Imperfect Action

It's easy to think that having consistent income in your business means you need to have some form of recurring income—but this isn't the only way. In today's episode, I'm sharing how you can create income consistency *without* launching a membership. - Three ways to make more sales in your business that you can start doing right away. - Why building your email list is so important for both nurtur...

I just finished launching my 4-week crash course called "Boost Your Brand's Superfans". And just like every launch, I do a review afterwards. In today's episode, I'm sharing what worked, what didn't and my key takeaways for next time. - The numbers I look at when reviewing my own launches to really hone in on where and what I can improve (including a non-buyer survey). - Why reviewing what *didn't...

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing how you can create more freedom in your biz with a helpful list of "do's" and "don'ts". - Why getting clear on what freedom means to you will help you to vision the business you want to create. - The importance of being intentional with your business mode...

All of those thoughts you're having about whether you can do something new or different are totally normal—even expected—because you're stepping out of your safe, comfort zone. However, they don't need to be in the driver's seat. In today's episode, I'm sharing 5 questions you can ask yourself whenever self-doubt creeps in. - How being honest about what's *really* scaring you will help you to see...

One of the challenges in business is understanding what to focus on and what not to. In today's episode, I'm sharing the common time-wasters that may be slowing you and your business down and what you can do instead. - How getting caught up in the little things won't make or break your success—like software, email platforms and podcast hosts. - Why sitting and waiting for inspiration to strike is...

The reality is that business is not always fun and shiny. Sometimes it's boring and unsexy, but building a strong foundation is so important for your long-term vision. In today's episode, I'm sharing 6 tips that I wish someone had told me back in my first year of business. - Why being discerning with your "yes" and with your "no" will help you to make the best decisions for your business while als...

Masha Kay is a nervous system and breathwork coach who specialises in identifying ways to regulate your nervous system to help overcome procrastination and overwork in your business. In today's episode, Masha and I deep dive into the very real 'fight or flight' that can come from a dysregulated nervous system. - Understanding the 3 states of your nervous system and the triggers to be aware of that...

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super important, so that you can learn what worked and what didn't. In today's episode, I'm sharing the art of the post-launch review and 5 questions you can answer to make your next launch even more successful. - Why reviewing your launch numbers objectivel...

It can be tough to show up and own your expertise when you're surrounded by other experts in your industry. But, there will *always* be someone who knows more than you—and if you wait until you know "enough", then you'll be waiting a really long time! In today's episode, I'm sharing 5 quick tips you can use to build your confidence and expertise. - Why taking imperfect action before you feel *read...

When I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today's episode, I'm sharing the methods I use to keep coming up with fresh content to share with my audience. - How brainstorming content ideas with your team can help you to reveal what you may...

Just because you have an audience of followers and subscribers, doesn't necessarily mean that they're the *right* people for your business. In today's episode, I'm sharing the signs to look out for that suggest your current audience are not your ideal clients and how you can change that. - The likely reasons behind low social engagement and/or low email open rates. - Why nobody is buying your offe...

Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be. In today's episode, I'm sharing some small shifts that you can make to make it easier—because it doesn't have to be hard. - Why being seen online can be so hard and the key to standing out with your content instead. - Why building a visibility plan to...

As most business owners are experiencing, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people for the business you want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent. - Why focusing on building more followers and subscribers won't necessarily...

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I generally don't care too much about what people say about me on the internet—but I've learned how to deal with this along the way. In today's episode, I'm sharing the top tips that helped me to overcome the fear of judgement. - How understanding the c...

If you've been listening to me for a while, you'll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!). But what does that even mean—like really...on the day-to-day? In today's episode, I'm sharing how to *actually* take that imperfect action along with a framework you can use to do so. - The obstacles that pop up whenever you decide to do something...

These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach. - Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience. - Why us...

Nicki Sciberras is an SEO and meta ads strategist, coach and former Launch Magic student who helps online businesses grow and scale their brands. Today Nicki is joining me to deep dive into the SEO world and the value it can provide to your business. - Understanding SEO and the power of an effective traffic strategy (and tips to create one) - Why SEO should be a priority in your business and the 3...

Feeling overwhelmed by all of the things that *need* to be done is one of the biggest challenges that I know many business owners struggle with—regardless of where they are in the business. In today's episode, I'm sharing 6 practical things that I do to avoid that feeling of overwhelm. - The simplest way to wade through all of those "to-do thoughts" that are floating around your head. - Why trying...

Consistency is one of the biggest factors when building your business to both grow and nurture your audience. In today's episode, I'm sharing 5 game-changing tools that I use to help me stay consistent with my content and marketing. - How making the most of your ideas on-the-fly will give you a go-to place to create your content from. - The project management tool that my team and I use to ensure...

Ronsley Vaz is a podcasting specialist, author and TEDx speaker with an extensive background in computer and software engineering. The host of multiple podcasts, including My AI Love Affair, Ronsley joins me today for an eye-opening chat on all things AI. - Ronsley's podcasting journey and why he is pivoting his focus to the world of Artificial Intelligence (AI). - The importance of "not being the...

It's not so much about the actual practical day-to-day things that business owners *do* that determine success (or struggle)—it's about mindset and the words between your ears. In today's episode, I'm sharing 5 of these key differences between successful business owners and those who are struggling. - Why constantly looking for external validation means that you're not trusting yourself, and how y...

One of my biggest lessons as a business owner has been to ebb and flow both personally and professionally. So, in today's episode, I'm taking a trip down memory lane, reflecting on what I used to do/believe back "then" compared to what I do/believe "now" and how my approach to business has changed over the years. - Why the number of followers has little to do with business success, and what to foc...

Consistency is key when it comes to marketing, but you can't be consistent without the strategy, the structure and the systems in place first. In today's episode, I'll explore *why* you're struggling to be consistent and what you can do to fix it. - Why the "spraying and praying" approach doesn't work and how you can create a content and marketing strategy instead. - Why consistency requires struc...

I regularly ask my audience to share any burning questions that they have about running their online business. In today's episode, I address many of these questions about payment plans, audience engagement, passive income and so much more... How many payment plans should I offer for my online course? (3:05) How can I disconnect from social media without losing engagement? (4:54) What are the key t...

Online business owners are struggling to reach the right people and grow their audience because they're following outdated tactics and advice. They have a limited budget (and time) but they're wasting their time on things that don't actually get their business in front of the right people. In today's episode, I share 6 mistakes that slow down this audience growth and how to avoid them. - Why relyi...