Imperfect Action

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends fo...

With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharing a little about the latest advances in AI and sharing my predictions for how I think this will impact the online business world. In today's episode you'll uncover: - What GPT-3 is and how it could impact your online business. - The benefits (and dow...

Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. Nicki is facing a very common struggle of keeping one foot in the freelance world whilst developing and growing a suite of offers. In this episode we drill down on her business goals and identify a strategy to attract high-value clients whilst allowin...

Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a common concern of small business owners that often presents a catch-22, generating enough income to hire versus hiring to free up your time to grow. In this episode I chat about: - Why biting the bullet early can be such a valuable decision for your b...

In today's high-tech world software tools for business are in abundance. One of the most common questions I am asked is what tools I use to run my online business. Today I am sharing with you a snippet of the tech setup we operate by and my thoughts on the essentials for any online business. In today's episode I'm sharing: - Why file, task and project management systems are an absolute must for ef...

Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health and well-being whilst achieving their business goals. With two such different audiences, she is struggling to resonate with both and maintain an engaged audience in the lead-up to her launch. In this episode we chat about: - The power of letting go...

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection. - How highl...

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining content creation which allows me to repurpose content across multiple platforms. In today's episode we chat about: - The value in identifying your preferred hero content medium - Why mapping out a skeleton monthly schedule is a terrific starting point -...

Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Today we chat about some strategies to help her audience prioritise investing in her offers. In his episode we cover: - The importance...

Today I am answering a question from a listener who is wanting to scale her offer to six figures, however, her current 1:1 model is not sustainable at that level. She is hoping to move it towards a group program, but she's wondering how she can still get her clients the kind of results they've seen in the 1:1 format. In this episode I share - Why replicating 1:1 success in a group format can be tr...

Every year, I like to gaze into my crystal ball and give some predictions for what I think the year ahead will hold in the online business space. As we ring in the New year, this episode I'm sharing with you my predictions for what may lie ahead in 2023. Plus we take a quick look back at how my predictions for 2022 played out—spoiler: I was pretty good! In this episode, some of the predictions I'm...

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome the 'doom and gloom' and reconnect with your audience to promote cashflow in your business. In this episode we chat about: - Finding your jumping-off point to create a new offer 'right now' - The power of reiterating how you can serve your audience...

Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results! In this episode, I share with you how I set myself up for future growth in these down times... - Invest intentional time and energy into audience growth - How to get clear on your 'ideal customer' - How to amplify your reach - Focus on your unique angle - strengths,...

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that you go through to design your digital product-based business. In this episode we cover: - Identifying your's (and your audience's) big dream... - Nailing the clear transformation of your digital product journey... - Identify the best way to solve th...

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would do to start up a business from scratch... In this episode, we explore the following steps: - Pick a broad topic or area of interest - Find and hang out in related communities - Identify opportunities in this community by engaging and understanding th...

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy coupled with my competing priorities, I realised that now was a great time to focus on streamlining my business to set us up for future growth. So today, I want to share with you the 7 things I have done to work to this goal... In today's episode I cove...

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your preferred platform, today I share with you my tips on creating content with ease... In this episode we cover: - Audience participation - not only gives you tonnes of ideas, it ensures your content is meeting your audience where they are at! - Work with...

Today I’m answering a question from a listener who is curious about work-life balance and whether it’s possible to run a business that’s profitable without working 60+ hours a week. In this episode, I’m sharing a snapshot of my journey, including: - Getting clarity on the factors that affect your work hours, beyond business demand - Why assessing the next phase of my business is critical to laying...

Today I am coaching Dinorah Bermúdez who is the author of “My Year Without Men,” relationship coach, and guest speaker. Dinorah is seeking input on the best way to create and share content that cuts through an already saturated market. Today we chat about strategies to pinpoint and connect with your ideal audience. In this episode, we chat about: - How standing out the in crowd...zagging when othe...

Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understand how to best share content that will not only re-engage these people but also grow their audience. In this episode, I'm sharing: - How successfully sharing content builds audience engagement and promotes new growth - The importance of showing up co...

As we approach the holiday season, now is a great time to look back on the year that was. In today's episode, I share with you my reflections on what worked, what didn't work, and 3 lightbulb moments that came out of my mistakes. In this episode I chat about: - The powerful impact of taking action to reflect upon and tweak what is no longer working - Getting intentional about repurposing content f...

Today I am coaching Helena McDonald who is a dietitian working with women suffering from gestational diabetes. Her unique challenge is that her audience have an immediate problem and a very limited transformation timeframe. Today we are exploring how best to structure Helena's business model and offers to not only work around this challenge but thrive despite it. In this episode we chat about: - H...

Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key considerations when creating content that's longer than a standard reel or an Instagram caption... - Why content alone will rarely convert to sales but will bring your audience closer to being ready to buy from you - The power of a strategic sales proc...

Justin Moore is a passionate sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table. In today's episode, Justin and I revisit his launching journey and share his pro tips on pitching for partnerships to grow your enrolments. In this episode we chat about: - Testing...

Today I am coaching Ashley Roberts who is a practicing Attorney who also runs a completely unrelated business. Ashley is struggling to work through the best way to grow an audience for her new business away from her current social platform, which is all law-related. We address this in our chat along with tips on creating high-value content rather than noise! In this episode, we chat about - How un...