ICS Podcast: Everything Digital

Privacy policies, data management, CRM, and digital strategy more generally are highly interlinked in 2024. In this episode, Termageddon founders Donata Stroink-Skillrud and Hans Skillrud discuss the opportunities that come with taking privacy seriously - while introducing their very cool platform.

Covering the A to Z of account-based marketing, Julie and Martin talk about enterprise sales, personalisation, applications of AI and much more with great insights for any B2B marketer.

This episode is all about specialisation and the power of deep industry expertise. Tom Bartholomew talks to Martin about the essential elements of local SEO, Google Ads and web design and CRM in a highly specific niche - roofing. Listen now to get fresh perspectives on your industry.

Finalrentals founder Ammar Akhtar is in conversation with Martin this week, talking about international growth, the importance of product and personal relationships with buyers. A recognised exporting leader, Ammar has great perspectives for anyone looking to grow globally in the travel sector and beyond.

This episode, Ecobranders' Lindsey Coffey discusses sustainable merchandising, materials and branding, greenwashing vs greenwishing, her intense journey to winning Miss Earth and more!

International SEO expert Miranda Gahrmann is this episode's guest, sharing her insights from heading up search at jobs-giant Monster.com. Covering 2024 SEO methodologies, the importance of brand and SEO case examples, this episode is a deep dive into contemporary SEO.

Monster Energy's Brea Keating is our guest in this wide-ranging episode - covering the power of brand, building loyal audiences and expanding the possibilities of the beverage category through creative ecommerce initiatives. With plenty of insights for brands of all sizes, this is an essential episode for food and drink firms.

How powerful is affiliate marketing in 2024? In this episode, Affiverse founder Lee-Ann Johnstone outlines the essential elements of a high-performing affiliate marketing programme. Covering the essential elements of relationship-building, technology, the wider marketing mix and more - this episode is a must-listen

In this episode, SEO Specialist Dan Nation speaks with Digital & Data Lecturer and GPT Customiser Chris Pegg about his AI innovations, GPT projects and their uses from a choose-your-own adventure to an AI wellness coach, the ethical considerations behind these, and predicitions for AI five years from now. Here are links to some of Chris' published GPTs: Lily - A motivation and wellbeing co...

In this episode, ICS founding director Charlotte Green talks about multilingual campaigns and how digital strategies can benefit from transcreation and translation. Focusing on specific campaign examples, staffing, values and more, this episode is a must-listen for brands who are curious about expanding their international reach.

Customer focus is the central thread of this wide-ranging episode, as CMO Shanice Daeche talks about her strategy for health sector startup Florence, the importance of challenging barriers in marketing, and how closeness with customers unlocks opportunities for growth.

ROI from SEO is one of the hottest topics in the industry, and in this episode, Terry Fisher discusses the most compelling methodologies from his storied career, including his present role with property specialists WeBuyAnyHome.

What's next for paid media advertising? Online media giant Better Collective's Head of AdTech Tudor Marasescu shares his views on product, technology and audience demands in this deep-dive episode.

Combining customer insight, qualitative analysis, UX thinking and more into a cohesive digital product strategy isn't easy - but in this episode, James Robinson breaks down the fundamental elements of a successful strategy with heaps of practical advice. An essential listen for anyone in ecommerce and retail!

Learn SEO approaches and methodologies from TUI's Louise Wiseman in this wide-ranging episode. Talking about Google algorithm updates, leaning into customer intent and the need for competitive content strategies, this episode is a must-listen for all travel, tourism and destination marketers.

How can SEO add to a business valuation? In this episode, Permira's Julian Redlich talks about enterprise-level SEO and the SEO strategies that impact traffic and rankings, but also the overall worth of a company. Talking about onsite, offsite, tech and more - this episode covers it all.

Drawing on his global background in media management, organic SEO, and client-side and agency-side expertise, Ulrich shares critical insights on modern media strategy. Covering online and offline, agency-client relationships, minimising waste and maximising team performance, this is a blockbuster episode for anyone in a highly competitive industry.

How can travel marketers maximise bookings with best-in-class content? Matt and Demi discuss best practices for creating on-site content for travel audiences while balancing SEO, UX and brand considerations. Tune in to explore emerging content trends in the travel industry and how to measure success in 2024.

Ahead of World Travel Market 2023, Luke and Martin talk about SEO, content, and PR strategies for travel, tourism, and destination marketing brands. Covering what Google really wants, content that customers respond to, and how creative PR can unlock world-class media coverage, there's something for everyone here.

Get the inside scoop on the 'Brands at M&S' initiative from Head of Marketing Lawrence Christensen. This episode zooms in on the power of brand and the essential building blocks of a complementary product and marketing strategy. Lawrence discusses the purpose of the initiative, the strength of the M&S brand and how a curated and customer-first approach to bringing in 3rd party bran...

Cristian Gonzalez Guasch talks all things related to content and SEO in this episode, drawing on his experience at major international brands like Microsoft and StubHub, experiments with personal projects and the fascinating content process at Softonic. Learn from Cristian's perspectives to develop your own strategy to fit Google's definition of Helpful Content, while also earning rankings...

Dolores McLaren heads up SEO for a truly global brand - Vodafone. This episode delves into enterprise-level SEO with practical discussion of cross-departmental collaboration, the uses (and limitations) of data, and how to prioritise SEO initiatives in line with wider business goals. Talking about algorithm updates, the power of modular content, essential SEO tools, and much more, this pod has some...

AppJobs founder Bertan Baytekin shares his entrepreneurial journey, talking about product inspiration, capitalising on opportunities and the future of work in this packed episode.

In this episode, IG's Head of Marketing for Europe Marta Izquierdo discusses her approach to scaling a multilingual marketing strategy. IG is one of the world's largest financial trading firms - learn how the brand crafts content, balances paid and organic acquisition strategies and much more with Marta's insightful commentary.

How has ICS grown as an agency throughout the years, and what valuable insights have been learned along the way? From the evolution of multilingual SEO, the key aspects of developing a digital team and making values a cornerstone of your agency, Off-page SEO manager Demi Ward is joined by Director Charlotte Green to discuss the evolution of ICS.