Igniting Souls Podcast with Kary Oberbrunner

In this episode, Kary welcomes AI strategist Tom Lambotte to cut through the hype and simplify what AI really means for professionals and creators. They explore overcoming overwhelm, using AI with confidence, and applying it through the lens of intellectual property to enhance productivity, decision-making, and strategic advantage. This practical conversation shows how understanding AI can unlock...

Are NFTs just a flashy fad—or the future of ownership? In this episode, we’re bringing the good vibes and the real talk. We’re joined by Chris Guyot co-founder of the Good Vibes Club, to break down how art, community, and intellectual property collide in Web3. Chris shares his journey from working with global brands like Google, Meta, and Reddit to building one of the top NFT projects in the space...

Is your book evolving, or is it frozen in time?  In this episode, Kary and Katie explore the strategic relaunch of intellectual property and why staying relevant matters, drawing insights from iconic brands like Apple and Nike. They discuss how updating dated content, signaling new editions through smart branding and cover changes, and properly registering copyrights and trademarks can protect you...

In this episode, Kary and Katie dive into the powerful concept of IP Harvesting and how authors can leverage their books as long-term intellectual property assets. They explore strategic ways to think beyond book sales and begin building scalable revenue streams rooted in your ideas, frameworks, and expertise. From understanding how a single manuscript can evolve into multiple products and platfor...

In this episode, Kary and Katie unpack how to protect and leverage your intellectual property in collaborations. They explain the difference between background and foreground IP, why ownership matters, and how clear agreements can prevent costly misunderstandings. If you’re partnering with others, this conversation will help you safeguard your ideas and maximize impact. PROTECT your first idea FRE...

What happens when unconventional leadership changes the battlefield—and costs everything? In this episode, Kary sits down with legendary Special Forces officer Jim Gant and John Rue, Built To Lead Builder,  to explore the rise, controversy, and redemption of a warrior who redefined modern warfare. From influencing top military leaders to confronting personal failure, addiction, and identity, Jim r...

Many entrepreneurs casually use the TM symbol without fully understanding what it actually means—or the risks behind it. In this episode, Kary and Katie unpack the confusion around trademarks, the difference between TM and registered trademarks, and why intellectual property isn’t as simple as “staking a claim.” They explore real-world examples, common misconceptions, and the hidden complexities o...

In this episode, Kary welcomes Andrea Olson, founder of Produce Like a Boss, to explore a critical question for musicians: Do you really have intellectual property—and should you protect it? Together, they unpack what IP means for songwriters and artists, why creative ideas are more valuable than you think, and how protecting your music can increase your influence, impact, and income in the age of...

In this episode, we explore why idea protection must happen as fast as idea creation in a world of AI, social media, and constant digital recording. From the meaning of abracadabra (“I create as I speak”) to a new paradigm of protecting ideas the moment they’re imagined, this conversation breaks down the growing risks of IP leakage—and how creators can stay ahead. You’ll learn why traditional pate...

This episode comes with a warning—it might sound morbid, but it’s said with love. What happens to your intellectual property when you’re gone? In this powerful, deeply human conversation, we explore why your IP doesn’t have to die when you do—and why treating it as a real asset matters more than ever. Through a true story of sudden loss, legacy, and redemption, we unpack how IP fits into estate pl...

In this eye-opening episode, Kary and Katie dive into one of the most urgent questions of our time: What happens to intellectual property when AI becomes the “inventor”? Fresh off recent USPTO updates, they explore how countries are beginning to recognize AI as inventors, the rise of AI-generated personalities in Hollywood, and the very real implications of machines replacing human work. From self...

Have you ever had a book that changed your life? On this episode of You Are an IP Company, Kary Oberbrunner sits down with Mark C. Winters, co-author of Rocket Fuel and author of his new book Visionary. Mark shares how his latest book helps driven entrepreneurs get what they want without doing it all themselves. From the ten pillars of being a successful visionary to practical strategies for build...

