IDEA Health and Fitness Association
IDEAfit Pro Show
Welcome to the IDEAfit PRO SHOW. This podcast is a perfect choice for fitness professionals who want to grow their skills and for anyone considering a career in the fitness industry. Listeners get a front-row seat to weekly interviews with industry thought leaders, influencers and disruptors. The mastermind format gives generous, consistent insight on smart career moves, business strategies, program design, exercise science, nutrition and inspiration–from pros who have already done it. This lively and inspirational audio-video talk show focuses on content presented in IDEA’s award-winning Fitn...
Author
IDEA Health and Fitness Association
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Podcast website
Latest episode
Jul 9, 2026
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Episodes
Rethinking Movement Outside of the Gym 19.07.2021 58:05
In this episode, host Sandy Webster touches base with biomechanist Katy Bowman, a bestselling author, speaker, and a leader of the “Movement movement,” who is changing the way we move, and think about our need for movement. Her 9 books have been translated into more than a dozen languages worldwide. Katy, who has written for IDEA’s Fitness Journal and educated fit pros at IDEA events for over a de...
Train Clients Happy for Better Retention and Results 12.07.2021 44:38
In this episode, the IDEA Pro Show is joined by internationally-known integrative health and mindfulness expert Shirley Archer, JD, MA. Shirley is an award-winning health journalist, and best-selling author of 16 fitness and wellness books. In addition to being a contributing editor to IDEA Fitness Journal , she is a media spokesperson and was named IDEA's 2008 Fitness Instructor of the Year...
Is High Intensity Functional Training the Fountain of Youth? 28.06.2021 49:25
Today, the IDEA Pro Show checks in with Pete McCall, MS, a content developer, host of the All About Fitness podcast, and author of the books Smarter Workouts: the Science of Exercise Made Simple and the newly released Ageless Intensity . The new book offers evidence on how high-intensity exercise can minimize psychological effects of aging as well as maximize health benefits for people 40 and olde...
F45's Impact on Your Community and the U.S. Military 22.06.2021 1:01:05
Today on the podcast, get a vibe for the positive energy and wisdom of Chas Rodgers, the Operations and Performance Officer for F45 Training’s VIP45 program. Chas walks us through the F45 training model and describes what they’re doing to prepare our soldiers for combat readiness as well as prime them for a fitness career after their service is finished. As program lead, he and his teams mentor ve...
5 Social Media Dos and Dont’s 14.06.2021 39:16
IDEAfit PRO SHOW jumps into conversation today with Jessica Maurer, one of IDEA’s most in-demand subject matter experts on the business of fitness. They talk through a lot of essential business advice focused on how to create profitable digital, virtual and live products for your fitness business. Jess also gives a generous preview of her upcoming IDEA World Virtual session which will dissect the...
There Are No Shortcuts, but Networking Sure Helps 07.06.2021 39:18
Today on the podcast, Sandy catches up with Mike Z. Robinson, the founder and owner of MZR fitness in San Luis Obispo, California. Among other industry awards, Mike was chosen by his fitness peers as the 2015 IDEA Personal Trainer of the Year. Tune in as he shares his path to capturing that accolade, and as he walks us through the challenges—and bright spots—of this tough pandemic year. His b...
B Strong BFR Training—The Biohack For Aging Boomers 24.05.2021 36:52
Have you heard the buzz about blood-flow restriction training? BFR is one of the newer training techniques to hit the rehab and sports performance worlds and is also being recognized as a potent training method for aging baby boomers. By restricting venous return of blood flow with safe, elastic B Strong Bands, the body is tricked into thinking it is working harder, which produces amazing physiolo...
Overcoming Body Bias in Fitness: How to Create Safe Spaces for ALL People 17.05.2021 41:37
Today our IDEA colleague and event programming director Ryan Halvorson guest hosts an incredibly interesting panel. The fitness industry has long presented a homogenized picture of what true health and fitness looks like. However, that image applies to a very small portion of the population. When people don’t see themselves reflected in the marketing, messages and spaces that are presented to them...
Do You Have the Essential Mastermind Partner? 10.05.2021 42:45
Today on the IDEAfit PRO SHOW, host Sandy Webster and IDEA vice president and general manager Amy Thompson share how the IDEA team is reimagining this iconic fitness brand. Their conversation honors the association's rich history (and some fun forgotten facts) while describing the innovations at IDEA that will move your fitness career forward. As we emerge from the toughest period ever for our ind...
