yourself to find this clarity and focus for yourself. - The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes. - Why getting...

Launching is not a one-time gig. It's a repeatable process that works for your product and your audience, so that you can continue to launch a few times a year and bring in profits each time. It starts with the first launch—but it doesn't end there. In today's episode, I'm sharing more about the repeatable live launch framework that I use in my own business. - The four R's that create the framewor...

It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, talking non-stop about their offers). But the reality is that often it's the little things that make the biggest difference. In today's episode, I'm sharing 5 small things that will move the needle the most in your next launch. - Why understanding wh...

Recently, I put a call out on Instagram, asking my audience to share their questions about launching and selling their online offers and I got some great questions in response! In today's episode, I'm sharing the answers to some of these questions about digital product ideas, creating content and pre-selling your offers. - How answering some simple questions will help you to decide whether a high-...

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing things to avoid doing so you can navigate any overwhelm in your next launch. - Why launching the first tim...

Today I am coaching Eliska, an e-commerce store owner who also mentors clients to launch their own e-commerce store. The challenge that Eliska faces today is how she can better streamline her launches so she can continue to show up for her members and take on new projects. I know this topic will resonate with many of you, so today I'm sharing the framework I use for streamlining my own business wh...