IMDaily - Innovate Marketing Daily

AMD 's Dr Lisa Su Named Chief Executive Magazine's 2024 CEO of the Year. "Lisa Su's leadership in transforming AMD into a global leader in innovation and technology is truly remarkable," said  Ed Bastian , chief executive of Delta Air Lines and Chief Executive magazine's 2023 CEO of the Year, who served on this year's selection committee. "Just as impressive is the fact that she never forgets the...

George Mason University Completes Long-Term Rebrand With New Logo. "Higher education in America is at an inflection point, with families having a harder time finding a top-quality, affordable college education at a university that will actually admit them," said George Mason President Gregory Washington. "George Mason has always offered these things, but few families know of this value because our...

Hartford HealthCare Hospitals Make Top 20 Percent Nationwide for Safety, Price Transparency. "Delivering high-quality, safe care while ensuring price transparency is paramount. It is the driving force behind what we do ― putting patients first," says Hartford HealthCare President and Chief Executive Officer  Jeffrey Flaks . "We continuously strive to achieve excellence in patient safety and outcom...

Smithfield Foods Honored for Workforce Development Through Apprenticeship Programs. "Providing valuable professional development experiences is key to opening doors of opportunity and cultivating the next-generation talent pipeline," said  Isham Jay Bennett , chief human resources officer for Smithfield Foods. "We are grateful for our partnership with  Wayne Community College  and this recognition...

Embark Announces Rebrand, Declares 'Consulting is Dead' in Obituary Campaign. "Embark was founded on our core belief that happy is good for business and that people do their best work when they're happy," said Embark CEO  Clancy Fossum  when speaking about the campaign's genesis. "It may sound obvious but it's pretty revolutionary in an industry that has become the poster child for bad work cultur...

TraceLink Named Finalist in the Prestigious Business Transformation and Operational Excellence Awards 2024. "We are honored to be named finalists in the Business Transformation & Operational Excellence Awards 2024," said  Shabbir Dahod , President and CEO of TraceLink. "This recognition is a testament to our team's hard work, dedication, and innovative spirit. At TraceLink, we are committed to...

Mississippi Lime Company (now MLC) Rebrands To MLC and Launches A New Global Identity "MLC has been a trusted partner in lime for over a century. Our customers rely on us to deliver high-quality calcium products while achieving the highest level of responsible production, reliable service and agility. Our new brand represents an inflection in our trajectory — defined by a growing international foo...

SuperWomen Of FMS Leadership Award Nominations Now Open. "The SuperWomen of FMS Leadership Award recognizes women who have shown outstanding leadership in the growth, development, and use of memory and storage and related technologies and systems," said Camberley Bates, VP and Practice Lead for Data Infrastructure at The Futurum Group and founding chair of SuperWomen. "We encourage technology lead...

Cresta Bolsters Executive Team With Russell Banzon As Its New CMO. "Russell brings broad expertise in creating powerful brand experiences for several high-growth category leaders," said  Ping Wu , CEO of Cresta. "He arrives at an important moment in the industry's race to deliver impactful generative AI solutions to businesses. Russell's keen understanding of market dynamics will help us deliver o...

Xello Named 2024 CODiE Awards Finalist in 2 Categories and BARK Air Takes To The Skies! "Being recognized as a CODiE Award Finalist in both of these categories is a tremendous honor, as we have been dedicated to helping students learn, explore and grow, both in and out of the classroom, for almost 30 years," said Matt McQuillen, CEO and Co-Founder, Xello. "Every student benefits from opportunities...

RKD Group Announces the Promotions of Tonie Howard , Lianne Raices , and Alice Vaughn and Added C. Nate Beran  as Vice President of Product Management. "These are truly special moments in our company that deserve to be celebrated," said  Chris Pritcher , CEO at RKD Group. "Our culture is built on trust, teamwork and focus—and these individuals have been instrumental in our work to accelerate growt...

Pita Pit  Unveils Fresh & Flavorful Company Rebrand. "As we embark on this exciting journey of transformation, we are attuned to the evolving needs of our consumers," said  Pete Riggs , CEO of Pita Pit. "Today, more than ever, there is a demand for fast, convenient, and health-conscious food options. Our rebrand reflects an unwavering commitment to meeting these demands head-on, offering not o...

LifeWave Honored with the Prestigious 2024 Direct Selling News Bravo Growth Award. Meredith Berkich , President of LifeWave, accepted the award at the Direct Selling News event in Irving, Texas, where she was also a featured speaker. Berkich expressed her gratitude, "Achieving the Bravo Growth Award in the same year we celebrate our 20th anniversary is a monumental achievement for LifeWave. It sym...

