ICS Podcast: Everything Digital

Kopparberg UK Brand Manager, Nancy Dales, joins for a deep-dive into all things brand strategy, audience targeting, PR and more. This episode is full of tips around resonating with different demographics, and is perfect for brand marketers both on the brand or agency side.

FXStreet co-CEO Pere Monguió talks about the growth of the brand, establishing trust with savvy audiences in finance and the nature of 2025 content and SEO - a must-listen for marketers in highly competitive sectors.

In this episode, Ruggable Marketing Director Charlotte Ford discusses the foundations of a winning influencer marketing strategy, the power of authentic content and how to craft meanginful campaigns with multi-channel impact.

Influencer marketing expert Natalia Chappell discusses the key methodologies for a winning influencer campaign in 2025.

From business leaders like Jo Malone to entertainment icons like Brian Cox, BBC Maestro course teachers come from all sorts of backgrounds. In this podcast, head of marketing Louise Boyd talks about the evolving e-learning space, connecting with multiple audiences and the marketing methodologies that have supported the brand's growth.

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->Customer experience expert Michael Brandt joins us to discuss the power of CX in 2025 and the need to use customer insight to drive practical action. From qualitative and quantitative measurement to the importance of 'closing the loop' with customers, this episode outlines how the voice of the customer can become...

<!--td {border: 1px solid #cccccc;}br {mso-data-placement:same-cell;}-->In this episode , Currency.com 's Steve Gregory talks about the world of currency and crypto trading, and the specifics of this hyper-competitive niche within finance. From digital acquisition methodologies to discussion of key customer audiences, there's lots to get to grips with whether you're a seasoned fi...

In this episode, Institute of Translation and Interpreting Chief Executive Sara Robertson discusses some truly big topics - ethics in translation, machine vs human capabilities, formal vs informal language qualifications and the powerful role industry bodies can play in setting and increasing standards to power global growth.

In this episode, Affiverse's Leanna Klyne gives a rundown of the essential elements of a high-performing affiliate marketing program in 2025. Covering technology, building relationships, and how affiliates and brands can build trust with one another, there's plenty to get to grips with.

What are the key SEO strategies to focus on in highly competitive industries? In this episode, global SEO expert Marta Szmidt shares her experience from the iGaming and education sectors, focusing in on the onsite and offsite methods that drive success.

In this episode, Jenni Ashwood - Head of Marketing at Yorkshire-based single malt whiskey distillery, Spirit of Yorkshire - shares educational insights into the history of the family-run distillery as well as the marketing principles that reflect the dynamic nature of how the business is run. Jenni delves into topics around the evolution of brand identity, building trust and brand loyalty amongst...

Luke is joined by Emily Nuttall, Head of Content at Leeds-based ballet powerhouse, Northern Ballet. In this wide-ranging episode, Emily gives us an overview of the history of Northern Ballet, and shares unique perspectives on how the company is maintaining its historic legacy as a ballet, whilst also carefully evolving its brand, marketing, its performances, and its accessibility offering to cater...

With Black Friday drawing closer, online retailers are pulling out all the stops to prepare for the frenzy of shoppers who aim to capitalise on the year’s biggest shopping event. To help you get the most out of your sites this year, we’ve compiled our essential tips for purchase optimisation.

In this episode, Catrinel Ciplea shares her framework for developing practical SEO strategies and explains which departments SEO professionals need to make friends with - and why. Drawing on Pirate's ultra-focused and local-SEO-centric approach to growing rankings, Catrinel's insights shouldn't be missed.

Digital PR Director Laura Smith shares specific industry insights on home and garden marketers in this episode. Covering tips to underpin creative campaigns that drive SEO, as well as product-led seasonal pushes, this wide-ranging episode is packed with useful information.

In this episode, Hoppa Head of SEO Alex Galinos discusses international SEO best practice, the nature of 'Helpful Content' in transportation and other sectors, off-site SEO and much more.

Pirsonal CEO Josias De La Espada Sempris is our guest this week, talking about how personalisation in marketing - and internal - communications can be a difference maker. Covering the value of video in 2024, scaling communication strategies and Pirsonal's growth, this is a wide-ranging episode.

Baresquare founder Georgios Grigoriadis is our guest in this episode, discussing how data science, AI, and ecommerce are converging. With examples from Baresquare's progress from startup to AI innovator, there's plenty of food for thought for anyone pondering the future of data in marketing.

CEO and co-founder Patrick Hathaway discusses the creation of renowned SEO tool Sitebulb, its growth among SEO agency teams and the present day offering which is finding new levels of popularity among in-house teams. This episode is a must-listen for anyone with an interest in practical SEO in the context of successive Google Updates, and how to build a customer-centric tech product.

The Biskery co-founder Saskia Roskam talks about her move from digital agency life to starting a bespoke biscuit brand, the emotional power of personalised gifting, data sources and inspiration for entrepreneurs, SEO surprises and much more

Ammunition's Chief Strategy Officer Heilpern covers the setup of integrated campaigns for multi-touch sales cycles and the benefits of using real time analytics to inform the strategy. Covering media team skillsets, reporting frameworks and the wider media marketing mix, this episode is full of insights for all marketers.

In this episode, Dan Rennie and Carla Lopes discuss all things legal translation, such as how approaching such content differs from other types of translation, the vital importance of legal expertise and what challenges legal translation poses from both a linguistic and project management perspective.

Pernod Ricard's Global Ecommerce Leader Stuart Heffernan discusses channel marketing, brand guardianship, the interplay between local and global teams, paid vs organic media and much much more in this episode - essential listening for FMCG and drinks sector marketers

In this episode, the China British Business Council's Ben Rotheram discusses the essential elements of business in China - from the sectors booming in demand and demographic trends to IP and the key role of translation, there's crucial info for all exporters