I Am That Content Creator Podcast

Send us Fan Mail You film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar?  In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect, Kristen Werner shares the one-line hook that breaks her out of content paralysis every single time: &qu...

Send us Fan Mail You have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to be one thing, and why the algorithm trained you to feel scattered for it. Here's what no...

Send us Fan Mail You opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself. That's not a you problem. That's a foundation problem. In this episode, Kristen drives home from the shops and breaks down the one step every Claude beginner skips, and why it's the reason your outputs still sound nothing like...

Send us Fan Mail Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered. In this solo episode, Kristen breaks down why so many neurodivergent and ADHD entrepreneurs stay stuck below consistent recurring revenue and the single questio...

Send us Fan Mail You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted. That voice telling you it's not good enough yet? It's not your quality control. It's interference. And in this solo episode, Kristen gets radically honest about her own real-time pu...

Send us Fan Mail The world feels loud right now. If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel prices, interest rates, and the cost of living are squeezing everyone. This episode walks you thr...

Send us Fan Mail You know that sinking feeling when you're told to "just pick a niche" , follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel? We're naming that experience for what it is: a mismatch, not a moral failing. If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane...

Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest  recording on the move  about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and...

Send us Fan Mail What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra?   In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story. Whether you're battling imposter syndrome, struggling to articulate your value, or wondering...

Send us Fan Mail Ever Been Told You’re “Too Much”? This Is Why It  May Still Follows You Online. If you feel a tightness every time you go to hit post, this episode is for you. We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small. From personal stories to practical tools, we break down how to turn hes...

Send us Fan Mail Ever felt crushed under a thousand “ shoulds ” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box. It’s owning your multi-brilli...

Send us Fan Mail ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators What if steady income, calmer days, and a community that actually talks to each other were the same solution? In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income. I...

Send us Fan Mail Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy. Drawing from ou...

Send us Fan Mail What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining...

Send us Fan Mail What if the block isn’t your creativity—but the space between spark and share? In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you. You’ll hear: Why video confidence isn’t your problem (spoiler: it’s friction) The underesti...

Send us Fan Mail Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you. We’re anchoring 2026 to two words: Launch and Joy . In this episode, we unpack the platform shift that’s already happening:  🚫 Scripted sameness is out.  ✅ Real, intuitive, human content is in.  People can feel when it’s...

Send us Fan Mail Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stro...

Send us Fan Mail What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more tha...

Send us Fan Mail What if your many passions aren’t a flaw to tame, but the engine of your best work? In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project , a fresh kind of community for women who are done being boxed in. ✨ Kristen opens up about growing up with undiagnos...

Send us Fan Mail What if your many passions were the business model not the problem? In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated. We explore the real cost of relying on cou...

Send us Fan Mail Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking. We walk through the...

Send us Fan Mail What if your business didn’t punish your brain for being Multi-Brilliant? In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them. You’ll learn how to: Identify the dopamine‑driven build‑and‑burn cycle so many ADHD...

Send us Fan Mail If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you. We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok). You’ll learn: Why intuition-led content work...

Send us Fan Mail Ever feel trapped by the traditional advice to " niche down " and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture? That's the power of building a dynamic personal brand...

Send us Fan Mail What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do. In this deeply moving conversation, we're joined by Bec, a master hairdresser with 30 years of experience who recently opened...