IMDaily - Innovate Marketing Daily

Franchise Growth: Crunch Fitness Fargo Providing Jobs, Benefiting Neighboring Businesses and Boosting Local Economy. Today's story was brought to us by Fitness Ventures who currently owns and operates 22 locations in various states and is one of the fastest growing and top performing franchisees in the Crunch Fitness system. Links: Crunch Website- https://www.crunch.com/ Fitness Ventures LLC Websi...

Applications opened today for LadderUp, an innovative new accelerator program from retail technology company Shipt that will equip local retailers with tools needed to thrive in an ever-evolving marketplace, including providing business owners with capital, e-commerce-focused technical assistance, and education from industry leaders. In line with their commitment to level the economic playing fiel...

This company is LIVING into it's MISSION! Impetus , a W.J. Palmisano company, is excited to mark its 10th anniversary this month as the growing enterprise continues to break new ground in the construction industry. "As Impetus concludes a record-setting year in 2022, we are heading into 2023 with record backlog and the potential of another record year on the horizon," said Wesley J. Palmisano , Im...

Vispero® – the global leader for assistive technology products for the blind and low-vision community and provider of JAWS®, the world's most widely used screen reader, announces that JAWS for Kiosk was awarded the inaugural accessibility award at the Self-Service Innovation Summit (SSIS) 2022. Matt Ater , Vice President at Vispero noted, "We are appreciative of the attention that accessibility is...

Solutionreach, Inc. , the leading patient communication and retention platform for medical, dental and vision practices, announced today the launch of new branding, a redesigned website and several added product features it developed in the past year. Together, the enhancements reinforce Solutionreach as the most robust, engaging and user-friendly technology of its class. "The new visual expressio...

How does a brand create campaigns that are relatable to their audience? We are taking notes from this most recent campaign from Hyundai. “With the introduction of the IONIQ 6, Hyundai is once again making ​the electric vehicle lifestyle more accessible and convenient than ever before,” said Angela Zepeda , CMO, Hyundai Motor America . “If you are someone on the fence of going electric, we hope thi...

Mission Matters: Boxed Water Is Better ™ Achieves #CarbonNeutral® Product Certification. "CarbonNeutral® certification has been a goal of ours for a long time," says Boxed Water™ Chief Revenue Officer Rob Koenen . Also in this episode, a shout out to new executive leadership at Jon-Don , including Andrew Carlson as Chief Marketing Officer, Eric Bosanac as Concrete Surface Prep Manager, and Eve Bro...

Franchise Success: Entrepreneurs Eric Alstrin and Nicole Stiles Set To Own 8 Units of The Little Gym International By The End Of The Year. "The success in opening six locations last year made both Nicole and I, confident in our decision to invest in The Little Gym. This in addition to the support Unleashed Brands offers its franchisees, made us want to continue to expand and build more gyms," said...

There are some great lessons here in rebranding... Intermountain Healthcare has now officially changed its name to Intermountain Health , reflecting an added emphasis on keeping people healthy, as well as continuing to provide world-class medical care at its hospitals and clinics. Intermountain Health has also updated its logo to reflect the name change and its commitment to creating better experi...

Litmus, a leader in email marketing, reveals its new brand messaging and promise to email marketers everywhere, "Make every send count™." In a world where too many messages don't arrive as intended, someone had to find a way to make sure those messages arrive, and arrive fully intact. "Too many companies are sending out broken emails without even knowing it," said Erik Nierenberg, CEO of Litmus. "...

Batteries Plus Closes Out 2022 with New Records, Enters 2023 with Ambitious Sales Goals. "Batteries Plus still has plenty of untapped potential," said Scott Williams, CEO of Batteries Plus. "With an impressive executive team such as ours, and a force of 250+ franchisees in our system, our brand is capitalizing on the knowledge and advantages we've created for ourselves to position our brand to con...

TeleSpecialists, a nationally recognized, physician-owned provider of telemedicine solutions, announces a rebrand to start the year. The company introduced a new brand strategy and visual identity inspired by the company's growth and distinction as a leading telemedicine service provider, innovation, research, and education. Link: https://tstelemed.com/ Innovate Marketing Daily is a podcast by MyP...

