IAB Europe podcasts

In this episode, join Lauren Wakefield, Marketing & Communications Director at IAB Europe, as she sits down with Vincent Villaret, the CEO of IMPACT+. Together, they delve into the inspiring journey of IMPACT+ and its remarkable contributions to advancing sustainable digital advertising within the industry.  Discover the origins of IMPACT+, and its notable milestones, and get a sneak peek into...

Join our CMO Helen Mussard and Thomas Mosch, Director Conference of DMEXCO, for a captivating conversation about the theme of this year's DMEXCO 2023 conference – AI.  Discover all that the event has to offer, including Retail Media and Sustainability, and how you can gain valuable insights into the future of digital marketing and tech. Don't miss this thought-provoking episode that prom...

In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with  Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker. Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full...

In this special Interact 2023 episode of the Digital Dawn podcast, our CMO, Helen Mussard, interviews Phil Sumner, VP of Research Operations at Teads. Phil recently delivered a keynote presentation at Interact with the Heineken Group, where they dived into the topic of attention. In this conversation he explores the significance of attention in today's world, discussing its value and importan...

In this episode our CMO, Helen Mussard, is joined by Remi Boudard, CTV Sales Lead, Global Media Sales at Microsoft.   Broadcasting live from our prestigious event, Interact in Madrid, they delve into the world of advanced TV, exploring how advanced TV has revolutionised our TV viewing experience and examining the exciting opportunities it offers for brands.  Tune in for a thought-provoking discuss...

In this episode IAB Europe's Chief Economist, Daniel Knapp dives into supply chain transparency with Michael Simpkins Director Marketplace Development, at Xandr.  They discuss all things supply path optimisation and how even during the economic downturn, there are ample opportunities for brands to take control of their supply chain, and maximise cost and operational efficiencies through curat...

In this episode IAB Europe's Marketing & Communications Director, Lauren Wakefield, speaks with Emma Newman, CRO at PubMatic on the topic of corporate responsibility in the digital advertising supply chain. They talk about Emma’s career and how she got to where she is today, dive into Diversity & Inclusion and of course discuss all things sustainability.

In the latest episode of our Digital Dawn podcast, our CMO Helen Mussard speaks all things brand safety and suitability with Wayne Tassie, Group Director at DoubleVerify. They dive into the differences between the two, look at priorities and advice for brands, some of the key challenges we face today, and what tools are currently available to ensure brand safety and suitability are achieved.

In our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe, speaks with James Collins, SVP Media at Rakuten Advertising, about AVOD and the role it plays in economic uncertainty and the media mix. They discuss what it means for advertisers, what actions should be taken, and how AVOD will evolve over the next couple of years. 

 In this episode, IAB Europe's Chief Economist, Daniel Knapp, speaks with Michelle Urwin, VP of Marketing at Skai, about the growing world of retail media.  They discuss its growth in Europe, the challenges and misconceptions of Retail Media, and dive into what the future holds for this exciting, emerging channel. 

In this episode, Marie-Clare Puffett, Senior Manager, Marketing and Industry Programmaes at IAB Europe talks to Anthony Lamy, VP EMEA, Client Partnerships at VidMob. They discuss the importance of making informed creative decisions in digital advertising, whether creativity and tech can work together, and the future of creative optimisation in our industry.

 We’re thrilled to be back for season 3!  To kick things off Lauren Wakefield, Marketing & Industry Programmes Director at IAB Europe caught up with Natalie Trye, Global Lead BRiM at Meta to discuss black representation in marketing and their BRiM project.  They discuss the foundations of the initiative, some of the work that has already taken place, and all of the great work that is to come t...

In this episode, Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe is joined by Volker Helm, Head of EMEA at Amobee. They unpack his exciting career that spans the entire spectrum of our ecosystem, discuss European expansion and look into the future predictions and some of the hottest topics in our industry right now.

In this special episode, in celebration of International Women’s Day, our CEO, Townsend Feehan, speaks to Antonia Faulkner, Head of Marketing Analytics, Europe & APAC at Samsung Ads, and Philippa Snare, SVP EMEA at the Trade Desk about their experiences as leading women in digital advertising. They dive into their own careers, talk about what it’s like to be a woman in digital advertising, and...

In this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Management at Oracle Advertising about the wonderful world of podcast advertising. They dive into the opportunities available to advertisers in this space, discuss some of the biggest challenges for advertisers working with this format right now and look a...

 In this episode, IAB Europe’s Chief Economist, Daniel Knapp, speaks to Ilhan Zengin, CEO of ShowHeroes Group, on mergers and acquisitions in digital advertising. They dive into the latest news in this space and also discuss some of the top video trends that we should be looking out for today.

To kick things off for 2022, IAB Europe’s Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe about what we can expect for the year ahead.  They discuss the hottest trends for 2022, including retail media, dive into the weeds of the attention economy, and talk about the importance of sustainability in our indust...

In our latest episode, we ask 'what's next for cross-screen measurement', as IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett speaks to Paul Goode, SVP Strategic Partnerships, Comscore on the topic.  They discuss why it is important, the work Comscore is doing in this space and what the future holds for cross-screen measurement overall. 

  In our latest episode, IAB Europe’s CMO, Helen Mussard talks to Alex Elmeir, Managing Director, International at Outbrain as they take a deep dive into Outbrain’s latest Guide to Consumer Insights and digital strategies for the 2021 Holiday shopping season. They discuss how consumer shopping habits have shifted, what is driving growth in the online shopping world and what the top priorities shou...

We are back with the second season of our Digital Dawn Podcast! In the first episode of the new season, IAB Europe's Marketing & Industry Programmes Manager, Marie-Clare Puffet talks to Virginie Dremeaux, Vice President, Marketing and Communications, International at Freewheel.  They discuss working in the world of CTV, dive into Freewheel’s latest research report - Advanced TV uncovered...

We're back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry. In this episode, IAB Europe’s CMO, Helen Mussard talks to Stevan Randjelovic, Director, Brand Safety and Digital Risk at GroupM on the subject of brand safety an...

We're back with a Trust and Transparency season special!  Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry. In the first episode of our Trust and Transparency series special, IAB Europe's Chief Economist, Daniel Knapp talks to David Goddard, Vice-President of Business Devel...

In our final episode of season one, IAB Europe’s Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.

In this episode, IAB Europe’s Chief Marketing Officer, Helen Mussard talks to Emily Roberts, Programmatic Trading Manager, EMEA, at BBC Global News and Sophie Toth, Programmatic & Ad Tech Lead at EuroNews, about women in programmatic and the Women in Programmatic Network.  The talk about what it’s like to be a woman in the programmatic space, how the Women in Programmatic Network came about, a...

In this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok.  They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to...