Igniting Souls Podcast with Kary Oberbrunner

AI is not just scraping businesses, brands, authors, artists, and filmmakers. It is scraping nonprofit ideas too. Nonprofits, NGOs, ministries, foundations, and mission-driven organizations create valuable intellectual property every day. Their programs, curriculum, strategies, donor campaigns, training materials, frameworks, videos, grant language, impact models, and original content often become...

AI is changing the publishing world forever. Books, manuscripts, chapters, outlines, frameworks, titles, stories, characters, courses, articles, and author brands can now be copied, scraped, trained on, and repurposed faster than ever before. For authors, writers, publishers, speakers, coaches, and creators, this is no longer a future concern. It is happening now. Wall Street Journal and USA Today...

Katie Rubino and Kary Oberbrunner unpack one of the biggest intellectual property stories of the year. A new investigation revealed that millions of songs were included in datasets used to develop AI music generators, allowing artists to search whether their own music appears in those collections. The discovery raises difficult questions about ownership, consent, attribution, licensing, and the fu...

Intellectual property is no longer just a legal issue. It is becoming one of the most overlooked asset classes in business. At WealthAbility’s 2026 Annual Tax Conference, Kary Oberbrunner, Wall Street Journal and USA Today bestselling author and founder of Instant IP®, will join WealthAbility founder Tom Wheelwright, CPA, for a live interview on how entrepreneurs, investors, business owners, and a...

AI is changing the film industry forever. Scripts, story concepts, performances, footage, voices, likenesses, characters, and entire creative worlds can now be copied, scraped, trained on, and repurposed faster than ever before. For actors, producers, directors, screenwriters, editors, cinematographers, and independent filmmakers, this creates a massive opportunity, but also a serious risk. That i...

Teachers are some of the most important people on the planet. They shape the next generation with lesson plans, curriculum, creativity, care, and original ideas. But in the age of AI, those ideas are at risk. AI tools can scrape, train on, and repurpose teacher-created content, including lesson plans, worksheets, curriculum, classroom frameworks, assessments, presentations, and educational materia...

What if the most powerful innovation in intellectual property isn’t a new law, platform, or technology, but a tiny symbol? In this episode, Kary Oberbrunner and Katie Rubino unpack the rise of ᴵᴾ and why they believe it represents a fundamental shift in how creators, entrepreneurs, authors, speakers, and businesses protect their ideas in the age of artificial intelligence. For decades, people have...

What if the best leadership lessons came from leaders admitting where they got it wrong? In this episode of You Are an IP Company, Kary Oberbrunner sits down with Beth Fahey, host of the Bad Boss Confessional podcast and co-author of Rollout. Beth shares how a simple idea became a powerful platform where respected leaders reveal their biggest management mistakes and the lessons they learned from t...

AI has consumed nearly every book, article, and online conversation it can find. So what's next? In this thought-provoking episode, Kary Oberbrunner and Katie Rubino explore the growing demand for authentic human-created content, the rising value of intellectual property in the AI era, and why creators must take ownership of their ideas before someone else does. Discover how AI, blockchain, and IP...

What happens when AI records, scrapes, and republishes your ideas before you can protect them? In this episode, Kary Oberbrunner and IP attorney Katie Rubino unpack the new reality creators face in the AI era, from TEDx talks being copied word-for-word by AI tools to the growing risks around patents, trade secrets, public disclosure, and content ownership. Learn why speakers, authors, and entrepre...

In this eye-opening episode, the conversation explores the high-stakes world of intellectual property through the lens of Taylor Swift and the growing battle over trademarks, branding, and AI-generated identity theft. From trademark disputes and costly rebrands to deepfakes, voice cloning, and digital impersonation, the episode reveals why protecting your IP is no longer optional for creators, ent...

In this inspiring episode, Austin Collins shares how reading Kary Oberbrunner and Katie Rubino’s book helped him uncover hidden intellectual property inside an ordinary financial tool and transform it into a groundbreaking ETF launching on the New York Stock Exchange on August 26, 2026. Discover how recognizing the unique way you apply existing tools can unlock massive value, create differentiatio...

