IMDaily - Innovate Marketing Daily

Kevin Goetz, founder and CEO of Screen Engine/ASI, the global leader in entertainment research and content testing, has launched an all new filmmaking podcast. The show, Don't Kill the Messenger with Movie Research Expert Kevin Goetz , brings his book Audienceology to life by sharing intimate conversations with some of the most prominent filmmakers in Hollywood on a broad range of topics including...

If you're wondering where the #holiday deals are, don't forget to check out a Target store near you. Target is focusing on blending their cyber deals with easy pickup and fulfillment at their in person stores, they are extending their deals throughout the month of December, and they are focusing on recruiting more shoppers to their loyalty program. Brought to you by: MyPodcast. Media: Producing po...

Crown Royal, the company known for strong Canadian whiskey and quality liquors launched a series of digital collectibles using NFT technology that benefits troops overseas. Participants can nominate someone in active duty and if selected Crown Royal will send them a holiday care package. This is a wonderful example of holiday cheer, creative use of web3 technology, and positive brand awareness. In...

Pop Tarts on Zillow? Yeah you heard that right. In an example of an attention-grabbing campaign Pop Tarts re-introduced their gingerbread flavored Pop Tarts flavors with a partnership with home-buying platform Zillow. Here’s a link to the house, listen to the video to hear our thoughts on this. https://www.zillow.com/house/pop-tarts-gingerbread-lodge/ Brought to you by: MyPodcast. Media: Producing...

SpaceChain announced it has successfully launched its second Ethereum Virtual Machine (EVM) payload into space aboard a SpaceX Falcon 9 rocket, which is on its way to the International Space Station (ISS) for installation via the SpaceX Dragon 2 spacecraft. Links: https://spacechain.com https://nanoracks.com Brought to you by: MyPodcast. Media: Producing podcasts for brands, influencers, and nonpr...

Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the FIFA World Cup 2022™ final. Brought to you by: MyPodcast. Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal Website https://MyPodcast. Med...

As efforts intensify to attract international investors to Jamaica's shores, the Jamaican Government has redoubled its efforts to attract more Local and Foreign Direct Investments. The upcoming two-day 'Invest Jamaica – the Nearshore Delivery Hub of the Caribbean' conference, took place in Montego Bay on 29-30 November, and continued to position Jamaica as the next global 'investment destination o...

The greeting card line was developed by Culturs global multicultural lifestyle network. A certified black owned business, Culture Global Multicultural Lifestyle network uses media, products and experiences to activate 21st Century Cultural Diversity. Brought to you by: MyPodcast. Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal Website https://MyPodcast. Media Birdwe...

Binance has taken the next step in its effort to provide transparency of user funds to show the Proof of Reserves for BTC and an update using the Merkle Tree data structure for users to verify BTC holdings. It shows a major development in technology for cryptocurrency exchanges. This new technology is likely to be looked for by consumers of other platforms. Brought to you by: MyPodcast. Media: Pro...

Next Earth, one of the biggest Metaverses ihas launched the world's first Metaverse Land Gift Card. Next Earth is a Metaverse platform that has a digital copy of planet earth that individuals and businesses can buy real estate in. The new product enables any person or business to easily enter the metaverse and become a landowner by simply purchasing a land voucher. Next Earth's goal with its Earth...

In celebration of the 96th Macy’s Thanksgiving Day Parade®, the world-famous holiday event will host five NFT projects that will see a winning design made into a Macy’s Parade balloon for the 2023 holiday spectacle. It’s an example of a large retail brand investing in digital experience and assets. They follow other brands in creating experiences here and show the viability to other consumer facin...

"Wearing shorts in winter is a bold choice," said Bryan Waddell, Brand Marketing Manager, HOT POCKETS. "With our insulated shorts, HOT POCKETS found an unexpected way to bring the heat to this chilly fashion trend." These exclusive shorts were created in collaboration with Columbus Fashion Alliance (CFA), a coalition of creatives, entrepreneurs, civic partners, community, and industry leaders. The...

@Little Caesars® announced that Greg Hamilton will take on the role of chief marketing officer at the third largest #pizza chain in the world, effective immediately. Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, it is the third largest pizza chain in the world, with stores in each of the 50 U.S. states...

(NEWS) HARMAN and Havas announce a global partnership for a globally integrated agency model. The global scope includes mainly creative, media and production. The competitive pitch, running since July and hosted by Roland Berger, involved all major holding companies to find a partner that can serve HARMAN brands globally HARMAN's consumer brands include JBL, Harman Kardon, AKG and Mark Levinson, a...

Riding a wave of investments into pickleball we witness brands claiming real estate and preparing to reach customers in this new past time Description: Every sport has a story, and pickleball’s massive growth in the pandemic is leading to money pouring in to develop the sport. With Anheuser-Busch following Sketchers, Tom Brady and Lebron James in investing in the space a new past time is being bui...

FTX’s internationally based cryptocurrency exchange paused withdrawals after having users withdraw funds in mass. Because FTX’s founder and CEO Sam Bankman-Fried was a large proponent of crypto regulation in the US this sets back both public and government trust in the industry. We talk about what happened and what changes crypto founders and investors can be prepared for. Brought to you by: https...

The U.S. Securities and Exchange Commission won its lawsuit against blockchain-based publishing company LBRY Inc alleging that the crypto assets they had distributed to founders and investors were securities. Many companies have launched similar offerings and not registered as securities, spelling trouble ahead. We talk about what happened and why this is important Brought to you by: https://MyPod...

Your favorite AR game Pokemon Go is coming into Footlocker stores. With physical and digital experiences surrounding Pokemon Gyms users will be able to come engage with new Pokemon-themed sneakers. This represents a new way for brick and mortar stores and consumer facing brands to create memorable experiences. We talk about what happened and what ideas this creates for brands and marketers. Brough...

Kanye West’s latest example of a celebrity making unacceptable comments took weeks to lead to brands splitting endorsements. We talk about why this happened and what that means for brands that are making endorsements and structuring contracts. Brought to you by: https://MyPodcast. Media - Producing podcasts for brands, influencers, and nonprofits. https://www.birdwellsolutions.com/ For all of your...

With Apple and Google lowering the effectiveness of third party tracking advertisers need to think differently Description: Since the creation of Cookies and Third Party Tracking marketers and advertisers have had tremendous success building profiles and audience using data collected on other websites. Now, in response to user demands and government signaling, Apple and Google have planned to sign...

The Starbucks’ loyalty rewards program has over 25 million active users and has tremendous sticking power for customers. In line with their mission to innovate in creating the “Third Place” after home and work Starbucks has made major investment in blockchain technology with the new Starbucks Odyssey experience. These digital collectibles unlock unique experiences and enable users to re-sell the “...

Consumer-facing brands have always found new ways to reach users. From a window store to a digital ad they have evolved where they’ve placed their merchandise to follow consumer behavior. And now video games! We break down the bigger picture Ralph Lauren sees in investing in the metaverse through their latest launch of a line of digital clothes. Brought to you by: https://mypodcast.media https://b...

One of the leaders in ad-free streaming is turning course in response to trends, reasoning behind Netflix’s new ad-supported tier Description: Netflix was a pioneer in delivering users ad-free watching and challenging the advertisement model of television, until it recently decided to change course. In response to declining user growth and expansion of the streaming ad market Netflix decided to la...

Facing difficulty in enabling free speech while being profitable Elon Musk bought Twitter and has big plans to change it The advertising-based business model of social media platforms has grown and become prolific since Facebook first pioneered it. That being said, in 2022 users and voices have had criticisms of how it moderated content and how it monetized. Identifying a need for a Public Square...