Imperfect Action

Kate Toon is an award-winning digital marketing entrepreneur, successful online business coach, a Google beast tamer (aka SEO whizz!) and a straight talking copywriting coach. A return guest to the show, today Kate is sharing with us her structure and strategy around creating high converting sales pages. In this episode Kate and I talk about: - Juggling two memberships on different topics - Why sa...

Running a business can be challenging at the best of times, but when things are slower than expected it can be difficult to remain positive. Today I share with you my 5 tips on how to keep focused and positive during this time. In this episode we chat about: - Connecting back to why you're doing it - Remembering who you're doing it for - Finding a community - Finding a mentor or a 'container' - Us...

Podcasting - where to start, what equipment to use, what topics to talk about...these are just some of the most commonly asked questions about podcasting from my recent audience survey that I'm deep diving into today... In this episode, I answer the following; 1. Where do I begin? How do you even start? (@ 01:49) 2. What if I launch a podcast no one listens? (@ 05:55) 3. How do I market it? How do...

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business. In this episode we chat about: - Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience...

You might have heard of NFTs, the blockchain and cryptocurrencies, but chances are you've dismissed them as being something that the "crypto bros" on Tiktok are promoting to make a quick buck. Here's the thing: The internet (and social media) as we know it is about to change drastically as we move to web3. This episode, I'm sharing the basics of web3 and how it applies to you as a business owner a...

Live launching vs Evergreen Funnel....which is right for your business? Today I'm going to delve into this controversial topic and start by saying...you can have both!! In this episode I chat about: - Why most of the time I'll say that you MUST Live Launch before moving to Evergreen - The pros and cons of live launching, even if you don't love the idea - The pros and cons of the evergreen model (t...

Recently I sent out a survey to my audience with so many replies Last episode (Ep#522) I answered the first 10 most commonly asked questions around audience growth and today I tackle the next batch of questions... In this episode I cover the following questions: - 11. What makes a good piece of content? (@ 02:20) - 12. What is "good" growth for a podcast? (@ 04:14) - 13. Do I have to have a social...

Audience growth is one of the ongoing challenges most online business owners struggle with. Today I'm answering 10 of the most commonly asked questions from my recent audience survey in a 2-part podcast series about audience growth. In today's episode I answer the following questions: - 1. What is the best platform to grow my audience on? (@ 01:57) - 2. What is a realistic routine and strategy I c...

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal... In today's episode I cove...

In today's episode I am being interviewed by my friend Jono Petrohilos for his podcast, 'The Course Creator Community'. In this chat Jono and I deep dive into launching and I share with you my steps and learnings made whilst launching. In this episode, I cover the following: - My crazy journey to a career in launch strategy - How to benefit from an unsuccessful launch - The very necessary 6 weeks...

Growing your audience between launches is important however, the size of your audience should not be a defining factor of your first launch. There is nothing wrong with launching to a small audience... In this episode I cover the following: - The importance of nurturing and engaging with your audience consistently - The need for your audience to fully understand the problem that you solve and why...

In this episode, I'm answering a range of questions that came out of the recent audience survey around building a profitable online business. - 1. Your daily and weekly routine, distribution of activities, work life balance? (1:53) - 2. How to keep your audience engaged between launches? (03:56) - 3. How do i reach more people? (05:25) - 4. How many hours per week (on an ongoing basis) does it tak...

Coming to you from a tiny town in Italy! Today, my good friend Bec Miller (@health_with_bec) and I are chatting about how we built businesses that give us the freedom to travel. We also answer all of the questions you asked on Instagram, including: - Why and how we started our businesses - How we take action when we feel unmotivated - The biggest lessons we've learnt - The most vital step to take...

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease... In this episode we cover: - Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at! - Work with...

Celinne Da Costa is a story alchemist and self actualisation coach. Celinne specializes in helping clients let go of their limiting beliefs, reconnect to the truth of who they are at their core and translate that into a story and a brand that aligns with the people they desire to connect with (AKA their soulmate clients). In todays episode we chat about: - How quitting her job and couch surfing ar...

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch... In this episode, we explore the following steps: - Pick a broad topic or area of interest - Find and hang out in related communities - Identify opportunities in this community by engaging and understanding th...

Realising that my podcast was producing my best returns, I intentionally dedicated my time and energy on growth in this area, and the results have been AMAZING! And today I share with you my winning formula. In today's episode, we talk about: - Community driven content and the benefits of surveying your audience - Pitching podcasts using your unique angle - All roads lead to the podcast! - Repurpo...

Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with running a business. Today we explore 7 ways to do this, without launching a membership... In this episode I talk about: - Establishing and growing your email list, and make offers regularly - The importance of lead magnets and subsequent nurture seq...

Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or 'what should be the difference between free and paid content?' Today we navigate the content minefield to bust the myths and identify the best types of content to post... In this episode I talk about: - Why launching starts 60-90 days BEFORE cart open...

If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include. Today we are going to explore five different ways to ensure you are achieving this goal! In this episode we cover: - Identifying and understanding the starting point of your audience... - All roads lead to the dream outcome... - Nailing the relations...

Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's nutritionist who has used her experience in child psychology and nutrition to create Mealtime Magic, changing the thoughts and behaviours around food for children whilst educating and guiding families through the journey. In today's episode we chat...

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover: - Identifying your's (and your audience's) big dream... - Nailing the clear transformation of your digital product journey... - Identify the best way to solve th...

Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is going to solve, who your product is going to solve that problem for, how are you going to solve that problem, and what format you are going to create that digital product in. In this episode, we're looking at the final step, how will you physically crea...

This is Day 4 of the 5 days to clarity in your digital product idea. In this week's training I'm walking you through each step in the formula to creating a digital product that people want, need, and will pay money for. - Today we are looking at 'what' format for your digital product and 'how' to create it - We explore the various formats to suit your customer's needs best - Some tips on how to cr...

This is Day 3 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to create next, or you have too many ideas and can’t decide which to start with. - In this episode, we cover how you best solve the problem - What's your unique signature - providing your customers with quicker, easier or more enjoyable results - Identifying...