In this thought-provoking episode, filmmaker and producer Luke Siebert shares his journey from making films in Wisconsin to producing impactful short films in Hollywood. Luke dives into the inspiration behind his projects Marked and Father Figure, exploring themes of faith, family, artificial intelligence, and what it means to create meaningful stories in a rapidly changing world. The conversation...

If you’re a speaker, coach, educator, or creator, your content may already be getting recorded, copied, and fed into AI systems—often without your knowledge. In this eye-opening episode, Kary Oberbrunner and Katie Rubino reveal the growing risks facing presenters in the age of smart glasses, hidden devices, livestreams, and AI-generated plagiarism. Learn how to protect your talks, slides, ideas, a...

In a world where you can’t always trust what you see—or hear—how do you protect yourself? Kary and IP attorney Katie Rubino break down the rise of deepfakes, AI voice cloning, and digital impersonation—sparked by a viral case of a creator’s identity being stolen and used in ads. From scam calls to sophisticated phishing schemes, they reveal how easy it is to fake identity today—and what you can do...

Are you worried about AI stealing your ideas, content, or keynote speech ? In today’s world of artificial intelligence, AI content scraping, AI copying content, and intellectual property theft are real threats for public speakers, authors, and creators. If you’ve ever wondered how to protect your ideas, protect your content from AI, or stop content theft , this video will show you exactly what’s h...

In this episode, Kary and Katie break down a headline-making trademark dispute that puts one of the world’s biggest brands in the hot seat. A Las Vegas performer claims prior ownership—raising a powerful question: Does being first matter more than being famous? Whether you're building a brand or protecting one, this episode is a must-listen reminder: your ideas are only as strong as how you protec...

If someone stole your idea tomorrow, could you actually prove it in court? Most entrepreneurs, creators, and founders assume their intellectual property is protected. But in reality, courts don’t reward ideas—they evaluate evidence. And that’s where things break down. In today’s digital economy, ideas can be copied, scraped, and redistributed globally in a matter of hours. Meanwhile, traditional I...

Collaboration isn’t just partnership—it’s a strategy for creating entirely new assets. In this episode, Chad Jenkins, Katie, and Kary explore how combining what you already have with what others bring to the table can generate new IP, unlock new audiences, and accelerate success. They dive into real-world examples, the importance of defining IP ownership early, and why showing up as a “giver” is t...

What if someone didn’t just copy your content, but cloned your entire website, your courses, and your brand… and started profiting from it? In today’s AI-powered digital economy, intellectual property theft has evolved far beyond simple copy-and-paste. We’re now seeing deepfakes, cloned websites, and pirated digital products spreading at a speed that traditional protection methods simply can’t kee...

In this episode, Kary and Katie tackle the high-stakes world of intellectual property in the age of AI. Inspired by Matthew McConaughey’s viral warning to trademark yourself, they dive into “IP Stacking”—using trademarks, copyrights, and blockchain timestamps to protect your name, voice, and unique style. From the pitfalls of unregistered TMs to navigating AI-generated content, they reveal why saf...

What happens when ideas are created faster than they can be protected? In today’s AI-driven world, innovation happens in seconds, but traditional intellectual property systems still take years. That gap creates a massive risk for creators, founders, and teams building at the speed of technology. Listen in as we break down the growing tension between rapid creation and slow legal protection, and wh...

Dr. JJ Peterson shares how narrative theory transforms marketing by positioning the customer—not the brand—as the hero. Co-author of Marketing Made Simple alongside Donald Miller, he breaks down the powerful “one-liner” framework (problem, solution, result) to clarify your message fast. Kary and Dr. Peterson also explore protecting your intellectual property and voice in the age of AI and how laye...

Your brand name isn’t just creative — it’s a valuable asset, and if you don’t protect it, someone else will. In this episode, Kary talks with Lynne Modranski about the shocking discovery of a copycat Facebook page impersonating her ministry, and the crucial lessons it taught about defending your identity. Kary introduces the IP Flywheel, showing why securing your name before you publish, promote,...

Join Kary with IP attorneys, Frank and Katie from Wiggin and Dana, as they unpack the “invisible layer” of intellectual property. Today’s trademark climate is tougher than ever. This episode explores the power of strategic IP stacking, which combines trademarks, patents, copyrights, and trade secrets. You’ll learn what entrepreneurs need to know to truly protect their brand. If you’re building a b...