Avanlee Care Makes Inc.'s 2024 Female Founders List. Avanlee Christine , Founder and CEO of Avanlee Care Inc, said, "I'm thrilled to be part of this illustrious group of women. We are making a difference and having a positive impact on humanity." Avanlee commented, "The United States is grappling with a largely unseen caregiving crisis that impacts over 54 million individuals caring for elderly lo...

Reveleer Appoints Global Health Technology Leader Alan Tam As Chief Marketing Officer. "We welcome Alan to Reveleer and look forward to his contributions helping our customers accelerate their risk adjustment, member management, and quality improvement programs," said CEO and President of Reveleer,  Jay Ackerman . "We continue to experience accelerated velocity across all areas of our businesses,...

LED Solutions Rebrands as AVENDOR and Eclipse Black Coffee Day. According to  Agil Huseynov , CEO and founder of Avendor, "The pandemic and chip shortage presented a unique challenge that tested the industry's resilience. Our solution—providing customers with real-time access to inventory—was our way of instilling confidence during a period of widespread uncertainty. Our rebrand to Avendor, while...

Savvas Learning Company Earns 2024 Top Workplaces USA Award. "It's an honor to be named a Top Workplaces USA winner. This award is based on the authentic feedback from our employees. I want to thank them — they are the ones who have truly earned this award," said Bethlam Forsa , CEO of Savvas Learning Company. "As a mission-driven organization, we remain committed to fostering a people-first cultu...

Orsini Specialty Pharmacy  welcomes  Victor J. Haddock  and  Lynda Parker  to Its Executive Leadership Team. "Having assisted healthcare companies of all sizes in their growth and strategic endeavors, Victor brings with him a wealth of experience and a track record of success,"  Brandon Tom , Orsini's CEO, said. "Orsini has entered an exciting period of growth, and I'm eager to see Victor's contri...

Vee Technologies Announces Healthcare Professional Services are Rebranding as Vee Healthtek. "Healthcare has been our heartbeat since the start," CEO Chocko Valliappa shared. "We quickly became known for our innovative solutions and best-in-class results for payers and providers. By revitalizing our name and brand identity, we will better align with the growing needs of our client base." President...

ResBiotic Appoints Stefany N. as VP of Operations and Brittany Zenner as Director of Marketing. "Appointing Stefany as our Vice President of Operations and Brittany as our Director of Marketing marks a pivotal moment in our journey towards redefining wellness," stated C. Vivek Lal, MD, FAAP , Founder & CEO of ResBiotic. "Their remarkable spirit, coupled with a profound dedication to holistic h...

$430,000 Awarded to Visionary Black Social Impact Leaders by BMe Community . This national honor is sponsored by McKnight Foundation , Ballmer Group , NBA Foundation, George Kaiser Family Foundation , and Interfaith America "BMe Vanguards come from all walks of life but share one authentic action-oriented love for humanity," said  Trabian Shorters , Co-founder and CEO of BMe Community. "BMe Commun...

Genea  Announces  Karen Roberto  as Vice President of Marketing Genea serves clients ranging from Fortune 50 companies to 22 of the 25 largest Class A office buildings in the country. "We are thrilled to have Karen Roberto join Genea's leadership team as the Vice President of Marketing," said  Michael Wong , CEO at Genea. "We are confident that her leadership will contribute significantly to the s...

SageView Advisory Group Builds Out Leadership Team to Drive Next Stage of Growth Strategy. "We are thrilled with this expansion of our executive team, which adds two industry leaders who each bring an outstanding level of expertise, experience and knowledge," SageView CEO John Longley said. "As a former member of SageView's Board of Directors, Christina Walsh already has a thorough understanding o...

Acuative Hires Global Leader Sean Jensen as Chief Revenue Officer. "We are thrilled to welcome Sean Jensen to Acuative as our new Chief Revenue Officer," said Acuative Chief Operating Officer  Chad Mead . "His proven track record of driving revenue growth and building strong client relationships aligns perfectly with our commitment to delivering innovative technology solutions and exceptional serv...

HumanFirst Announces New Market Expansion To Bring GenAI-Powered Data Productivity to CPaaS Providers. "Real customer interactions are highly complex, deeply personal, and incredibly valuable," says Gregory Whiteside , CEO of HumanFirst. "Rigid, rules-based programming and one-dimensional prompt interfaces prevent teams from analyzing them with specificity and scale. Once teams can query, organize...