Imperfect Action

There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this approach and how you can deliver value for free without giving everything away. In this episode we chat about: - Free content (or 'how to' content) doesn't mean problem-solving - Why free content often contributes to the guilt and overwhelm of your...

Our world is overflowing with free content - WAY more than we could ever consume! And with ever-evolving platforms offering audiences specific content based on the algorithm, it has never been more important to Zag when others are Zigging. Today I want to share with you my tips to making content stand out in a noisy crowd. In this episode we chat about: - Choosing your platform that suits you! - T...

Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack of control on the direction of their content has forced influences to explore alternatives. Today I want to further discuss this important shift and the pros and cons to online business owners. In today's episode we chat about: - The challenges of m...

Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insight and guidance for my future planning. In today's episode I'm sharing these with you. In this episode we cover: - The surprising outcome of more profit with less sign-ups - The benefit of a carefully nurtured email list and the 90 days prior to laun...

Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing what needs to be done! Today I am sharing my tips on the best ways to stay consistent in your content and marketing. In this episode we chat about: - BJ Fogg's behavioural model - B=MAT (behaviour = motivation, ability and trigger) - The surprising fac...

Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I have realised the impact these mistakes have had on the growth of my business. Today I am going to share these with you. In today's episode we cover: - The overwhelm of 'putting the cart before the horse' - The barrier of waiting for inspiration to stri...

Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now. In today's episode, I cover the following: - The recent shifts in online marketing and decentralized social media - As marketers, why should we be caring about Web3? - The technology that give...

Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of questions about Launch Magic, so today I'm addressing some of the common queries that are coming in... In today's episode I answer the following: 1. How big does my audience need to be before I can launch? (03:06) 2. What if I want to launch before /...

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. Knowing she wanted to create a digital product offer, Eliska deep-dived into Launch Magic - creating and executing her first successful launch in just 90 days! Today Eliska chats with me about her journey to success through Launch Magic, with a tiny audience and not much...

Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet their babies feeding, sleep, health and development needs at every age and stage. Having launched previously, Jen joined me as a student on the recent round of Launch Magic to elevate her launches to the next level! Today Jen shares with us her pre- and...

As someone who specialises in launching, I have certainly felt the shift in the digital product world. What used to work just a couple of years ago no longer gets the same traction. But that doesn't mean launches no longer work. In today's episode, I'm looking at what no longer is working in online launches. In this episode I'm chatting about: - Market saturation in the digital product world and h...

It's human nature, we love to overcomplicate things - especially launching! In today's episode, I'm chatting about the ways in which you are making launching harder than it needs to be and how to avoid this common mistake. In this episode we chat about: - Finding YOUR person - the benefit of following just 1 mentor and their process... - Launching to learn vs goal achievement = tweaking toward per...

Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching social media journey and dispel the myth that social media is crucial to your launch success. In this episode we chat about: - The changing face of social media and content consumption - The growing value of social media alternatives - Understanding t...

Launching can seem so overwhelming, it raises soooo many questions - where do I start, is there a checklist, what if no one buys...? Recently I asked my community how I can best support them in launching and relaunching. A number of replies were along the lines of "tell me exactly what to do step by step". To help answer this question, in today's episode we delve into the three most important pill...

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers? In today's episode, I share with you the power of the 90 days before opening doors on a launch. In this episode we chat about: - The hugely important step of deeper level validation - Audience growth - it's more than...

One of my most successful products started as a launch failure!! But it's what I did next that took this failure and turned it into a million-dollar product! Today I share with you my simple four-step strategy for turning a failed launch into a success. In today's episode I talk about: - Is a failed launch really a failure? - The surprising blocks to pivoting in our launches - The power behind lau...

Danielle Wiebe is a community builder, podcaster, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 10 years of diverse multi industry experience, Danielle found a gap in the market for teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their...

With so many digital products out there in the world today, we can place a lot of pressure on ourselves to have the "right" idea and we think that if we just have the right, unique idea then it'll sell. Today I'm addressing a commonly asked question 'Is my idea good enough' and what makes a good idea? In this episode I explore the following: - The components of winning digital product ideas - Uniq...

The reality is that the only real way to make money in your business is to sell. However, for many of us, selling feels really uncomfortable. Today I share with you some mindset shifts that have helped me develop confidence and get comfortable with selling. In today's episode we chat about: - Why free content is not enough - Money isn't a dirty word! - Replacing cheesy sales talk with solutions -...

Chanti Zak is a quiz funnel strategist, growth consultant, and coach with a passion for psychology, interactive marketing, and getting brag-worthy results for her students and clients. Chanti is the creator of The Empathy Marketing Ecosystem and today we deep dive into quiz funnels and explore how they can help you build your email list and nurture your subscribers. In this episode, we chatted abo...

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level. In this episode we cover the following: - Looking beyond the 'features and benefits' mindset - The importance of educating your audience - The solution your container...

There's an all too common mistake that digital product creators tend to make. In my teachings, I have I witnessed the heartbreak that's caused when creators neglect this very important step. Today we identify the mistake and outline the reasons why it occurs and what you should be doing instead... In this episode we explore the following: - The heartbreaking case study I see over and over again -...

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build racially equitable businesses so they can be intentionally inclusive. A leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, today Annie shares with us some powerful tips on promoting inclusivity in your business. In today's episode we chat...

Simultaneously running a business whilst travelling has been my dream since I quit my corporate job six years ago. However, to fully appreciate the benefits of exploring the world whilst your business ticks over requires some significant planning. Today I'm sharing with you some tips on how I manage the work/life balance whilst travelling. In this episode I cover the following: - How to set expect...

I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions around these topics that came out of my recent audience survey In this episode, I answer the following questions: 1. What are the most profitable and most popular digital products? (@ 02:44) 2. How do you figure out what to start with? What’s the best w...