Are You Tapping Into Your Whispers? Featuring Todd Durkin 03.05.2021 47:20
Todd is the founder of Fitness Quest 10 here in San Diego. He works with high-profile clients and elite athletes including more than 75 NFL and 25 MLB players. He was a finalist on the 2016 NBC TV Series STRONG; he holds a coveted spot on the UnderArmour Training Team, and he travels around the world for speaking engagements and keynote talks both inside and outside the fitness industry. He also r...
A Former Fit Pro Shares Business Lessons From Outside the Industry 26.04.2021 45:42
Today on the IDEAfit PRO SHOW, we welcome Nicki Anderson, who spent 20 years in the fitness industry as a personal trainer, entrepreneur and subject matter expert on the business of fitness. In addition to owning and operating her unique training model at Reality Fitness for 19 years in Naperville, Illinois, Nicki was one of the earliest women leaders on the fitness event circuit to emphasize the...
Eccentric Strength Training Controversies–Resolved! 19.04.2021 31:52
On today's episode, IDEA's Editor in Chief Sandy Webster and the amazing Dr. Len Kravitz have a fascinating discussion on two topics Len covered in the Research column for the award-winning Fitness Journal . First, they dive into a study that identified the top 5 resistance training workouts that improve VO2Max, which was covered in the March-April issue of the journal and which can be found here...
Equity, Anti-Racism and Authentic Allyship in Fitness 12.04.2021 34:44
On today's episode, IDEA's director of event programming Ryan Halvorson guest hosts and speaks with Katrina Pilkington, Ilya Parker and Dynasti Hunt about diversity, equity and inclusion in the fitness industry. While these are not new terms to most people, the conversation heated up considerably last year and catalyzed change across many businesses. Scores of fitness entrepreneurs and organizatio...
Secrets for Coaching Active Agers 05.04.2021 38:38
Today on the podcast, IDEA editor in chief Sandy Todd Webster talks with 2020 IDEA Personal Trainer of the Year, Leslee Bender. They cover Leslee's tips for working successfully with active agers and also discuss how habit change can help us to live, move and feel eternally young. Links to contact Leslee Bender: FB & LI: Leslee Bender; website: www.bendertraining.com Video replay of Leslee's w...
Growing Your Fitness Business in Troubled Times; Customer Service in the Digital Age 29.03.2021 58:53
Today on the podcast, IDEA editor in chief Sandy Todd Webster talks with Mark Fisher of Mark Fisher Fitness in New York City. They discuss topics ranging from the importance of creating an unforgettable culture among your members, to doing business during COVID in the nation’s largest city and how the principles of growing your business--even during pandemic times--have not changed. Then Sandy cat...
Ramping up Your Zoom Studio and More 22.03.2021 33:29
IDEA editor in chief Sandy Todd Webster talks with 2019 IDEA Fitness Leader of the Year Tricia Murphy Madden, a global group exercise program creator, educator and top presenter. Tricia has developed many highly acclaimed programs, including Barre Above®, Urban Striptease Aerobics, and HOMEROOMfit, among others. This is the second of a two-part episode (there was much to unpack from a crazy year)...
Strive and Thrive! 22.03.2021 28:03
IDEA editor in chief Sandy Todd Webster talks with 2019 IDEA Fitness Leader of the Year Tricia Murphy Madden, a global group exercise program creator, educator and top presenter. She has developed many highly acclaimed programs, including Barre Above®, Urban Striptease Aerobics, and HOMEROOMfit. This is the first of a two-part episode in which Tricia describes her mindset for success during the pa...
Leading With a Service Attitude; Navigating Career Reroutes 22.03.2021 55:02
Today on the pod, the IDEAfit Pro Show talks with 2019 IDEA Personal Trainer of the Year Brian Nunez, owner of FNS Training Center in Santa Clara, CA. Brian’s inspirational story and high-energy business model have he and his team busier than ever through this pandemic year. Tune in to learn more about how he's doing it. Huddle with IDEA’s director of event programming Ryan Halvorson to talk...
Let's Get This Party Started! 04.03.2021 41:26
Connect with IDEA® Health & Fitness Association FB: ideafit IG: ideafit LI: ideafit TW/X: @ideafit Enjoying our content? Become an IDEAfit Plus member and receive our award-winning IDEA Fitness Journal, the gold-standard publication of the fitness industry. We have membership plan options to meet your needs. Visit IDEAfit for more information. Benefits include...
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