Imperfect Action

Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long to-do list and the ever-present ebbs and flows of running a business. Today I share my own experiences and the tips and strategies that I have used to break out of this slump. - How reconnecting to your 'Why' can provide a great source of renewed moti...

In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking about what happens when you need to scale back your business. Today, I'm welcoming back Tarzan Kay, one of my favourite ever guests, to have a very raw conversation about her decision to scale back her successful business. In today's episode we chat...

Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing for her first launch. Jemima is seeking guidance on the best messaging to use to promote to a new audience and achieve her aim of hitting the beginner quilting market. Today we chat about strategies to create clear, concise messaging that converts....

Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she should be rethinking her strategy. In today's episode, I offer some suggestions on how to approach this dilemma - How drilling down on 'the why' behind our feelings of insecurity can be so enlightening in delivering greater clarity on offer outcomes...

Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers require a live launch. Today I am sharing with you 3 alternative sales solutions and how they are best applied. In today's episode we chat about: - How to identify which digital products are best suited to live launching and the all-important 60-90 d...

Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst coaching others, Kirsty is still mindful of growth within her own business and is seeking clarity around setting goals, moving towards her vision, and where to best spend her energy, time and money. In this episode we explore: - The value of drilling...

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service her existing community. In this episode I answer this question by detailing some of the pros and cons around this important decision as well as offering a couple of alternatives... - How scaling one product can minimise the risk and allow more time f...

Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my business. Plus the 3 key learnings you can take from it. In today's episode I’m sharing: - Why fast growth has a tendency to highlight the missing pieces in your business's foundations. - How failing to have a series of offers for continued customer engagem...

Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next launch and having difficulty identifying the sweet spot between creating and offering free content and delivering too much for free. Today we chat about the strategies to get comfortable with your content offerings. In this episode we chat about: -...

Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning if the next product should be positioned at a higher price point. In this episode, I am sharing my advice on solving this issue. - How to evaluate your business at a higher level to really understand what gaps exist and breaking down the reality of...

Kate Erickson is the heartbeat at Entrepreneurs On Fire, the host of Kate's Take, giving a behind-the-scenes look at running a 7-figure business, and co-host of Nicole & Kate Can Relate, a podcast about the power of conversations. Kate's goal is to help entrepreneurs achieve financial and lifestyle freedom. In today's episode, Kate and I chat about a variety of topics from goal setting and sta...

Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her launch. How can she reach her ideal customer and what kind of content should she create that will be enticing but not overwhelming? How can she maintain consistency in content creation? In this episode we chat about: - How to break down the mountain of...

The revenue rollercoaster is an all too common challenge faced by most business owners at one time or another. Today I share with you 4 tips on how to overcome this problem beyond simply getting in front of more people! In today's episode we chat about: - Why focusing on reaching new audiences is not as productive as re-engaging with your existing customers. - How offering a suite of solutions tha...

Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their first launch. A common problem faced by business owners at all stages, today I'm sharing tips to overcome this issue: - How to choose your ONE path to success by finding the best person to follow and invest in, whose content aligns with your business's...

Today I'm coaching Marissa Green who is developing a brand new business from scratch and is struggling with a common fear that presents for not only new business owners but those that have been running for quite some time. How can she overcome the fear of being a "brand" on social media to grow an audience and reach the people who need to hear her message? In this episode we chat about: - How soci...

Unfortunately, the best marketing in the world doesn’t guarantee sales. In today's episode, I’m chatting about the 5 common mistakes that are leaving money at the door and how to overcome them. In today's episode we talk about - Identifying the 'happy medium' of offers that appeals to your audience... Ask yourself, what does my ideal customer need and how do they want to consume it...? - How to st...

Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN the business instead of ON the business. In this episode, I'm sharing a few ways she can solve this problem. - How to find clarity on your vision so you can let it guide you in designing your business the way you want it. - Identify what 'lights you u...

Today I'm coaching Tiana Karamihas, a Cavoodle coach who is struggling to grow her audience ahead of her first online course launch. She's the first person in her industry that's doing what she's doing, so she's struggling with Instagram and with growing her email list. How can she grow her audience ahead of her launch? And how can she get media attention as the first person in her industry? In th...

Being told “I can’t afford it” can make you really question your pricing and the value inside your products. But this doesn't mean that you need to lower your price or offer discounts. Today I'm dissecting what this REALLY means and how crafting your content is crucial to dealing with this feedback in your business. In this episode we talk about: - How showing your customer the value of your offer...

Running a business can be super BUSY! It can often be difficult to work out how to best balance your time across all the tasks that need your attention. In today's episode I am sharing with you the strategies I use to free up time and prioritise tasks. In this episode we cover: - Defining your 'Queen Bee' role and why this is a must-do for anyone who runs a business - Task tracking - the reality c...

Today I'm coaching Jen Butler who is an early parenting coach struggling to come up with content ideas after having been operating her business for some time. How can she create content that best suits her audience whilst standing out? And how can she ensure her content adds value whilst helping sell her membership when next she launches? In this episode we chatted about: - Creating content that r...

Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program. Here are my tips on how to address this common problem: - Identifying the audience categories who will value your offer, so you can avoid selling it to people who won't ever see the value. - How to show your potential buyers why they should value yo...

Welcome to the very first episode of Imperfect Action. When I was coming up with a name for the show, I thought about what my superpower in business has been—that I take action before I'm ready, before I have it all figured out, and I learn from my mistakes. Today, I'm sharing what Imperfect Action looks like to me: - How we tend to make up stories about why we can't do something yet. - The myth a...

After 4.5 years and 556 episodes, today I bring you the final episode of Socialette. When next you hear from me you will be listening to the first episode of Imperfect Action. This was not a decision taken lightly, however with the evolution of my business, it was necessary. And today I'm taking you through the various steps in this process. In today's episode we chat about: - To rebrand or not to...

Live launching often evokes stress, fear, and overwhelm in many business owners. Today I am going to share with you how developing a live launching model has created so much freedom in my business. In this episode we chat about: - The benefits of letting go to create space for business growth - The evolution of niching and live launching in my business - Designing your business to work for you not...