I Love Marketing

Posted in Blog Podcast Play Audio Perry and Tom talk about selling stuff and the business side of Facebook that most entrepreneurs miss The difference between Google and Facebook Advertising What you can do with Google that you can’t do with Facebook and vice versa The number one thing that you must get about Facebook (you won’t want to miss this one) How to use Google [...]

Posted in Blog Podcast Play Audio Lessons from The Hair Club for Men Dean exclusively reveals his secret movie How to create a mafia offer that is too good to refuse Why you probably need a coach Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean and Joe share their philosophies about money Dean shares his limiting-belief-busting process Joe makes a secret admission around the 40 minute mark PLUS: How to work with Dean and Joe on YOUR business Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean and Joe’s take on mission statements Getting to the substance of what it is your selling Why people fear selling and the difference between amateurs and pros Dean’s best practices Joe takes a break to talk about some nonsense Joe gets back on track and shares what’s in his tool belt We laughed, we cried – The first year of [...]

Posted in Blog Podcast Play Audio Dean and Joe share their approach to marketing calendars How to pick your very best opportunities for the next year What to do NOW before the end of the year to get your focus PLUS: How to be someone who gets stuff done Download MP3 | Transcript

Posted in Blog Podcast Play Audio Ryan stops by the I Love Marketing hotel room studio Dean and Joe ask Ryan about his biggest lessons Ryan shares how to tell if you’re CEO material PLUS: Ryan shares the most valuable METRIC to track Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean and Joe interrogate the editor of Early to Rise Craig shares his best strategies for engaging by email How to get in the groove of writing great content every day PLUS: How to immediately re-engage your email readers Check out Craig’s “12 rules for my life” article at EarlyToRise.com Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean and Joe grill Jon Benson on the success of video sales letters How Jon took his conversion rate from 1% to 6% on his sales page The most important elements of video sales letters PLUS: Jon shares his favorite psychological triggers 3X Marketing Formula  Download MP3 | Transcript  

Posted in Blog Podcast Play Audio Dean shares his strategic mindset for the Before Unit How to think about your advertising and marketing budget The distinction between compelling and educating PLUS: How to create money-making “oil wells” in your business Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean shares his 7-point checklist for creating compelling ads Creating a prospect vending machine vs slot machine Making your ads more responsive by going a little upstream PLUS: The three most important words for every ad you write Download MP3 | Transcript    

Posted in Blog Podcast Play Audio Joe shares a great letter sequence for collecting money The story and strategy behind a $3,000,000 letter sequence  The most profitable thing to do when you find an ad that works PLUS: When to stop mailing a profitable letter or postcard    Download MP3 | Transcript

Posted in Blog Podcast Play Audio How Joe use recorded messages to reduce refunds Dean shares a killer formula that may work for your yellow pages ad How to use recorded messages whenever you’re hiring people PLUS: A cliffhanger ending… Download MP3 | Transcript

Posted in Blog Podcast Play Audio   Dean and Joe share their first free recorded message experiences How Dean got 3x as many calls on the same ad using 3 words How Joe used Free Recorded Messages to cut refunds in half PLUS: Advice on how to get started with your own messages Download MP3 | Transcript Click Here to get your own Free Recorded Message Hotline!

  Dean and Joe talk about how to choose a target market How nutrisystem shot up the stock charts Why some offers are exponentially better than others PLUS: How to make offers your prospects can’t refuse Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean and Joe record live from the I Love Marketing event in Phoenix How to think about your Mafia Offer Joe shares how to get a “foot in the door” with important prospects PLUS: 2 super-easy orchestrated referral strategies Download MP3 | Transcript

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Posted in Blog Podcast Play Audio John shares how he fell in love with marketing John’s “fast-track” secret to being a marketing master The number one tool for any copywriter How to make your writing riveting PLUS: 7 cool quotes from John Carlton Download MP3 | Transcript

Posted in Blog Podcast Play Audio Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean and Joe answer great questions from listeners How to best work with an information subscription model How to stealthfully “break into” a new market quickly PLUS: What to do when you don’t have a big marketing budget   Download MP3 | Transcript

Posted in Blog Podcast Play Audio John shares the number one obstacle to referrals How to create your clients dream come true experience Dean and John trade referral getting strategies PLUS: what to say up front to set the stage for referrals Download MP3 | Transcript

  How to create a Before Unit “Vending Machine” vs. Slot Machine How to make it easy, easy, easy for people to get started How to enhance the lifetime value of every client you start with PLUS: a special invitation from Dean and Joe Download MP3 | Transcript

Posted in Blog Podcast Play Audio How to position your “free” offers to get the highest opt-in rate Dean shares a winning list building strategy you can model The one thing that’s even more important than certifications How to sell things that most people don’t really “want” PLUS: a new FREE Report you can download right now Download MP3 | Transcript

Posted in Blog Podcast Play Audio Dean grills joe about his unique networking approach Joe shares his Magic Rapport Formula 9 things you can do to win friends and influence people PLUS: The biggest difference between Joe and other people Download MP3 | Transcript

Posted in Blog Podcast Play Audio   The two most common types of referrals Why people REALLY refer (it’s not what you think) How to make referrals happen PLUS: Dean and Joe share their best referral strategies Download MP3 | Transcript