I Have Notes — The Culture Marketing Podcast

This is for anyone who feels like they can’t break through. Marketing is the business version of manifesting. You’re putting out into the world a vision of who you want to be and the highest version of yourself. Essentially, you’re speaking it into existence. Your like becomes a moodboard, and people believe it, because you believed it first. Keep developing your narrative, stay consistent and one...

From Lauren Sanchez & Jeff Bezos, to the Sussexes, to Sofia Richie and most recently, TikToker Jazz, weddings are dominating our cultural consciousness. To be honest, this has always been the case and so it makes total sense your wedding (and the weddings of your loved ones) might just be one of the biggest marketing & brand positioning opportunities of your life. This week, I break down w...

We're back for our next instalment of Q&As from the audience, let's get into it. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https:...

Every Brand (capital B) is a fashion brand. A lot of the time people talk about turning their brand into a "cult" i.e. being part of something. What people don't always talk about is how every movement, every group adorns themselves with something. When it comes to building a brand that people care about (which is different from a brand that people simply transact with), what your au...

"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas. In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your...

"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + co...

Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACsAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHav...

One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works. I'm deeply proud of myself as this wa...

We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth is, even your most "mysterious" faves spent a portion of their careers putting themselves out there. In our online world, mystery is a privilege that is earned after you show up, continuously. Listen for more on IHN #IHaveNotes is all about...

This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural differences behind the TikTok vs. Instagram algorithms and what it could mean for your cashflow. What do you think? About: #IHaveNotes is all about the intersection of culture, creativity + communications. Substack: https://abiola.substack.com/Social:...

Recently, creators on TikTok have been comparing posting on social media to "buying lottery tickets" — in the sense that you never know when you'll make it big. Just remember that when it comes to gambling, the house always wins. We're back from an unexpected hiatus, thank you for your patience! Subscribe for Part Two: https://abiola.substack.com/PODCASTSpotify: https://open.spot...

It's a polarising term: "IT GIRL" — who gets to be one? Has the internet age killed the "IT GIRL"? How do you become iconic in a world where 'everyone' appears to be a creator? I've identified 3 qualities that seem to have transcended time, gender and culture Subscribe for more: https://abiola.substack.com/ About: #IHaveNotes is all about the intersection of cul...

We live in a world where 'content is king', but it's never as easy as it sounds. Maybe you've tried doing a 'spend the day with me', or you've used all the trending sounds, but for some reason it's just not connecting. Here's one question I've asked clients and collaborators for over 5 years: why should people care? Marketing content is all about serving others, not indulging in the things only yo...

We get WAY too distracted trying to follow the crowd, do what our competitors are doing and 'being normal'. When the biggest, most interesting things happen when you do things that don't actually make sense. What do: Bratz x Cult Gaia, SSENSE x #RHOSLC, UTA x Jonathan Anderson have in common? I promise, it's not a trick question. It's exactly this. Let's discuss. About: #IHaveNotes is all about th...

This has been the sentiment for (some) of the mainstream audiences on TikTok and social media at large, especially off the back of last week’s GRAMMY win for the artist Doechii. While I know that didn’t pop out of nowhere, and that she’s been at this for a while… I started to wonder, why are some people — especially those who have probably sang along to her many TikTok viral songs — kind of late t...

"Should I put myself out there more?" "Do I need to share a storytime?" "Do I need to expose my whole life?" So many of us ask these questions when it comes to building our brand, but in the words of SZA, 'sharing more' isn't always the right way to go. Here's what to consider if you're thinking of 'sharing more' in order to grow your onlin...

When Louis Vuitton rolled out their influencer campaign for the new Neverfull a few months ago, I found the reactions extremely interesting. It proved a point that I'm always thinking about: having a big budget isn't going to solve all your business and marketing problems. You need more than that, you need the Art of Finesse: thinking about the creative angle that makes the most sense for...

What does it take to build a financially sustainable brand? Not being too demure. When Saks Potts announced they were closing after 10 years the fashion industry was up in arms. Since filming this Y/Project has also announced that it's closing. While we don't know the exact reasons why, it's opened up a set of questions around sustainability. Mentioned in this episode: Building a $60M...

So many people are afraid of ageing. It always shocks me. And when it comes to seeing more mature women in campaigns? It rarely happens, and I'm not sure why. Because like fine wine, we get better with age. Receipts inside. About - #IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week social: https://www.instagram.com/abxola/ + https://www.t...