Imperfect Action

Want to create a quality digital product? Great! But unfortunately, even the best product won't sell itself—you need to have a strategy for it. Time and time again I see business owners focusing all of their energy on creating their program and getting the content "just right" but don't spend enough time actually launching it. In today's episode, I'm sharing more about this reallllly common mistak...

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part two on this topic, I'm sharing three more key areas that will impact how well you're able to sell—your messaging, marketing and mindset. - When your messaging is too broad (or too narrow) and it m...

Today I am coaching Jemima Flendt, a quilt pattern designer, author and teacher who launched her course earlier this year. Jemima is approaching her second launch and is seeking guidance on the areas she should be focusing on, to not only meet, but to exceed her previous launch results. Today we chat about how she can analyse, grow and build on her previous launch. - How reflecting on your non-buy...

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience and how you can maximise your profit instead. - How identifying and avoiding common mistakes wh...

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part one on this topic, I'm sharing two key areas that will impact how well you're able to sell—your offer suite and your sales process. - How ensuring that your audience has a variety of different way...

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list. - How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients. - Why jam-packing your lead magnet with lot...

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised! - Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating wit...

When it comes to selling your online products, it's the small tweaks that often make the biggest difference. So until you can hone that underlying strategy and make those adjustments, you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different t...

This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly. - Understanding the differences between live launching a high ticket offer vs a low ticket of...

When it comes to running your online business, you'll have short-term, urgent "I need to do now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when. - How gaining clarity on wher...

Is an evergreen course really the "easy" solution? Something you can automate and then forget about it, hoping that people will just magically buy it? Well, it would be great if evergreen courses worked like this, but they don't! In today's episode, I am sharing the real differences between a live launch and opting for evergreen, and what you need to know about both. - The true differences between...

How can you decide what to launch next without building a business that feels messy and overwhelming? Do you have lots of offers that are getting you nowhere? Or not sure where to start? In today's episode, I am sharing how to choose what offer to focus on (and where to find ideas if you're stuck!). - Why having too many offers that are "sitting on your shop shelf" can feel messy and overwhelming....

Does your business stop when you stop—or is it pretty self-sufficient? Or perhaps you're somewhere in the middle? In today's episode, I am sharing some great tips to help you understand your role in your business better and how you can prepare to take some time off—on your terms. - Understanding the "off-grid" test so that you can still maintain high client satisfaction and high profitability. - T...

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears. - How identifying your ideal...

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to go broader in your business. - The importance of understanding your total addressable market and where you business is positioned within that. - Why...

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work. - What live launching really means for...

So many people launch their offer the first time, are underwhelmed by the response, and then declare that it's a failed launch and give up. Sound familiar? In today's episode, I'm sharing how you can learn so much from any launch that you do, regardless of the outcome. - How launching your offer as a "once-off" probably means you're missing out. - Why taking time to slightly tweak or pivot your la...

Today's online world is saturated. It's swarming with business owners wanting to be seen AND people who are ready to consume content. But how do you get your message in front of the right people at the right time? In today's episode, I share exactly how to do this—by getting crystal clear on your messaging so that you can stand out online. - Why knowing your ideal client is just as important as kn...

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch. - Why building...

Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim's challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there for the free advice. So today we're focusing on understanding your audience's pri...

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now. - Why growing your bu...

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about w...

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Doing more does NOT mean you're being productive if you're making things more difficult than they need to be. In today's episode, I'm sharing 5 helpful ways to simplify and streamline your business, even though they may seem counter...

When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I am sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, inst...

Building an online business is a journey—one that doesn't happen overnight. But I've learned a few tips and tricks along the way to help you get there quicker. In today's episode, I share 5 of these tips to help you create that "off-grid" long term sustainability and freedom you crave: - Why doing what you've always done is not going to get you to where you want to go (or you'd be there already!)....