IAB Europe podcasts

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons . Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive li...

Welcome to the Retail Media Roundtable, where each episode features multiple expert guests who will share their perspectives on the trends, challenges, and opportunities shaping Retail Media in Europe. In the first episode, IAB Europe's Industry Development & Insights Director, Marie-Clare Puffett is joined by our Chief Economist Daniel Knapp and Retail Media Consultant Yara Daher to disc...

In this episode, our CMO, Helen Mussard, sits down with our Chief Economist, Dr. Daniel Knapp, following the latest State of the Nation webinar. Together, they unpack the pivotal trends shaping digital advertising in 2024 and offer a glimpse into what lies ahead for 2025. Beyond the industry deep dive, Helen uncovers a personal side of Daniel—exploring his highlights from the past year and what fu...

In this episode, our Industry Development and Insights Director, Marie-Clare Puffett connects with Alessandra Rossi, Global Ad Intel Product Strategy Leader at Nielsen to unpack key findings from Nielsen’s H1 2024 Advertising Media Spend Report .   They discuss what the data reveals about advertisers' priorities in the first half of 2024, explore the untapped potential and emerging platforms...

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts. They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the futur...

This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.

In this episode, join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, as he sits down with Andrew Furst, Chief Commercial Officer of Digiseg, to dive deep into the key trends shaping the programmatic landscape in 2024.  Together, they reflect on the significant events of the first half of the year, starting with the anticipated cookie deprecation that was slated for H2. The conversatio...

In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space...

In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the in...

In this episode, Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, is joined by Gil Sommer, VP of Global Product at OpenX. Together, they delve into the latest trends and developments in the ad industry, discussing how it is preparing to address challenges such as cookie depreciation and exploring opportunities in supply-side curation. *Please note this episode was recorded before Google...

In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their experiences as women in the tech industry. They cover how to build confidence, find your voice, and inspire more women to join the field. The conversation also delves into the evolving role of AI and its potential to create new opportuniti...

Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Sam Matharu EMEA Director of Analytics, Marketing Science at GroupM Nexus as they explore AI, Marketing Science and the Future of Programmatic.

Join the Chair of IAB Europe’s Programmatic Committee, Wayne Tassie and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ as they dive deep into the cutting-edge advancements and strategic innovations in programmatic advertising, focusing on Equativ’s curation platform, Equativ Buyer Connect (EBC). The conversation spans three main topics including Equativ’s platform. first-party data...

In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what...

Join IAB Europe’s Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Daniel Pirchio, Founder and CEO at OneTag, to explore Curation and how it drives efficiency for the programmatic value chain.  In this episode they delve into how AI is transforming programmatic advertising, audience identifiers and all things Curation. Tune in to find out more.

Join IAB Europe’s  Chair of IAB Europe’s Programmatic Committee, Wayne Tassie as he is joined by Ivonne Schramm, Marketplace Operations Manager at Triton Digital, to discuss all things Audio.  In this episode they delve into Audio in 2024 and the programmatic opportunities. Tune in to find out more

In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024.  Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands wan...

Join Wayne Tassie, Chair of IAB Europe’s Programmatic Committee, and Paul Farrow, Principal Product Manager, Privacy and Identity at Microsoft Ads, as they navigate the Post-Third Party Cookie landscape in this enlightening episode. Delving into the history of Xandr and its acquisition by Microsoft, and unravelling the implications of cookie deprecation it's an episode not to be missed. Tune...

In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation....

Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe. They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed...

In the first-ever episode of IAB Europe’s Policy Matters podcast, join Ines Talavera de la Esperanza , Public Policy Manager at IAB Europe as she dives into sustainability policy with Eric Shih, COO at Cedara and Board Member & Global Advisor at ShowHeroes. They discuss the challenges faced by the digital advertising industry when it comes to sustainability policy and the regulatory landscape,...

To kick things off for Season 6, IAB Europe’s Data Analyst & Sustainability Manager, Dimitris Beis, and Benjamin Davy, Sustainability Director at Teads delve into the intricate world of carbon emissions in digital advertising. The conversation navigates through the challenges of accurately estimating emissions within the industry, shedding light on what estimates can be meaningfully used for a...

Join IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, and Diana Abebrese, Global Retail Media Lead at EPAM as they explore the power of retail media data and its importance in driving best-in-class campaign planning, optimisation and measurement. In this episode, they dive into the data available, the challenges faced by brands and retailers, the benefits of getting it right, a...

J oin IAB Europe’s Marketing & Insights Director, Marie-Clare Puffett, as she dives into Retail Media in Europe with James Allison, Director of Market Development at Advertima. In this episode, they discuss Retail Media's place in the marketing mix and what advertisers can expect. They also explore the unique opportunities Retail Media brings for Advertisers and Retailers before looking i...

In this episode, Lauren Wakefield, Marketing & Communications Director at IAB Europe, discusses company culture with Jelena Markovich, CHRO at Coinis. They delve into the meaning of company culture and explore how psychology can be applied in the workplace to foster a healthy environment. This episode offers valuable insights into the role of company culture and its connection to employee well...