In this eye-opening episode, Kary and Katie uncover how major tech companies like Meta and Google are quietly using your private data to train their AI systems—often without you realizing it. From hidden “opt-out” settings to terms and conditions buried in fine print, they reveal how your everyday emails, meetings, and shared files may already be part of Big Tech’s AI learning. The hosts discuss w...

In this episode of You Are an IP Company, Kary and Katie explore how intellectual property isn’t just for you — it’s for your legacy. From Disney to Hello Kitty, C.S. Lewis to Michael Jackson, some of the world’s most iconic brands and creators continue to generate income long after their founders are gone. Kary and Katie unpack how smart IP strategy can create generational wealth, why trademarks...

In this thought-provoking episode, we explore Steven Pressfield’s The War of Art and the idea of “Resistance” — that invisible force that shows up the moment you set out to create something meaningful. We just spoke with Pressfield in Boston about publishing and protecting IP. Katie and Kary connect this timeless creative struggle of a Resistance to a modern threat: intellectual property theft and...

AI wearables are changing everything — and not always for the better. Kary and Katie reveal how smart devices are creating new forms of IP theft and what creators and brands must do to stay protected. If you have a website, a podcast, social media accounts, or even a LinkedIn profile, then you SHOULD be using Instant IP to protect your ideas. If not, AI WILL scrape your content and serve it up to...

Your intellectual property is one of your most valuable business assets, but most entrepreneurs leave it unprotected. In this episode, we explore how creating an IP holding company can safeguard your trademarks, copyrights, and creative assets from lawsuits and creditors. You’ll learn how separating your IP adds transparency for investors and strengthens your overall business structure. We also sh...

AI company Anthropic used thousands of authors’ books—maybe even yours—to train its model, Claude. Now, a $1.5 billion settlement in Bartz v. Anthropic could change everything for creators. In this episode, we unpack what it means for authors, how to file a claim, and why IP theft is skyrocketing in the age of AI. Listen now to learn how to protect your work and your rights. PROTECT your first ide...

Ever wondered how to protect your ideas without getting lost in legal jargon? Kary takes you behind the scenes of his own IP journey, where he identifies infringement, develops a protection strategy, and leverages trademarks, copyrights, and smart contracts. With insights from IP expert Katie Rubino, they show you how to monitor, defend, and leverage your unique work in today’s fast-moving market....

Stand out, get noticed, and take control of your career. Mike Kim, co-author of Own Your Brand, Own Your Career, shares how to build a personal brand that opens doors, creates opportunities, and amplifies your impact, no matter your career stage. PROTECT your first idea FREE ► https://instantip.app/

In this episode, Kary Oberbrunner and Katie Rubino explore the impact of current events on intellectual property and what to do when someone steals your IP. They break down what a government shutdown could mean for your IP rights, including potential delays, protections, and practical steps to safeguard your creations. Protect your first idea free. Go to https://www.instantip.app - no credit card...

Kary and Katie are joined by special guest Annabelle Beckwith for a powerful conversation on the one trait every entrepreneur across the globe shares—and how to use it to fuel faster, easier growth. Tune in to discover practical strategies and mindset shifts that can help you unlock your next level of success. Find out more at https://www.instantip.today/

In this episode of You are an IP Company, Kary and Katie dive into the very first thing every influencer needs to do to safeguard their creative work.  Whether you’re building a brand, creating content, or growing your audience, protecting your intellectual property isn’t optional—it’s essential.  Tune in to learn how to take that critical first step toward securing what makes your influence uniqu...

This episode dives into the explosive intersection of AI, branding, and intellectual property. Katie and Kary unpack a recent PitchBook article on VC exits, share insights on market adoption of blockchain-backed IP, and analyze how branding brilliance—like McDonald’s minimalist campaigns—creates massive value. A must-listen for founders, creatives, and IP lovers.

 Women make up a small fraction of the IP industry—but Ashley Cheung is working to change that. Hear her discuss the power of female innovation, what resonated most from You Are an IP Company, and how her experiences are lighting the way for future women leaders in tech and law. Ashley Cheung runs her business and personal life by a single motto: Nothing ventured, nothing gained. She founded Virtu...