Diamond Age , a full-stack robotics innovator with the mission of using automation to make homeownership more affordable, announced that the first 3D-printed homes built with its technology are now available for sale in Casa Grande, Arizona. Diamond Age: https://www.diamondage3d.com/ Innovate Marketing Daily is a podcast by MyPodcast. Media and brings you the latest in marketing, branding, and bus...

Avesi Partners announced that it has made a growth investment in Muir Wood, LLC, a premier provider of integrated, adolescent-focused behavioral health services. Partnering alongside founder and CEO Scott Sowle, COO Bryan Bowen, and the rest of the Muir Wood management team, Avesi's investment will help the Company execute on its mission of leading the national effort to treat and reduce mental he...

Abbott and Blood Centers of America are unveiling an innovative new mixed reality experience for use during blood donation. The mixed reality technology is an #immersive digital experience designed to improve the blood #donation process, attract new donors and motivate a younger #generation to give blood. The effort intends to address the global challenge of sustaining a reliable blood supply. Inn...

Sir Mix-A-Lot remixes his ‘90s hit to celebrate the return of the fan-favorite Chex Mix piece. The duo teamed up to create a snack-inspired remix and corresponding music video, aptly titled “Bagel is Back.” #branding #rebranding #marketing #hiphop #remix #music Brought to you by MyPodcast. Media MyPodcast. Media produces podcasts for brands, influencers, and nonprofits. https://mypodcast.media

Meta announced changes to its advertising policy that will affect how advertisers on the Facebook and Instagram platforms will reach teens. The changes include removing gender as an option for advertisers on both platforms. #meta #insta #instagram #facebook #onlinesafety #onlineprivacy #businessgrowth #infosec Brought to you by: MyPodcast. Media: Producing podcasts for brands, influencers, and non...

Provi, the largest ecommerce marketplace for the beverage alcohol industry, today announced Bob Robbins as the company's new President and Chief Operating Officer. #sales #wholesale #tech #businessgrowth #branding #marketing Brought to you by: MyPodcast. Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal Website https://MyPodcast. Media Birdwell Solutions: Bringing a t...

On December 8th Grubhub , a food ordering and delivery marketplace, and Kiwibot , a last-mile robotic delivery company, announced that they will provide robot delivery services on college campuses across the United States. Specifically, Grubhub is enabling users to buy food that will be delivered by Kiwibot directly on it’s app. #marketing #branding #businessgrowth #partnership #technology #custom...

Warner Music Group (Nasdaq: WMG ) announced a partnership with and investment in DRESSX, a digital fashion retailer that produces a digital closet that users can make purchases in and personalize. The first-of-its-kind partnership will provide a platform for select WMG artists to design their own virtual fashion lines. #marketing #branding #businesspartnership #businessgrowth Brought to you by: My...

"Hertz is an iconic brand with unlimited potential," said Davis. "I'm excited to get started with a talented marketing team to bring even more breakthrough ideas to the marketplace and connect Hertz with our consumer, corporate and rideshare customers." Brought to you by: MyPodcast. Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal Website https://MyPodcast. Media Bir...

“When people wear Chill Polish, it’ll remind them to drink Coors Light. And it’s a great reason to try Coors Light if they haven’t already.” says Ashley Kozanda, associate marketing manager for Coors Light. Seeking to build off a strong third quarter, where it combined with Coors Banquet and Miller Lite to grow a full share point in the premium beer segment, according to IRI, Coors Light continues...

“You dox, you get suspended,” Musk said on a Twitter Spaces conversation with journalists. Elon Musk's decision to suspend accounts that belonged to reporters from The New York Times, The Washington Post, CNN and other outlets has sparked controversary while begging the question... how much should we moderate our platforms? #twitter #doxxing #onlinesafety #cybersecurity #internetsafety #parenting...

National Ignition Facility achieves net energy “gain” with laser-powered approach. How could this incredible breakthrough change the clean energy industry in years to come? Mark Herrmann, who leads NIF as the program director for weapons physics and design at Lawrence Livermore National Laboratory, says it feels “wonderful,” adding: “I’m so proud of the team.” #cleanenergy #renewableenergy #solare...

New M&M'S campaign inspires moments of everyday happiness after a transformative year for the brand, using the power of fun to create a world where everyone feels they belong. "Mars has delivered some of the most buzz-worthy Super Bowl moments over the years, and we're inspired by the M&M'S brand being back in the mix in a new way for 2023," said Gabrielle Wesley, Chief Marketing Officer,...