IAB Europe podcasts

 In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee), Mazen Mroueh (Publicis Media), and Christian Raveaux (REWE Group) explore why non-endemic brands are becoming the next big opportunity in Retail Media. They discuss what is driving growing advertiser interest beyond traditional CPG and endemic categories, whether retailers are ready to su...

In this episode, we cut through the AI hype to explore how retailers, brands, and Commerce Media businesses can put AI into practical action today.  Hosted by our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, Cedric Epiard, VP Product - Retail Media, Mirakl Ads and James Taylor, CEO, Particular Audience, discuss the real-world AI use cases delivering value across the...

 In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined by Daniel Bischoff, COO and Aurélie Brunet de Courssou, Senior Marketing Director at RTL AdAlliance, to explore the growing importance of trust in today’s digital advertising landscape. Drawing on insights from the lates t Living Room Study 2026, the conversation examines shifting video consumption...

 Curation has quickly become one of the advertising industry’s biggest buzzwords, often interpreted in different ways across the ecosystem. In this episode of Digital Dawn, our Data & Innovation Specialist, Dimitris Beis, sits down with Julie Selman, SVP Head of EMEA at Magnite and Nick Halas, Head of Product Strategy at Global Amplifi, dentsu, to separate fact from fiction when it comes to cu...

In the final episode of this Retail Media Roundtable series, our Retail Media Consultant, Yara Daher and Tami Harrigan,  VP Business Development - Data Collaboration Platform at Appsflyer, explore why the industry is moving toward a unified approach to onsite and offsite retail media, and what it takes to get there. They break down the strengths of each channel, the benefits unlocked when they wor...

In the penultimate episode of our Retail Media Roundtable mini-series, we’re joined by Patricia Grundmann (OBI First Media Group & Vice-Chair of our Retail & Commerce Media Committee), James Allison (Advertima), and Bijan Fahimi (Verve Retail Media) to dive into the fascinating world of in-store Retail Media. We kick off with a look at why in-store has become such a hot topic and how it fi...

Off-site Retail Media is rapidly becoming a key growth area for brands and retailers. But what does it take to get it right? In this episode, Jason Wescott, Global Head of Commerce Solutions at WPP Media and Chair of our Retail & Commerce Media Committee, joins Paul Dahill, Managing Director of EMEA Sales at Koddi, to explore the current and future state of off-site Retail Media. Fresh from pr...

In this episode our Digital Advertising Product Manager, Lucio Gagliardi speaks with Lori Goode, CMO at Index Exchange about the rapidly growing role of live streaming in digital advertising. They explore why live streaming has become essential for real-time audience engagement and the unique challenges of monetising live events compared to traditional video. The discussion also touches on the evo...

In this episode, we unpack the emerging convergence of digital out-of-home (DOOH) and in-store retail media. Joining us are Collin Colburn, VP Commerce & Retail Media, IAB, Chris Riegel, CEO of STRATACACHE, and Chris McClelland Director of Business Development, EMEA, STRATACACHE, who break down how these channels compare, where they overlap, and why data is becoming the defining force behind t...

AI is transforming Retail Media, from smarter targeting and real-time optimisation to better shopper experiences. In this episode, Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage and Andreas Preuer, Senior Director, Business Development - EMEA at Moloco, explore how AI is reshaping campaign planning, measurement, and automation. They also unpack the challeng...

In this episode, Jason Wescott (WPP Media & Chair of IAB Europe’s Retail & Commerce Media Committee) speaks with Jamie Kristow (CEO, Cotswold Outdoor) and Daniel Sands (EMEA Sales Director, Zitcha) about Cotswold Outdoor's journey in creating its Retail Media Network. They discuss how the initiative began, the importance of stakeholder buy-in, why Cotswold Outdoor chose an omnichannel...

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett chats with Stanislas Lajouanie, VP Brands EU & LatAm at Liveramp about the rise of Commerce Media and why it’s transforming the marketing mix. They break down what sets it apart from Retail Media, why measurement matters more than ever, and how clean rooms are unlocking new insights between media exposure an...

In this episode, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Steve Lockwood, Head of Client Measurement Europe, and Josh Gray, Head of Global Commerce Product Strategy & Operations at TikTok, to explore how entertainment platforms are reshaping the retail media landscape. Together, they discuss, how entertainment-driven discovery is transforming how pe...

In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn’s jour...

To kick off the new series, our Industry Development & Insights Director, Marie-Clare Puffett, sat down with Torsten Ahlers, Managing Director at MediaMarktSaturn. Live at our Retail Media Impact Summit in Amsterdam, they explore why Retail Media has become a cornerstone of the modern marketing mix. Discover how brands can drive measurable results through content and data-driven campaigns, and...

As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and publishers.  In this episode our Marketing & Communications Director, Lauren Wakefield speaks with Kofi Amoako, Regional VP at PubMatic, about what "curation" really means in the context of programm...

In this episode, our CMO, Helen Mussard, sits down with Callum Smith, Head of Marketing Strategy for Global Business Marketing at TikTok (Europe & Israel), to explore the evolving value of creativity in digital advertising.  Together, they dive into the newly launched Return on Creative playbook, developed by IAB Europe and TikTok, uncovering the insights, collaborative process, and industry i...

  In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sustainable digital advertising ecosystem. From developing robust carbon measurement methodologies to pushing for greater supply chain transparency, they explore the current lan...

In this episode, we explore the transformative impact of generative AI on the digital advertising ecosystem. Grant Gudgel, SVP of Marketing at Verve, joins IAB Europe's Data Analyst & Sustainability Lead, Dimitris Beis, to unpack how AI is reshaping consumer behaviour, disrupting traditional search models, and redefining the relationship between advertisers and publishers. Tune in to lear...

Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation.  In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—fro...

In the last episode of our Retail Media Roundtable mini-series, our Industry Development & Insights Director, Marie-Clare Puffett, sits down with Paul Wright, Head of International at Uber Advertising and Jason Wescott, Global Head of Commerce Solutions at GroupM & Chair of IAB Europe’s Retail Media Committee. Together, they break down the key differences between commerce and retail media,...

In our latest episode,  Helen Johnson, Group Director, Media and Insight at SMG and Tom Goulden,  Digital Trading, Insights, and Analytics Director at The Very Group join our Industry Development & Insights Director, Marie-Clare Puffett at the table to explore the Retail Media Flywheel. They discuss strategies for building connected media organisations, the pivotal role of data and creativity...

 In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution Architect at DOUGLAS as they explore the inner workings of a successful Retail Media Network (RMN).They dive into operating models, solution design, and automation, revealing how retailers can streamline processes and drive long-term success. Th...

In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Deveopement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report on ‘ H2 2024 Sponsored products Benchma...

In this special edition episode our Marketing & Communications Director, Lauren Wakefield, sits down with our Public Policy Manager, Inés Talavera de la Esperanza to unveil the story behind IAB Europe’s new policy event, Advertising Horizons . Together, they explore how this ground-breaking event came to life, share insights into the thoughtfully curated agenda, and highlight the impressive li...