ICS Podcast: Everything Digital

Who truly understands the TikTok algorithm - and does it matter? In this episode one of Martin's favourite TikTok creators, Barry Enderwick of Sandwiches of History shares his journey, with observations about the nature of social media, algorithm fluctuations, and more. With lessons from his career at Netflix and marketing, as well as commentary on the importance of keeping your integrity as a...

One of the most intriguing digital PR methods of 2023 is explained in this episode - Digital PR Director Laura Smith outlines about how exclusive interviews with notable personalities can unlock media coverage and earn links to superpower SEO. From identifying talent and crafting questions to outreaching interview contnet - this episode breaks down the full methodology.

Technology, customer focus, and competitive spirit come together in this revealing episode, as Adam Fiske of Cipher Sports Technology discusses his journey. Going in-depth about what modern sports fans want, the power of customer-centric product development, and how to carve out a space in one of the most competitive industries worldwide, this isn't an episode that any founder, marketer, and p...

Ecommerce in the spotlight: in this discussion, Alice Harling from Glossify reveals some of the key elements of ecommerce success. With Luke Kenna asking the questions, this is a wide-ranging conversation covering brand, audience, SEO, content and much more. Essential listening for marketers in beauty, retail and beyond.

Surprising and delighting customers is easy to say and harder to achieve. In this episode, Svetlana Kirichenko shares her insights from one of the world's most competitive industries to talk about how product, marketing and customer experience can come together with game-changing results.

Mark Casci guests in this episode to talk about business, growth, skills, and digital innovation in Yorkshire - the home turf of ICS. Drawing on his background in business journalism and his current role as Head of Policy and Representation at the Chamber of Commerce, Mark shares perspectives on the opportunities and challenges facing businesses, the allure of exporting, 'brand Yorkshire',...

From analysing AI-driven design tools to discussing ethical considerations, join Jack and Martin as they uncover the profound implications of AI in shaping the creative landscape.

Kristal shares her experience in SEO and product management, highlighting the importance of local market focus and optimising customer experience in achieving digital success. Listen now on Spotify & Apple Podcasts.

It's time for an app-focused SEO discussion. This episode features relationship app Paired's Head of SEO, Dimitris Drakatos. Drawing on his experience at Paired as well as brands like Revolut and Workable, this wide-ranging chat with ICS marketing director Martin Calvert covers all aspects of onsite and offsite SEO.

How can design create desire for your product? Food and drink brand design expert Aiza Cheung guests on this episode, talking about 2023 trends, the importance of authenticity and the critical path to follow for any brand that wants to connect with customers via design.

How do you build a powerhouse SEO operation? Massi di Giovanni heads up SEO at FanDuel, one of the fastest-growing companies in one of the most competitive industries in the world. In this discussion, Massi and Martin discuss the fundamentals of building a team, getting started with a comprehensive SEO strategy, and how to compete in highly regulated industries. Essential listening for anyone in o...

Interested in SEO for SAAS? This is the episode for you. Tania Miranda, Head of SEO at Recruitee discusses the nature of SEO for tech brands, what B2C marketers and SEO pros can learn from B2B, the importance of E-E-A-T for tech brands and much more.

Working for beauty powerhouse Charlotte Tilbury, Antonis has enormous amounts of SEO insight to share in this wide-ranging discussion. Drawing on his previous work across multiple sectors, Antonis shares best practice about developing an impactful B2C strategy. From the role of content to the nature of off-site SEO in 2023, there's plenty for marketers and SEO pros to get to grips with in this...

In this episode, Dmitry and Martin are in conversation about the power of brand, and building trust with national and international audiences. Drawing upon his global expertise in one of the most competitive industries in the world, Dmitry shares insights about the impact of brand ambassadors and gives cautionary advice about how to keep influencer relations authentic. This episode is a must-liste...

Tom and Martin discuss the role of SEO in the education sector, focusing in on B2B best practice, the importance of content and key considerations for 2023.

The world of AI is fast-moving and this pod covers the initial reactions of SEO expert Dan Nation to Google's 'Magi' project. Martin and Dan discuss what Google's approach might mean for the nature of search, the battleground ahead with Bing and other powerhouses, and what marketers should do to keep on track.

Translation expert and passionate video game aficionado Dan Rennie discusses the nature of video game translation, opportunities to engage international audiences, and common pitfalls to avoid.

Timothy Taylor's is a legendary brewing company with widely loved products - but how does a heritage brand with strong regional ties take its message further? In this podcast, Scott Cameron, Senior Brand Manager at Timothy Taylor's talks Martin through the importance of being a brand custodian, the power of evangelical customers and how traditional and digital ideas mix in 2023. This is a...

Soffia and Martin discuss digital product development in highly regulated industries such as iGaming, and how to resonate with global customers. Covering UX, onboarding, experience and product differentiation, this extensive chat provides insights for product-focused companies of all sizes.

Maria and Martin discuss all aspects of translation, localisation and transcreation in this wide-ranging discussion. From in-depth insights that translation sector professionals will appreciate, to more general (but crucial) points about how to deliver multilingual campaigns at scale, there's something for everyone - and an insight into the inner workings of ICS-translate.

In this discussion, Will Thompson, Director of Global Content and Communication at ComplyAdvantage gets into the detail around content-focused international growth with our marketing director, Martin Calvert. Covering E-E-A-T for fintech organisations, building trust with multiple audiences and approaches to maintain pace in global content operations, this far-reaching discussion is packed with in...

In this episode, Zoë Blogg, Operations Director at ICS is in conversation with long-time colleague Luke Kenna, talking about the key elements of developing international teams, launching new digital disciplines and much more.

How do marketers assemble the best tech stack for their brand? In this episode, Jonathan Assif breaks down some of the key aspects to consider while expanding on eCommerce trends for the year ahead. Covering eCommerce insights for small, medium, and large eCommerce brands, Martin and Jonathan have a wide-ranging conversation that incorporates technology, content, SEO, and (of course) user experien...

In this episode, Isabel Heiglmaier discusses how to scale your content operations, and how to get the most from a content-driven marketing strategy. Drawing on her experience leading multilingual content campaigns across some of the most competitive industries around, Isabel shares how to balance quality with speed, and the best way to build a high-performing team.

Martin Calvert, Marketing Director, had the pleasure to speak to Dr. Jackie Campbell, Course Director of Data Science at Leeds Beckett University.  In this episode, we explore the topic of data and how it can be used to investigate the world around us.  Data has always existed but with the growing awareness of its application to our everyday life, we wanted to discuss the value of data a...