I Am That Content Creator Podcast

Send us Fan Mail It's the PASSION PANTS RANT.... Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins. Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchange...

Send us Fan Mail What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed. This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so...

Send us Fan Mail What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage? In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. From a burnt-out paramedic to building three six...

Send us Fan Mail In this milestone 100th episode , we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face. If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche down,” this episode is your permission slip...

Send us Fan Mail Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip , an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good. You’ll hear how a perfectly-timed email led to a partnership with Forbes 30 Under 30 founder Ollie , and how our...

Send us Fan Mail Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY? In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once felt like chaos into a six-figure content creation...

Send us Fan Mail If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you. In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not. Kristen (branding strategist with dyslexia) and Mia (former paramedic turned six-fi...

Send us Fan Mail Real Coaching, Real Creators; How to Monetise What You're Already Doing In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income (without burnout). We’re talking: How...

Send us Fan Mail Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business? This week on the I Am That Content Creator Podcast , we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Zejt the Label . Inside this episode, we unpack:...

Send us Fan Mail Want to go from $200-per-video gigs to consistent, high-paying brand partnerships?  The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers. You’ll learn: ✅ Why creators who offer solutions get chosen over those who just follow briefs ✅ How to position yourself as an expert (even i...

Send us Fan Mail Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next? In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're...

Send us Fan Mail Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing. In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds per video with zero followers, no tech skills, an...

Send us Fan Mail Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what  you're already doing UGC (User Generated Content)   you’re just not getting paid for it (yet). In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every...

Send us Fan Mail Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO.  Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful onlin...

Send us Fan Mail In this episode of I Am That Content Creator , we’re joined by portrait photographer and camera confidence mentor Katie Kaars .  While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone , a little mindset work, and some seriously smart tips. We dive into...

Send us Fan Mail Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep? In this high-impact episode of the Hive Hub Collective Podcast , we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible,...

Send us Fan Mail The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too. As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that come...

Send us Fan Mail Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design. As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it p...

Send us Fan Mail Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll. The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what m...

Send us Fan Mail The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape. We'...

Send us Fan Mail Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things. This year, we chose "focus" as...

Send us Fan Mail Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025!  This podcast episode as we dive deep into how TikTok Shop could change everything for local creators. 🌟 What You’ll Learn: Understanding TikTok Shop: Discover how this platform merges social media and e-commerce...

Send us Fan Mail Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for. Instagram has always been a bit of a tease, right?  Like that elusive boyfriend who keeps you guessing. But with Trial Reels, th...

Send us Fan Mail Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for their bootcamp participants, many of whom were moved to tears by the revelations it brought. The exercise begins with honesty—writing down...

Send us Fan Mail Mia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and entrepreneurship. Key Points Discussed: The Myth of Overnight Success: We explore why success in business is more about the mara...