I Have Notes — The Culture Marketing Podcast

People don't watch something that's boring. They don't care how long it is, as long as it keeps their attention. That's the whole episode in one line. I'll be talking through what I've been noticing across TikTok, YouTube, and Twitch, and why the real problem is never the length of your content. I get into what Negin's TikTok comments taught me, why Issa Rae dropping he...

Arsenal's first Premier League win in 22 years. The Knicks' first win in 53. Jordyn Woods going from scandal to having her bag featured in the Guggenheim. What do they all have in common? They understood something most people miss: rock bottom is actually a trampoline. In this episode, I'm breaking down the hero's journey, the storytelling structure behind every great comeback, and...

People always say it's hard to do what celebrities do. They have more resources, longer history with fans and access we don't have. But one thing I've learnt is, you can always learn from the pattern. The how is always a blueprint, even when the what isn't. In this episode, I'm breaking down the blueprint behind Jay-Z and Beyoncé's recent rollout. From the Roots Picnic anno...

How do I expand into new markets? Why the videographer you hired isn't always working out What to expect from your social media management teamAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/ #IHaveNotes - New episodes ou...

Founder-led content is something people ask about ALLL the time, I think that's because it's a bit scary. Most people assume it means being vulnerable online, oversharing, or showing every part of your life. It doesn't. WEARING:Kai Collective Jeans https://go.shopmy.us/p-69381886 Blue Nayv Shirt https://go.shopmy.us/p-69381756 Beige Jumper https://go.shopmy.us/p-69382286 In this episod...

For weeks now people have not stopped talking about ‪@EmmaGrede‬ and her perspective during her "Start With Yourself" PR Run. I Have Notes is back with a breakdown... and it's simpler than you thinkMENTIONEDEmma Grede's Book, 'Start With Yourself' https://go.shopmy.us/p-69380247 WEARINGPink shirt https://go.shopmy.us/p-69380736 Pink jeans https://go.shopmy.us/p-69380521 L...

Have you ever felt stuck trying to figure out what to post on social media? I hear this all the time. But I think the more interesting question is: why should anyone care in the first place? In this episode, I’m breaking down what actually holds attention these days. Why general announcements aren’t enough. How emotion plays into it. And why repetition matters more than you think. We get into what...

So you want to strengthen your personal brand. This week we’re discussing all things PR. What it is, how we build it, and what you can do to make sure your campaign strategy sticks. Tune in to find out what Jacob Elordi's Bottega bag collection and Timothée Chalamet's Marty Supreme press tour have in common. About: #IHaveNotes is all about the intersection of culture, creativity + communic...

I'm excited about what 2026 has to offer us, and it's only right that we kick off the second year of #IHaveNotes with the playbook for do's and don'ts when it comes to building the next phase of your brand. Included in this week's episode: OUTS Out: trying to be mysterious when people don’t know you yet. Out: looking for easy answers Out: trying to run an activation in 4 weeks...

The power of “the list” has never been more intense: from BOF500 to Forbes 30 Under 30, Soho House memberships, private Discords, who's on the table plan, who’s invited to the group chat, and the hidden cultural gatekeepers that decide who’s in. Why do these lists hold so much weight? And what can that do for your brand? About: #IHaveNotes is all about the intersection of culture, creativity +...

Why is 2016 trending again... why does everyone suddenly care? This week I’m breaking down the psychology behind nostalgia, why we’re wired to romanticise the past, and how cultural referencing works as a signal for taste, relevance, and social positioning. What looks like a random throwback moment is actually a repeatable marketing mechanism brands use to build emotional association, status, and...

Even in our AI and algorithm-driven world, nothing beats connecting in real life. Experiential and events aren't only for big brands that have seemingly endless amounts of cash to spend. Let me explain. Discussed in this episode: Marbie's Kitchen, Olivia McDowell, DJ AG, Lyas' LA WATCHPARTY, sponsored by MAC and many more. About: #IHaveNotes is all about the intersection of culture, cr...

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/ #IHaveNotes - New episodes out every week — let me know what you think

The #1 question clients have for me is: "should I be a founder-led brand?". From brands like Amy Smale's Odd Muse, to Kim Kardashian's Skims where founders are prominent and build huge followings, to wellness brand Arrae's Siff Haider who takes a slightly different approach, there's no one-size-fits-all solution. So let's discuss the possibilities across a spectrum and start with the most importan...

This is for anyone who feels like they can’t break through. Marketing is the business version of manifesting. You’re putting out into the world a vision of who you want to be and the highest version of yourself. Essentially, you’re speaking it into existence. Your like becomes a moodboard, and people believe it, because you believed it first. Keep developing your narrative, stay consistent and one...

From Lauren Sanchez & Jeff Bezos, to the Sussexes, to Sofia Richie and most recently, TikToker Jazz, weddings are dominating our cultural consciousness. To be honest, this has always been the case and so it makes total sense your wedding (and the weddings of your loved ones) might just be one of the biggest marketing & brand positioning opportunities of your life. This week, I break down w...

We're back for our next instalment of Q&As from the audience, let's get into it. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https:...

Every Brand (capital B) is a fashion brand. A lot of the time people talk about turning their brand into a "cult" i.e. being part of something. What people don't always talk about is how every movement, every group adorns themselves with something. When it comes to building a brand that people care about (which is different from a brand that people simply transact with), what your au...

"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas. In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your...

"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + co...

Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACsAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHav...

One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works. I'm deeply proud of myself as this wa...

We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth is, even your most "mysterious" faves spent a portion of their careers putting themselves out there. In our online world, mystery is a privilege that is earned after you show up, continuously. Listen for more on IHN #IHaveNotes is all about...

This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural differences behind the TikTok vs. Instagram algorithms and what it could mean for your cashflow. What do you think? About: #IHaveNotes is all about the intersection of culture, creativity + communications. Substack: https://abiola.substack.com/Social:...

Recently, creators on TikTok have been comparing posting on social media to "buying lottery tickets" — in the sense that you never know when you'll make it big. Just remember that when it comes to gambling, the house always wins. We're back from an unexpected hiatus, thank you for your patience! Subscribe for Part Two: https://abiola.substack.com/PODCASTSpotify: https://open.spot...